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Sonic acquires DivX to expand online movie delivery options, share of Kazaa downloads
Just because Sonic shifted its CinemaNow name into the care of Best Buy, don't think it's taking a break from working digital movie delivery options into every device it can. To that end it's purchased DivX, formerly a name you knew only as an illegal download enabling codec, but is now a legitimate enterprise that has agreements with major movie studios and more than 150 consumer electronics manufacturers. The cash and stock transaction should cause the two to get together and make the whole world believe them, with RoxioNow ending up in the millions of devices currently ready for DivX while increasing possibilities for DivX encoded movies going on sale in the United States. The DivX TV internet video frontend for set-top boxes and connected televisions should also get a boost from the deal, we'll see how it competes with widgets, TiVo and Google. There's a DivX TV trailer after the break for those interested plus the press release while related financial details, projections and promises can be found in the linked PDF.
