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VODAFONE UK ANNOUNCES EXCLUSIVE HTC TATTOO

Following last week's announcement of the Nokia E72, LG GM750 and Sony Ericsson XPERIA™ X2, Vodafone UK will be ranging another innovative smartphone exclusive. The new Android-powered HTC Tattoo is a smartphone which will keep you entertained and up to date wherever you are.

The HTC Tattoo, available exclusively in black on Vodafone UK, lets you customise your own mobile experience using the latest HTC Sense technology. It delivers lots of the features of the enormously successful HTC Magic at an affordable price, for example, you can create shortcuts to your favourite internet sites, social networks, games, widgets and applications – and there's an amazing opportunity to personalise your phone further with thousands more applications and widgets available for download in the simple to use Android Market. Android also gives you quick and easy access to popular Google services such as Google Maps, Google Mail and Google Search as well as favourites like YouTube.

Take your favourite snaps with the 3.2 megapixel camera with sharp focus, and view them on the HTC Tattoo's high resolution screen or upload them to your social network via the handset's superfast internet connection. And you are able to alter the look of your phone further with the unique covers that you can design yourself and purchase, or simply choose one from popular cover designs available.

Key features of the exclusive black HTC Tattoo include:

• 3.2MP Camera
• Android technology
• FM Radio and MP3 player
• 2.8" Touchscreen
• Unique personalised covers

Available in October, customers can pre-register for the Vodafone exclusive HTC Tattoo here: http://shop.vodafone.co.uk/shop/mobile-phone/htc-tattoo

When we first caught wind of HTC's Hero coming to Sprint, we were more than a little hopeful that the issues we experienced with the European version would be alleviated. If you'll recall, we had a bit of a love-hate affair going on with the chinny, wine-drinking iteration of the Android-powered phone due to a seeming lack of horsepower required to push HTC's totally amazing Sense UI. In the last few weeks, we've heard lots of chatter about the forthcoming Hero update and the wonders it would do for the speed of this phone... but unfortunately there's no such luck in the US, CDMA version of this device.

So, the point here is we were planning on doing a whole new review to showcase the differences between the old and new version of the Hero, but there really aren't any besides the obvious physical changes. Sprint has added some great new apps, like its visual voicemail, which works like a charm (oh by the way Coleen, you got that job -- maybe you should give them your new number too), and Sprint Navigation, though it's also muddied up the mix by including the yawn-maker NASCAR app. Of course, this phone provides a full-on 3G experience, unlike the European version (for obvious reasons), and Sprint's network seems as snappy as ever -- general web browsing was a noticeably more enjoyable experience, for instance.

Here is what we can say about the phone: the industrial design of this version versus the older model is a marked improvement, chucking that awkward chin shape for a proper bottom half, and rearranging the hard buttons so that you're not constantly getting your hands cramped up. We also have to mention the trackball, which is the most comfortable we've ever used. While the performance is still not where we think it should be, the Hero is an awesome addition to Sprint's growing line of serious contenders in the smartphone game. If that new update is all it's supposed to be (and if Sprint is expedient in bringing it to market), many of our complaints should be quelled -- and this will be the killer device we know it can be.

Update: To commenters asking for a longer review, or asking about discrepancies in our findings versus other sites -- we can only report on what we observed. In our eyes, there is nothing significantly different or improved about the Sprint version to warrant a second review. There are some very minor differences in camera quality, and obviously the network performance is better (since it's not EDGE), but a full-length review did not seem necessary (you'll note many of our contemporaries also have short-form reviews). While reports may differ (especially those stating that this phone has the updated ROM we've heard about), we're still seeing the same kind of sluggishness and slowdown we experienced with the European version. What we said in the original Hero review very much applies to the Sprint version, and we suggest you take a peek.