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Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in th...

February 23rd 2011 at 4:39am 0 Comments
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Brandchannel.com's annual popularity poll has Apple at number one for most popular brand in the US and Canada but dropping one place to second this year in the world to Google. Last year Apple was at the top for both US/Canada and World polls.Brandchannel which uh, brands itself, as a "brand co...

January 23rd 2006 at 11:30am 0 Comments