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Prima Cinema plans to offer $500 first-run movie downloads, with a mere $20k setup fee
To achieve balance in all things, a new startup called Prima Cinema apparently figures while the proletariat are rejoicing over Netflix all you can eat $7.99 streaming and Redbox $1 rentals, there's room at the high end and will offer a $20,000 digital delivery system to bring home first-run movies as soon as they come to theaters in theaters for $500 a pop. Beyond simply achieving the goal of making proposed $20-30 movie VODs on cable seem downright reasonable, The Wall Street Journal reports the company figures it can work this system into as many as 250,000 homes in the next five years. The idea is to deliver these flicks beyond the lucky few who currently receive copies for private screening to people whose home theaters make our Engadget HD Flickr group look low-rent, although theater industry insiders have already pointed out the increased risk of piracy. We're not sure exactly what hardware that initial $20k buys, but at those prices we'll probably still be looking at TS and cam rips for most bootlegged flicks after this service launches next year.
