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Placement of Apple products in TV shows and movies is usually a subtle way for the company to insert its product line into the psyche of the viewing public. Engadget's Sharif Sakr thinks that Apple and the people behind Netflix's streaming series House of Cards may have gone a bit too far with...

February 4th 2013 at 2:00pm 0 Comments
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Does it seem like every TV show or movie you've watched recently has a MacBook, iPad, or iPhone in it? There's a reason for that; the cool factor of Apple's product line is resulting in more placements of its products on the big and little screens. Bloomberg Businessweek reports that Apple prod...

May 14th 2012 at 2:30pm 0 Comments
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Screen Grabs chronicles the uses (and misuses) of real-world gadgets in today's movies and TV. Send in your sightings (with screen grab!) to screengrabs at engadget dot com. Well, it sure looks like The Mentalist went all out for its season finale, stacking not one, not two, but five...

May 20th 2011 at 5:28pm 0 Comments
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Maybe it's because I am both a fan and a loyal customer, but I do tend to notice how often Apple products pop up everywhere as the de facto computers on TV and on the big screen. According to a report by AppleInsider, Apple doesn't even pay for that product placement, yet 30 percent of the top mov...

February 23rd 2011 at 5:30pm 0 Comments
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Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in th...

February 23rd 2011 at 4:39am 0 Comments