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Samsung and Giorgio Armani team up on mobile phones, LCD TVs
In an exciting peanut-butter-in-my-chocolate development, Samsung has announced its plans to manufacture new products jointly designed with famed fashion magnate Giorgio Armani (of course, we knew this was coming). According to reports, Giorgio and the company are teaming up for the development of a "luxury" mobile phone, as well as a "luxury" LCD television, both of which are rumored to be extremely "luxurious." The phone (which we first heard about in July) will make its first "official" appearance at an Armani fashion show in Milan, Italy, while the television will rear its gorgeous head sometime in January. "This powerful partnership will match great design with leading technology to ensure performance is as impressive as appearance," said Yun Jong-Yong, vice chairman of Samsung. Could this be the company's answer to LG's Prada mash-up? We think yes.
Samsung's SGH-P520 is the Armani Phone
It's been awhile since we've heard from Samsung's SGH-P520. Now we know why. The pretty little touchscreen was undergoing a couture refitting in preparation for launch as the Armani Phone -- take that LG Prada. Priced at €400 (about $557), this FCC-approved tri-band GSM / EDGE candybar is listed with a 2.6-inch 240 x 320 pixel display, stereo Bluetooth, and microSD expansion to augment the 50MB on-board. Funny, we heard it also has WiFi though there's no mention of it by the folks at GSMHelpDesk who tracked this pup down. Expected before the end of the year in Europe.[Via Unwired View]
Samsung 'restructuring' handset division, hints at Armani partnership
In the wake of increased competition from Motorola and Nokia in particular, Samsung is reportedly "restructuring its handset division," which will aim to find "new sources of revenue, realigning businesses, and cut costs." As expected, the move will also involve a number of "personnel reshuffles," but a Samsung spokesman was quoted as saying that there won't be any "forceful" job cuts. Interestingly, we're hearing further details that the firm is indeed courting the idea of partnering with "luxury name brands such as Italian fashion house Armani to develop premium brand phones," and considering just how hot avant-garde mobiles have been of late, we certainly don't think that's a bad idea.[Via JustAMP]
Are Armani and Samsung planning to do the LG meets PRADA thing?
Yet another way to blow all your cash looms on the horizon as it seems Armani may be set to team up with Samsung to create some premium goods. As the LG Prada handset demonstrated, the fashionistas amongst us appreciate when haute couture meets technology. The line will apparently extend from mobiles to include televisions, though no word on when we could start seeing some real product, or if we ever will. Now if only the candy bar peeps would get in on the action, we think a Reece's peanut butter cup-shaped handset would be rockin.[Thanks, Staska]
