In game advertising

07.02.07
Nielsen tracking in-game ads for Sony
07.02.07

Nielsen tracking in-game ads for Sony

Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically,...

By Ross Miller,   07.02.07
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07.02.07
SCEA partners with Nielsen to track in-game advertising
07.02.07

SCEA partners with Nielsen to track in-game advertising

Sony has revealed a new partnership with The Nielsen Company, who specialise in market research, in...

By Jem Alexander,   07.02.07
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10.30.06
Splinter Cell: Dynamic Advertising Agent
10.30.06

Splinter Cell: Dynamic Advertising Agent

Concerned reader and avid Splinter Cell fan, Carlos Birdsong, shares some interesting info about Dou...

By Richard Mitchell,   10.30.06
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10.03.06
Core gamers have heavy impact on economy [update 1]
10.03.06

Core gamers have heavy impact on economy [update 1]

Definition: a heavy gamer (also known as core gamer) is one who buys eight or more games per year an...

By Ross Miller,   10.03.06
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