JadaToys

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  • Battle Machines hands-on (video)

    by 
    Terrence O'Brien
    Terrence O'Brien
    02.13.2012

    When Jada invited us up to its private show room at Toy Fair to do "battle" we were a little concerned -- last we checked we'd done nothing to offend the company. Thankfully, it just wanted to challenge us to a duel with its Battle Machines line of RC toys. A couple of years back the company debuted the line with a pair of cars that drive around playing laser tag with each other. Then, last year, things got really interesting Air vs. Land -- an RC chopper and turret that duked it for IR-equipped superiority. This year the company is expanding the line with Battle Quads (laser-wielding ATVs complete with rider) and Battle Heli (essentially one half of the Air vs. Land package, but programmed to perform rotor-powered dog fights). Neither of the new products were quite ready for a test run yet, but we did give the turret and copter combo a try... just for the heck of it. The toys are complete with blaster noises and, when shot down, an internal IC takes over the helicopter and does a little aerial death dance. After about 15 minutes we finally started to get the hang of piloting the aircraft but, by then, the Jada rep had us plummeting from the sky. Both the Battle Heli and the Battle Quads should be hitting shelves in August for $30 and $60, respectively. Check out the video and PR after the break.Edgar Alvarez contributed to this report.

  • Guitar Hero Air Guitar Rocker now available for $30

    by 
    Darren Murph
    Darren Murph
    05.06.2008

    Brace yourself -- the moment you've been waiting all year for has finally arrived. Yes, rock star wannabes, the Guitar Hero Air Guitar Rocker is finally in major retailers. The Jada Toys' device, which was showcased at CES, consists of a miniature guitar amplifier, a sensor-laden belt buckle, an assortment of pics and an Air Cartridge, which packs "ten signature guitar riffs" ranging in skill from one to five. Once you rock the wind out of the $29.99 base unit, you can look forward to "encore packs" -- which will include themed belt buckles and new Air Cartridges -- arriving later this summer for $14.99 each. Oddly enough, we think a "gnarly" is order here.