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When you boil the American people down into a set of television-oriented numbers, women spend more time on average in front of the ol' tube than men, according to Nielson. Specifically, women between the ages of 18 and 34 watch an average of four hours and 11 minutes of TV per day, whereas men in t...

2 years ago 0 Comments
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GameStop TV, a two-hour video in stores which cycles in an endless loop and is changed every month, is helping boost sales. AdWeek details a study by Nielsen Media Research showing that titles advertised on GameStop TV saw a 19 - 36% boost in sales. Unadvertised products that were merely mentioned...

7 years ago 0 Comments
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Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press relea...

7 years ago 0 Comments