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In a rare interview, Apple's VP of Design offers at least a little insight into both his thinking and how Apple makes its products. Apparently, it all starts with Jonathan Ive imagining what a new kind of product should be and what it should do. After that, the process moves on to what it should l

9 months ago 0 Comments
March 16, 2014 at 11:33PM
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Slow pans. Deliberate zooms. White background. Yes, it's another all too brief sit down with Apple's chief designer Jonathan Ive -- this time talking about the company's freshly revised iMacs. Among other things, Ive seems to be particularly keen on how well that those big new 16:9 displays have be

5 years ago 0 Comments