Funny concept, Lenovo -- manila envelope stuffing was just ripe for a demonstration of what all you typical MacBook Air user is going to need on hand -- but we've gotta dock a few points for the shortage of Yael Naïm in this X300 mockumercial. Let it be known that we take our fake commercials based on real commercials based on sexy product war very, very seriously around these parts. Video is after the break.

[Thanks, Lee M]

Some of you keen readers pieced all this together already, but that commercial you've been seeing about an "all new television series" dubbed Scarlet isn't a new show at all; rather, it's a risky move by LG to push its Scarlet LCD HDTVs. The sets themselves have been out and about already, and while the specifications aren't anything to sneeze at, the displays aren't nearly as seductive as the 30 second spot. The idea was crafted and put into motion by LG global brand marketing VP Kwan-Sup Lee and a team of advertising / marketing agencies, and while it refused to disclose exactly how much it has spent on the endeavor, it did affirm that it was "millions more than a typical product launch in the US." Sure, we can appreciate the envelope pushing, but now that we're all psyched about the show, it's a bit of a letdown to know we'll never actually be able to tune in. Check out the ad in its entirety after the jump.

Marketing its wares straight to consumers is old hat for HTC in the Old World, but stateside? Not so much. That's not to say the HTC name is a total unknown in North America; there's been the odd Advantage here and Shift there, but by and large, we yanks know the Taiwanese firm better for its relatively anonymous efforts in the likes of the AT&T Tilt, Verizon XV6900, Sprint Touch, and countless other carrier-branded devices. That's about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week. The company's first ad in the campaign is posted to YouTube -- no new products here, sadly, but it's an encouraging sign to see that one of the world's most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly. The announcement of the US-spec Touch Dual was a good start, and now, we look forward to seeing a whole heck of a lot more where that came from. Check the first commercial after the break.

Just in case Samsung's slate of new T-series LCDs weren't enough for you, the outfit is also introducing five new commercial desktop displays for under $400. The SyncMaster 743BX ($239), 943BX ($279), 943BWX ($269), 2043BWX ($309) and 2243BWX ($359) range from 17- to 22-inches in size and all provide a height adjustable stand, an ultra-slim (15-millimeter) bezel and a dynamic contrast ratio of up to 8,000:1. You'll also find an HDCP-compliant DVI port, the firm's own MagicColor technology to "enhance color automatically for areas that need color correction," and a suite of touch-sensitive controls to boot. The whole lot even comes with a three-year warranty and can be had for your office right now.

There's displays made for digital signage, and then there's Samsung's SyncMaster 820DXn. Put simply, there's no commercial screen we'd rather have sitting in our living room, and while we doubt many would go for it, the specs here are pretty impressive. Outside of the expansive 82-inch 1,920 x 1,080 resolution S-PVA panel, you'll find 178-degree viewing angles, a 5,000:1 dynamic contrast ratio, "ultra-high" brightness levels, eight-millisecond response time and the firm's own DNIe PRO image enhancement technology. It also includes built-in fans for extended usage along with an integrated PC consisting of an 1.8GHz Athlon64 X2 3400+ CPU, 4GB of flash storage, 512MB of DDR2 RAM, an ATI graphics set and Windows XP to boot. Granted, this thing was designed with luring customers in mind, and given the lofty $76,999 price tag, we don't expect it to do much else.

As Nokia said yesterday, "If there is something good in the world then we copy with pride." Alright then, fine with us -- now let's take it to the next level. We don't know what you're doing to further the big-name iPhone knockoff revolution, but we did our part and pitched in by making our pals at Nokia a commercial for that hot new non-device of theirs -- free of charge. Sure, maybe it seems a little familiar, but gratis is a hell of a lot less than what TBWA \ Chiat \ Day charges. Commercial and downloads after the break.

While Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) won't go down as the first cable company to modify the oh-so-lovable fast-forward feature, at least the latest hamstringing won't affect those willing to pay up. Dubbed "Look Back," the newfangled DVR feature will reportedly come "without a monthly fee," and will only allow customers to skip ahead and back in predetermined chunks of time; moreover, it will be limited to programs that are watched back before midnight of the day they air. The firm plans to test it out this October in South Carolina before "gradually introducing it around the country," and it was also noted that this -- along with the "Start Over" feature that functions exactly as it sounds -- would not require viewers to "remember to record programs," but alas, it also eliminates the ability to keep a library of stored content onboard. Ah well, so long as we diehard DVR users can keep on coughing up the dough required for a fully-functional FF button, we've no real qualms with this option joining the fray.

NEC's latest LCD displays have more business on a video-wall demonstration than in your living room, but who said having a tile matrix of displays in your game lounge was a bad idea? The 20 series commercial LCD lineup consists of a 40-inch MultiSync LCD4020 and 46-inch LCD4620, both of which feature NEC's newfangled CV12 pixel technology. Hailed as the first displays to pack chevron-shaped pixels into a large-format LCD, it also delivers twice the contrast of traditional PVA panels, increases brightness and viewing angles, and minimizes off-angle color shift. Each touts a 1,366 x 768 resolution, 1,200:1 contrast ratio, ten-millisecond response time, and uber-thin bezels that come in "five times thinner" than current competitors. Don't count on these niche LCDs to come cheap, though, as you'll be laying down around $4,400 for the little guy and upwards of $6,300 for the 46-incher.

The constant battle between impatient television viewers and disgruntled providers got a shot of adrenaline today, as Walt Disney's two biggest channels have inked a deal with Cox Communications that is sure to simultaneously appease marketers and enrage customers. Reportedly, Cox will now begin to "disable the fast-forward feature that allows viewers to skip ads" in both ABC and ESPN video-on-demand, meaning that users who choose to view older programming via Cox's VOD channels can smash the FF button 'til their heart's content and get nowhere. Of course, users who actually set their DVR to record said content at its normal airing time are still free (for the moment, at least) to blaze right on through those annoying blips commercials, which means that you should probably become a lot more disciplined in your DVR scheduling if you belong to Cox. The worst (or best, depending on perspective) part is the precedent that this sets, as now the door is gaped wide open for more and more providers to grab the reigns of our DVRs and dictate just how far we push the notion of timeshifting. [Warning: Read link requires subscription]

[Via TechMeMe]

We're pleased to introduce a new column today, Adgadget, a periodic editorial by Ariel Waldman about the advertising behind consumer technology:

Functioning to flatter, Apple's marketing department continues to imitate their inspiration. While a bit lack-luster, Apple's recent commercial for the up and coming iPhone is a far cry from the originality of the product itself. As some may have seen, it was soon found that the iPhone commercial that had originally aired during the Oscars was a cut and dry ripoff of a film that had come out more than a decade earlier. While seemingly scandalous, this incident was no coincidence. Apple had approached the filmmaker earlier for permission to use the concept; no stranger to being turned down -- and similarly to the battle with Cisco over the very name of the product -- Apple went ahead and used it anyway.

This time the muse happens to be experimental artist / musician Christian Marclay, who in 1995 produced Telephones, an abstract film of absurd and fragmented conversations cut up from phone scenes in movies. The film focused to comment on the relationship between sound and image by way of video; intrigued by the phone-movie mashup, Apple approached Marclay to use his work. Marclay, of course, refused Apple's advances, but Apple took advantage anyway. Since asking the source had short-circuited, Apple instead took to using extremely similar footage, making the iPhone commercial nothing short of a complete color copy of Telephones.

Reminiscent of the earlier Intel chip commercial outcry that clearly ripped out scenes from Postal Service's "Such Great Heights" music video, content confiscation is nothing new to Apple. There was also the iPod incident in 2005, where blogs everywhere threw up screen grabs and expressed shock over the extreme similarity between the then recent Eminem iPod commercial and a Lugz commercial from 4 years before. But it wasn't always this way.

We know, jostling over the almighty 700MHz band may not be as exciting as tossing in your bid for the one and only PowerFest '94 cartridge, but for wireless providers and startups alike, this one is big. The FCC has finally announced technical specifications for the upcoming 700MHz band auction, which is being dubbed the "most valuable available slice of radio-frequency spectrum," but are holding out on the anxious bidders by "not deciding exactly how the spectrum will be divided and sold off." The Congressional Budget Office has reckoned that "as much as $15 billion" could be added to the federal treasury as a result of the auction, as the swath of airwaves in the 700MHz range is being "vacated by television broadcasters as they make the transition to digital TV," which makes for "prime territory for providing advanced wireless broadband services." The FCC Chairman was quoted as saying that this auction would hopefully enable a "third pipe to the home" to be constructed in order to provide "affordable broadband to all Americans." If all this sounds interesting, and you've got billions laying around collecting dust, it sounds like you're in for quite the battle come auction time.

Talk about a company that can't stay out of the courtroom. Yet again, we've got XM headed back for another round of sticky legal action, and while we highly doubt the firm's lawyers are done digesting the NMPA suit from less than a month ago, now it's being forced to deal with an Arkansas man's allegations in US District Court. Matthew Enderlin is apparently quite upset with XM's "false claims of commercial free music," as he adumbrates that the channels actually do include "promotional and advertisement segments." Unsurprisingly, XM has said the suit is "without merit," but Mr. Enderlin isn't backing down; au contraire, he's actually seeking to "have the suit certified as a class-action suit so all XM Radio customers can be considered plaintiffs." Bet you weren't expecting to join in on the fun yourself, eh?

[Via Orbitcast]

TiVo's transformation from a ad-skipper's best friend to an ad agency's biggest asset is nearly complete, as the firm's StopWatch system is aimed to provide "second-by-second" viewing data which Nielsen has refused to offer thus far. While the company went public about its intentions to become an ad-friendly platform awhile back, it looks like the time has come for its voyeuristic service to go live, as it begins marketing a system to carefully watch its 4.5 million or so customers whiz through commercials and schedule season recordings. This indeed marks the "first time a syndicated ratings service has detailed live and time-shifted viewing data on a second-by-second basis," which advertisers should absolutely drool over. Notably, Starcom has already signed on as TiVo's first taker, and with the amount of critical data now available to media agencies, we hardly believe it'll be the last. So the next time you crank up your TiVo and cruise on by every single costly commercial on your favorite recorded drama, take comfort in the fact that Big Brother is taking notes on a moment-by-moment basis.

[Via PVRWire]

While devices such as the GameBoy and original Atari are more like slivers of history than gadgets of days past, Sony's Walkman has also become transcendent through time, and one of the fellows who helped put it on the map has sadly passed away. Choromatsu, the "meditating monkey" who starred in a Sony spot that eventually won best commercial in the late 1980s, died this past Sunday after living for 29 years. The monkey was famous for his various performances around Japan, and happily retired in 1990 to live out the latter half of his life with his 41 year old "human partner in performances," Goro Murasaki. While Sony's recent marketing attempts have been somewhat intriguing and less subtle than the firm would've hoped, this critter could probably convince anyone that owning a Walkman is a soul-soothing experience, so if you missed his performance back in 1987/88, be sure to click on through for the ad in its entirety.

[Via TokyoMango]

If there was ever a slick way to get folks to willingly carry around an RFID tag, MINI USA has it all wrapped up. Catering to every person's egotistical side, MINI has begun a pilot advertising campaign in Chicago, New York, Miami, and San Francisco, which gives select Cooper owners the chance to get an RFID keyfob in the mail, and moreover, a reason to consistently drive under MINI billboards. Users can select a custom message to be encoded on their RFID chip, and when they cruise near an overhanging MINI billboard, their particular message lights up for the world (or at least nearby motorists) to see. Of course, we're sure messages will be edited before delivery, and you still need to be down with toting a homing signal around with you each time you cruise, but let's face it, the mastermind behind this ad campaign probably got the raise we all wanted, but didn't come close to. So if you're a MINI owner in one of the four lucky cities, keep a keen eye on that inbox, and word on the street is that MINI USA is planning on hitting up more cities if (read: when) this proves to be a smash hit.

[Via Slashdot]