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When scanning a menu, are you justifying that Dame Blanche sundae in your mind rather than actually choosing a dessert? Pizza Hut wants to help you skip your super-ego middleman and just let your id order that triple-cheese bacon pepperoni pie directly. It's "Subconscious Menu" uses Tobii's eye-tr...

November 29th 2014 at 1:30am 0 Comments
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Samsung has just unveiled the EyeCan+, a next-gen version of its eye-tracking mouse. Positioned below a monitor, it helps people with disabilities write and edit documents or surf the web using eye movement and blinking. Created as a a labor of love by Samsung engineers on their own time, the new...

November 25th 2014 at 3:52am 0 Comments
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Cinema screens are huge, which is odd, because the eye can only focus on a small portion of what's in front of it at any one time. That's what prompted the Academy of Motion Picture Arts and Sciences to team up with neuroscientists from Birkbeck, University of London, who in turn recruited eye-tra...

August 28th 2014 at 12:31pm 0 Comments
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Advertisers and sponsors are extremely valuable to all professional sports teams, and thus it is very important to keep them engaged with the fans. In an effort to make this happen, the Cleveland Indians recently partnered with Tobii, a maker of eye-tracking glasses, to conduct a study that could...

May 29th 2014 at 8:14pm 0 Comments
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Remember those "Fortaleza" AR glasses we saw in a leaked Microsoft document back when the Xbox One was still the Xbox 720? It looks like those might actually be a thing, if a patent application from Redmond is any indication. It touts the idea of "multiplayer gaming with a head-mounted display," c...

August 2nd 2013 at 7:26am 0 Comments
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While Tobii has a peripheral that brings eye tracking to Windows PCs of all sorts, there's little doubt that an integrated approach would be more elegant. The company agrees: it's partnering with Synaptics on a concept Ultrabook (seen above) that combines both Gaze UI and Synaptics' pressure-sensi...

June 21st 2013 at 4:39pm 0 Comments
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Tobii may not be a household brand name yet, but that doesn't make the company's eye-tracking technology any less impressive. At last year's CES we got an opportunity to preview Gaze UI, an interface that allowed us to navigate, zoom, select and scroll on a proprietary Windows 8-enabled laptop wit...

January 2nd 2013 at 12:01am 0 Comments