Each week Ross Rubin contributes Switched On, a column about consumer technology, multimedia, and digital entertainment:

Watch maker Fossil was among the first companies to support MSN Direct, the smart objects technology first offered by Microsoft in a number of timepieces. Earlier this year, the company, through its Abacus brand, revisited the technology in its Abacus Smart Watch 2006.

While the watch is still on the bulky side, it's slimmed down a bit and Fossil has used a sloping profile to minimize the watch's girth. In fact, the Abacus 2006 was no thicker than a workaday Seiko men's watch I purchased last year. Other improvements include more memory and the inclusion of a year of MSN Direct service. Abacus offers the watch with a metal band that nicely complements the watch's masculine design for $179, as well as a number of leather straps. Unlike nearly any other consumer product that includes Microsoft software, it has nary a trace of Microsoft branding.

Like all of the MSN Direct watches, the 2006 Abacus uses FM radio technology to communicate updates to the device. After activating the timepiece, you choose content channels from a Microsoft Web site. The content has diversified considerably from when the watch was first launched, but it's still mostly focused on the basics, including a variety of different "faces" -- two of which I found attractive, three more of which were acceptable, and several of which were just hideous.

Each week Ross Rubin contributes Switched On, a column about the future of technology, multimedia, and digital entertainment:

"Hey there. Is this place new? I've been to this mall many times and never saw it before."

"Yes, sir. Welcome to The Hewlepsmark Inkjet Printer Cartridge Experience."

"No kidding. A whole location devoted to just to printer cartridges?"

"Not just any printer cartridges. Only Hewlepsmark inkjet printers. You see, after some failed early experiences with tech manufacturer-direct stores from Gateway and Microsoft, the past few years have seen Apple, Sony, Nokia, Palm, Nintendo, and now Pioneer move forward with their own retail stores. Even Dell and Samsung are using their own retail space to showcase their products. Soon we're bound to see Coby Corner, Craighead, and jWINdow Shopping. It's all the rage.

"So, we thought, as one of the world's premiere printing companies, why not develop an environment where we can really reinforce the brand identity and provide a showcase for our great variety of inkjet colors, the best printer cartridge shopping experience possible. We also have weekly seminars, like the one next Wednesday about the link between third-party refill kits and gingivitis."