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Vudu movie purchases get physical, starting with Battle: Los Angeles movie cards
How do you combine a purely online service (Vudu) with a primarily brick-and-mortar retailer (Walmart)? Apparently the answer is cards, like Xbox Live and many other services before them, Vudu will have redeemable digital movie cards available for purchase at the store. Action flick Battle: Los Angeles is first up, with $14.96 cards hanging up in Walmart entertainment sections everywhere starting today. Unfortunately, it's for a standard definition stream only. It does save a couple of bucks off of the $16.96 DVD price, but with no hope of trade or even lending to a friend it's tough to justify as a bargain over the PS3-demo packing Blu-ray. While reaching out to retail customers with cards and PC streaming is fine, these standard-def limitations won't play well with an existing (albeit niche) audience that has come to expect high quality 1080p streams and surround sound.
