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Targeted advertising isn't a new concept, and Spotify is looking to examine your playlist habits before serving up those messages. The streaming service offers a library of curated mixes based on genre and mood, and eager advertisers can now leverage a listener's state of mind to sell their produc...

1 day ago 0 Comments
April 17, 2015 at 12:42PM
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If you live in the UK, you've probably seen Facebook's new "Friends" ads on TV or the London Underground. They're refreshingly simple and focus on what the goliath social network was originally designed for -- staying connected with the people that matter most in our lives. However, soon you might...

2 days ago 0 Comments
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Google announced YouTube's Music Key streaming subscription last fall, and an ad-free video service is also said to be on the way. Bloomberg reports the paid plan that nixes those pre-roll advertisements will launch before the end of the year, citing a source familiar with the project. The company...

10 days ago 0 Comments
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"There's a lot of synergies between the Tinder audience and the audience we're looking for," said Bud Light's Director of Marketing to Ad Week. And for that reason it's selecting 1,000 swipe-righters -- although you can also enter through Twitter and Facebook -- to party in their fictional town of...

16 days ago 0 Comments
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If you're looking to post multiple photos to Instagram at once, you have to employ another app to create a grid of snapshots. Well, that's about to change... for brands. The filter-driven app announced today that "carousel ads" will soon appear in your feed, allowing companies to post multiple ima...

1 month ago 0 Comments
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"Konami's latest coin-op hit bursts onto your computer screen. Beyond infinity lies the evil galaxy dominated by the forces of the despotic Salamander. A hero must persuade his compatriot to join him on a journey into hell and beyond. To defeat this devil they most overcome forces mankind cannot p...

1 month ago 0 Comments
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Kazam is hardly a well-known smartphone brand in the UK, and that's unlikely to change any time soon if its ads are being pulled from TV. After a series of complaints, Britain's Advertising Standards Authority (ASA) has banned an ad for the company's Tornado 348 handset, ruling that it objectifies...

1 month ago 0 Comments
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Weird Al Yankovic has spent over 40 years skewering pop culture through song, and endearing himself to nerds of all stripes in the process. What, then, is next on his list of things to do? Pushing swag for Radio Shack, apparently. The Honorable Mr. Yankovic popped up in a new ad for the downtrodde...

5 months ago 0 Comments
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Remember that wonderfully oddball Mercedez-Benz Japan commercial that accompanied the OMG GLA DLC Mario Kart 8 revelation? You know, the one with the hard-as-nails, real-life Mario climbing out of the GLA all super-cool before walking into a Goomba? No no, you didn't dream that, it really happened....

5 months ago 0 Comments
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There's been a bit of speculation as to what moniker version 5.0 of Google's mobile OS would take on when it arrives this fall. In a new promo video, the Android faithful are taunted with possibilities like Lemon Meringue Pie, Lemon Drop, Lady Finger and Lava Cake. Oreo is mentioned as a dark hors...

6 months ago 0 Comments
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The start of the NFL season and launch of Madden NFL 15 is just around the corner, which means we're in the midst of the really weird part of the football offseason. Fans are desperate for anything new on Johnny Manziel and Madden players are clamoring for the last scraps of details for the game ...

8 months ago 0 Comments
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Google's run plenty of ads on UK TV over the years, but its next campaign is set to break new ground for the company and for British TV. AdAge reports that the search giant has teamed up with the UK's Channel 4 for the first live music performance across a full ad break on UK television. On Friday...

10 months ago 0 Comments
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Samsung's track record on smartwatch marketing has been, shall we say, mixed. Its nostalgic sci-fi TV spot for the Galaxy Gear was a hit, but its awkward (and slightly creepy) romantic skier ad? Not so much. Give credit to the company for learning quickly, though, as its newly released TV commerci...

1 year ago 0 Comments
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A supposed scan of a Toys R Us ad indicates a new Pokemon X and Y sale is on the horizon. The ad, courtesy of a GoNintendo tipster, states that new 3DS XL or 2DS buyers who additionally pick up one of six games and register their gear on Club Nintendo in March will receive a download code for Pokem...

1 year ago 0 Comments
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Microsoft's Xbox One hardware teaser wasn't the only video for the new console that it unveiled this morning. It also published a brief "His and Hers" ad in which a lady named Jennifer uses Kinect voice commands to begin playing Dead Rising 3 while her boyfriend is watching a soccer match....

1 year ago 0 Comments