Marketing its wares straight to consumers is old hat for HTC in the Old World, but stateside? Not so much. That's not to say the HTC name is a total unknown in North America; there's been the odd Advantage here and Shift there, but by and large, we yanks know the Taiwanese firm better for its relatively anonymous efforts in the likes of the AT&T Tilt, Verizon XV6900, Sprint Touch, and countless other carrier-branded devices. That's about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week. The company's first ad in the campaign is posted to YouTube -- no new products here, sadly, but it's an encouraging sign to see that one of the world's most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly. The announcement of the US-spec Touch Dual was a good start, and now, we look forward to seeing a whole heck of a lot more where that came from. Check the first commercial after the break.

Oh sure, we've most certainly seen window-based advertising used to lure the untrained eye to any manner of wares, but Scion's latest iteration certainly takes interactive promoting to new heights. In order to market its limited edition tC Release Series 4.0, it partnered up with InWindow to cover a series of street-side windows with bubbles which reacted to movements made by captivated individuals walking by. Granted, the installation isn't nearly as addictive as say, trying to wrangle up every single Pokémon, but it definitely managed to hold the attention of a few geeked-out civilians. Check it out for yourself, the video's right after the jump.

[Via Digg, thanks Andres]

Pencil thin laptop? Check. Floating with drop shadow? Check. Catch phrase in Helvetica Light? You bet. "Thinnovation" may have become "The art of thin," but there's no mistaking the implication of this new Lenovo web ad for the ThinkPad X300. "No-compromise" and "Everything else is just hot air?" Them's fightin' words.

[Thanks, Amerist]

It's hard to deny that Apple's MacBook Air advertisement is pretty catchy, and while the DS Lite doesn't exactly pull off the whole envelope exit quite as elegantly as Cupertino's latest lappie, it doesn't do a half bad job representin'. In the spoof waiting for you after the jump, you'll see a black DS Lite retrofitted into the MBA spot, and while the text, lighting and overall smoothness isn't on par with the original, at least the music is spot-on. Click on though to see for yourself.

[Via DSFanboy]

Update: Psh, thanks for pulling the video, YouTube and / or user. Well, trust us, it like totally existed. ... Ok, looks like we're back. Thanks EspadaUno.

There's nothing like a little B- and C-list star power to get your holiday offerings the bump they need to bounce out the door, right? Check in with Dell's shameless "Yours Is Here" promotion, wherein you can pick from an array of celebrities (Ice T, Burt Reynolds, Vivica Fox, Brooke Burke, Estelle Harris, or Chuck Liddell), and get their flash-avatar to pitch your product of choice to friends and family. Sounds like a hit, right? Well, only if you think a stiff, unhappy-to-be-here Burt Reynolds can sell your girlfriend on a laptop purchase better than a dozen roses and a cut-out of a Dell circular can. Point your browser in the direction of the read link, and hear all the tongue-in-cheek action for yourself.

[Via Notebooks.com]

Don't you dare criticize TiVo's ad collecting / disseminating department for slacking off, as just months after it launched StopWatch to offer up second-by-second viewing data, the company is planning to also hand over demographic information about its customers. The move is certainly likely to shift TiVo into Big Brother's list of most highly-regarded outfits, as the information that will soon be shared with advertisers (we're hearing it may be opt-in only, however) includes "age, income, marital status and ethnicity." There's no telling how much coinage TiVo will be raking in for such detailed data, but at least willing users can now watch intently knowing full well that they're letting it all (and we mean all) hang out.

Update: Turns out this is indeed an opt-in program. Thanks, Jake!

[Via Reuters]

We'll be straight: Millennia certainly isn't the easiest robot on the eyes, but apparently it can hold a conversation like no other. According to its maker, International Robotics, this adult-sized, multilingual creation can "communicate with any age, social, ethnic or cultural group in any type of environment." As if those bold claims weren't enough, the WiFi-equipped bot can also "act as an effective PR, marketing, advertising, promotional, educational or entertainment tool," and it can be remotely controlled in case you just don't trust it to shoot from the hip. No word on pricing just yet, but we'd imagine this fellow could practically sell itself.

[Via PRNewser]

As Wal-Mart continues to inch ever closer to knowing our very thoughts as we peruse its aisles, the mega-corporation has announced plans to install narrowcasting digital displays in its Canadian locales. Reportedly, EK3 Technologies' subsidiary company ShopCast "has signed an exclusive agreement to install EK3 digital merchandising solutions in Wal-Mart Canada stores," which could mean that spots would air based on current buying trends or inventory levels. This dynamic approach to filling customers' heads with ideas of what to purchase will supposedly "enable [Wal-Mart] to strategically reach out to guests in-store to inform, entertain and help save them money." There's no word as to when this could hit US-based Wally Worlds, but it probably won't be long.

[Via InformationWeek, image courtesy of USA Today]

We've seen ways in which quite a few marketers earned their bonus, but the bright lad (or dame) who dreamed this one up deserves a serious promotion. In what's likely to be confirmed as the "world's smallest questionnaire," Olympus sent out slides with questions to valued high-end microscope customers in order to boost awareness and hopefully drum up more business. The survey was shipped just like any other specimen slide, and it reportedly drove up traffic to the firm's website by around 24-percent. Click on for a closeup of the actual questions.

[Via OhGizmo]

Sure, we've seen a plethora of interactive billboards before, but Mark Ecko's (credit to Benjamin Busse) latest eye-catcher could seriously make you miss your ride. This brilliantly designed ad sports an LCD that can be painted up by your Bluetooth cellphone, as it allows passers to use their mobile as a spray can to decorate the screen as they please. No word on whether this thing accepts multiple connections or not, but a tagging duel would be mighty fine entertainment whilst waiting on the next bus.

[Via AdGoodness, thanks John]

While Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) won't go down as the first cable company to modify the oh-so-lovable fast-forward feature, at least the latest hamstringing won't affect those willing to pay up. Dubbed "Look Back," the newfangled DVR feature will reportedly come "without a monthly fee," and will only allow customers to skip ahead and back in predetermined chunks of time; moreover, it will be limited to programs that are watched back before midnight of the day they air. The firm plans to test it out this October in South Carolina before "gradually introducing it around the country," and it was also noted that this -- along with the "Start Over" feature that functions exactly as it sounds -- would not require viewers to "remember to record programs," but alas, it also eliminates the ability to keep a library of stored content onboard. Ah well, so long as we diehard DVR users can keep on coughing up the dough required for a fully-functional FF button, we've no real qualms with this option joining the fray.

The seesaw match between DirecTV and Time Warner (parent company of AOL, which owns Engadget) over those blasted "superior HD" spots has reached another milestone, as a US appeals court has "upheld a lower court's decision that prohibits the satellite television operator from airing advertisements that claim superior service in markets where Time Warner Cable operates." Notably, the Court of Appeals for the Second Circuit did, however, "set aside part of the lower court's order, saying the way it had been worded could be construed to prohibit the unfavorable comparison of even Time Warner Cable's analog programming." Ah well, it's not like those ads were exceedingly enthralling to begin with, right?

Not that getting all up in our proverbial grills in order to provide specialized advertising is a new concept or anything, but Microsoft in particular has been on the warpath of late in this very realm. On the heels of a similar ad-based patent application comes documentation that reveals plans to use "biometric sensors, cameras, remote controls, or other accessories" to detect and identify an individual before doling out targeted plugs. Yes, this certainly does insinuate that your television would be watching you just as often as you viewed it, but unless it becomes lawful to stuff monitoring devices into our homes for the benefit of marketers, we'll consider ourselves safe -- for the time being.

[Via TechDirt]

Although questions have certainly been circulating around Nintendo's marketing department (in America, at least), it looks like decisions are still going forward in the potentially dwindling sect. Rather than going after a president or famed talk show host, the Big N has somehow landed Nicole Kidman herself to be the next face of the company in an upcoming advertising campaign. The spots, which are set to air "sometime this week," feature Kidman testing her mental aptitude with the DS game More Brain Training, and Nintendo is hoping the superstar's "universal appeal will help to extend Nintendo's success beyond its traditional young, male audience." And all this time we've blamed the nursing homes for the Wii shortages.