Some folks just don't know when to quit, and apparently, Ruckus Network falls clearly into that category of beings. Looking past the brutal failure at American University and the growing data proving that stipulation-laced music simply doesn't fit in at college campuses across the nation, Ruckus is giving this idea one more go, and this time, it's 100-percent kinda-sorta gratis. While it's not too unusual to hear of indie / unsigned bands being distributed for free, this new deal supposedly offers up "major label bands" without charge to students holding an email address that ends in ".edu." The service will be completely ad-supported, and doesn't require any official "vow of support" from a university itself, and for alumni / faculty registering with their educational email, a $8.95 per month charge will purportedly be levied. The catch, however, is that the "free music" can only be played back on the person's PC, and transferring it to a DAP -- which must support DRM-WMA, by the way -- will run students $4.99 per month. Aside from this music rental fee, the service completely shuns Mac, iPod, and Zune owners, leaving us to wonder just how effective the service could be if the terms were even remotely attractive from the start. Regardless, the rigid service is available now for the few folks interested, but from the looks of things, we doubt it'll reverse the fortunes of Ruckus Network.

It's the rare college student who will turn down free anything -- free food, free booze, and free love are all top priorities for the modern scholar -- so we were more than a little surprised to learn that those online music subscriptions being offered gratis by a number of colleges haven't really taken off like one would assume. In fact, according to the Wall Street Journal, the services from Napster and company have proven so unpopular that many schools are dropping the program altogether after only a year or two, although the RIAA claims that the number of participating campuses will actually increase "pretty significantly" this fall. Even if that's true, it's not clear why students at newly-subscribed schools would behave any differently than ones who already have access to the free tunes and still choose alternative distribution methods -- most notably the iTunes music store and the still-popular P2P networks. Ultimately it seems to be the services' many restrictions that are turning off the college crowd -- tracks can't always be burned to disc or transferred to a DAP, and they also disappear after four years -- and the fact that students today treasure their iPods even more than their precious cans of beer only makes non-FairPlay content that much more undesirable.

[Via TechDirt]