Sony's Stringer dismisses PS3 price-cutting threats by noisy Activision CEO
[Via GameDaily]
howardstringer posts


Further confirming his utter disconnect from reality, Sony head Howard Stringer referred to Nintendo's market-dominating Wii as an "expensive niche game device." Previous to making that statement, Stringer bafflingly said, "I've played a Nintendo Wii, I don't see it as a competitor." Now look -- we're not saying you're in some kind of CEO super-denial, but all signs point to the possibility that you should probably consider the Wii a competitor (since it is... well... a competing system and platform), and perhaps recognize that "niche" is typically not synonymous with "best selling." Of course, you're the guy running Sony, we're just watching the crackup from the sidelines.
Joystiq just noted a peach of a sound-bite from Sony's quip hero, Sir Howard Stringer. In an interview with The Guardian he started by saying, "I'm happy the Wii seems to be running a bit short of hardware." He then chest-thumped a prediction that the PS3, "will come into its own because its [high-end games] are infinitely more fun, demanding and exciting." A theory to be known henceforth as Stringer's Bloated Hyperbole Postulate.
Man, talk about being all over the map. One day Sony's Howard Stringer is calling the format war a "stalemate," the next he's claiming Blu-ray is "just a better format." Apparently, having a few weeks to think over that last comment made him realize that his heart was more connected to the first proclamation, as the exec has now come forward and acknowledged that the battle between red and Blu is far from over. Specifically, he stated that "[Blu-ray] had momentum," but he followed up by calling the aforementioned momentum "all it had at the moment." C'mon Mr. Stringer -- pick a line and hold steady, will ya?
So we had a bit of bad, OLED-related news this morning. Now for the good. Sir Howard Stringer just announced plans to launch their 3-mm OLED TV into the US market. While it's not coming this year as we had hoped beyond hope, it will be offered for "limited sales" in the US (Sony's second launch market) sometime "next year." Just as soon as Sony ramps up their mass production capabilities. Stringer admits that the expensive, tiny TV is a "symbolic device" for Sony -- fine by us. After years of corporate stoicism we're perfectly happy to see Sony take some risk. Now please resurrect AIBO, Howie, and your innovation hat-trick will be complete.
Merely days after Sony's Howard Stringer was scrutinized for calling the format war a "stalemate," the exec has apparently decided to tweak his tone a bit. In an interview with The Hollywood Reporter, Stringer was quoted as saying that Blu-ray had "the momentum and the scale" it needed to eventually reign victorious over its rival. Additionally, he noted that Blu-ray was "just a better format," and he even went so far as to tout BD's excellent security features, which were effectively subverted just weeks ago after being hailed as practically impenetrable. Furthermore, he didn't seem worried over the new, lower prices associated with standalone HD DVD players, but who knows, maybe he'll be singing a different tune next week.
A few of our readers were scoffing at the idea of a $399 40GB PS3. "What's the big deal," you said. This: according to Sony's CEO, Sir Howard Stringer, they've more than doubled sales in the US in the weeks since its launch. "It's the breakthrough we've been waiting for," said Stringer, "We've been holding our breath. Finally, the turning point has been passed." Prior to the October 18th price cut, Sony was selling just 30k to 40k consoles per week. Sales rose to 75,000 in the week ending October 29 rising to 100,000 the following week. Stringer also credits Wii shortages for helping the boost. Andrew House, Sony's chief marketing officer even takes a jab at HD DVD saying, "It puts us vastly ahead of where the other format is going to be in terms of an installed base in people's homes by the end of this holiday season." Perhaps, but we don't expect the boys at Microsoft, Nintendo, and Toshiba to just roll over and let this progress continue unabated now, do we?
Things have been a bit rough for Blu-ray lately. Those massive price cuts gave HD DVD a boost in market share and Paramount's abrupt departure was certainly a tad, shall we say, embarrassing. So we wonder, just what does Sony's boss, and figure-head of the smack-talking Blu-ray Disc Association, have to say about the state of the Blu-ray vs. HD DVD war? It's a "stalemate," according to Sir Howard Stringer. He goes on to downplay the winner as nothing more than a matter of prestige while lamenting the lack of a unified standard. A far cry from the BDA's boastful claim of victory just 11 months ago.
According to the always exploitive New York Post Page Six, an Anderson Cooper-hosted panel with Jeff Bezos, Sergey Brin, and Barry Diller (amongst others) had been discussing how technology was changing the way people got their entertainment and news, when Sony honcho Howard Stringer apparently accused Steve Jobs of being "greedy." The report claims that Mr. Stringer went on to say that the Steve-man "Wants a world where only he makes money." The knighted gentleman then stormed out of the room and called his assistant on a Sony Ericsson, who proceeded to take him to his hotel where he watched the Sony-produced Spiderman 2 in Blu-ray format on his new Vaio while petting an AIBO with his metallic claw.







