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Twitch will begin instituting new policies that clearly label sponsored broadcasts on its channels, the video streaming platform announced on its blog. "We want complete transparency and unwavering authenticity with all content and promotions that have a sponsor relationship," Twitch wrote. Copy an...

5 months ago 0 Comments
October 3, 2014 at 2:30PM
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Star Wars: The Old Republic offered a little goodie for players who wanted to commemorate the anniversary of Knights of the Old Republic in the form of a title. If you didn't buy it yesterday... well, it's gone. It was incredibly cheap and freely available for everyone for that day, but that was th...

1 year ago 0 Comments
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If -- for some outlandish reason -- you were still doubting the imminent release of the Galaxy Note 10.1, let us invite you to have a peek at the video just after the break. Sure enough, it's an official Samsung teaser showcasing some of the more seductive features of its forthcoming Android slate...

2 years ago 0 Comments
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When you've got an OS in the final throes of life, your choices for stimulating interest are a little limited. Having exhausted the usual avenues of introducing pink and gold-plated versions of its older phones, Nokia is now resorting to the mobile industry's standby marketing crutch: poking fun ...

3 years ago 0 Comments
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Feeling a little underwhelmed by this week's iPad 2 launch? This promotional video recently unearthed by Conan O'Brien goes some distance in explaining why this might be... and why you're probably not alone. But just in case you did buy into the hype, don't feel bad: it's easy to get suckered by a ...

4 years ago 0 Comments
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Here's an interesting story out of Macworld this week. Doodle Jump, recently featured as the Top Paid App of all time, is going to Hollywood, but not quite in the way you might think. Rather than a Doodle Jump movie, the movies are instead coming to Doodle Jump, as Universal has announced a deal to...

4 years ago 0 Comments
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The crackerjack marketing teams at Unilever Brazil have come up with a promotion for the ages -- they've implanted GPS tracking devices into fifty boxes of the popular Omo laundry soap, and plan to follow buyers all the way to their doorsteps. We're sure it's a harmless promotion -- the chosen get ...

4 years ago 0 Comments
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For all the vitriol we hurl at Wii shovelware and farming-centric Facebook games, we often forget the class of electronic entertainment most deserving of scorn: The Flash promotional game. No, not a game promoting The Flash (honestly, dude could use some love right now) but rather those diminutive,...

4 years ago 0 Comments
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We kind of like this trend of free Internet-based games made just to promote their big-release cousins. Dragon Age Journeys is the standout so far, but Mafia II is entering the ring with a free point-and-click game called The Story of Frankie Potts, playable right now on the game's website. There's...

4 years ago 0 Comments
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If you're willing to spent 5 grand on an iPad, why not cough up an additional 50 and get one sweet accessory: A Hyundai Equus. For a limited time, Hyundai is cashing in on the iPad frenzy by offering one to every customer who buys a 2011 Equus. Rather than just tossing it on the back seat, the iP...

4 years ago 0 Comments
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iPadpalooza is in full swing. If you're like a lot of devs, you're quickly moving through (if not past) your 50 promo code limit per application version. If marketing now is important to you, don't forget that you can gift applications through iTunes. After all is said and done, this will cost ...

4 years ago 0 Comments
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For the first panel of day two here at the 2010 Game Developers Conference's iPhone gaming track, Oliver Miao of Centerscore Studios took the stage to talk about working on Surviving High School for the iPhone as a part of Electronic Arts' Mobile division. As Miao made clear early on, he's an "insi...

5 years ago 0 Comments