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When you boil the American people down into a set of television-oriented numbers, women spend more time on average in front of the ol' tube than men, according to Nielson. Specifically, women between the ages of 18 and 34 watch an average of four hours and 11 minutes of TV per day, whereas men in t...

October 6th 2012 at 4:30pm 0 Comments
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Who says we Americans don't love our mobile internet? We don't like paying through the nose for it, but there's no denying we heart it profusely. According to new research from Nielson, around 15.6% of US wireless subscribers utilize mobile internet on their handset, while the UK ganked the silver...

July 12th 2008 at 6:28pm 0 Comments
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GameStop TV, a two-hour video in stores which cycles in an endless loop and is changed every month, is helping boost sales. AdWeek details a study by Nielsen Media Research showing that titles advertised on GameStop TV saw a 19 - 36% boost in sales. Unadvertised products that were merely mentioned...

March 3rd 2008 at 5:30pm 0 Comments
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Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press relea...

July 2nd 2007 at 4:15pm 0 Comments