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Welcome to 'This day in Engadget', where we crack open the archives and take a whimsical look back at the memories and moments of our storied past. Please join us on this trip down random access memory lane. On March 27th, 2009, Microsoft outed the first of a new series of ads called the "Lapto...

5 years ago 0 Comments
March 27, 2010 at 3:33PM
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While some of Microsoft's recent ad campaigns have fallen flat, like the Jerry Seinfeld and "I'm A PC" ads, the "PC Hunter" series has struck a chord with consumers and, it would seem, Apple. AdAge is reporting on the aftermath of Microsoft COO Kevin Turner gloating about getting a call from Apple'...

5 years ago 0 Comments
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Apple may have publicly responded to Microsoft's Laptop Hunters ads with a counterpunch of its own back in May, but it looks like it may have been singing a slightly different tune behind the scenes more recently, at least according to Microsoft's Chief Operating Officer, Kevin Turner. Speaking at...

5 years ago 0 Comments
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Microsoft's latest advertising campaign, while more stimulating than the Seinfeld/Gates spots, has one goal and one goal only: sell PCs. Microsoft's endgame, it seems, is to persuade people into purchasing Windows-running PCs by leveraging the fact that Macs are more expensive than PCs. I'm not go...

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Ready for another round of Microsoft's Laptop Hunters? This time it's Lauren -- not the infamous original LH -- and mom seeking the perfect PC to take with her to law school. Top on the list of needs is a portable with speed and battery life, all for less than $1700. Shying away from the more exp...

5 years ago 0 Comments
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According to Apple, there aren't any PCs with fast processors and big screens that work without viruses, crashes or headaches. But folks, this isn't reality, this is advertising. In fact, this is Apple's first jab since Microsoft took off the gloves with its Laptop Hunters series of pokes against A...

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We've been wondering when we'd see the next Laptop Hunters ad from Microsoft, but it looks like the company's throwing a change-up: its latest 30-second spot features Wes Moss, Certified Financial Planner, explaining that iTunes "costs a lot" while Zune Pass "costs a little." The argument, of cour...

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Microsoft keeps trying, and trying, and trying. The new Laptop Hunter ad [YouTube link] features Sheila, who wants to do some video editing. She has $2000US to spend. Sounds like a natural for a MacBook Pro, eh? Nope. She settles for an HP HDX 16t. She passes on the Mac because it has only 2 GB of ...

5 years ago 0 Comments
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We're not sure if Microsoft is winding down its Laptop Hunter campaign, or just decided to step off the class warfare a bit, but this latest ad is pretty hate free. Shelia, a filmmaker with a $2,000 budget, asks the hard questions like "is this graphics card going to be powerful?" and walks out wi...

5 years ago 0 Comments
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You've probably seen all of the new Get a Mac ads we posted about on Sunday, and if you haven't yet, go ahead and watch them now. We'll wait. Just let us know when you're back, we'll be playing a little Zen Bound. Done? If you saw the Legal Copy ad, you know that's the one where as PC makes crazy an...

6 years ago 0 Comments
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If you joined us last Sunday night, you heard an unvarnished rant in five-part harmony as Dave, Christina, Mike S., Mel and I all weighed in on the ongoing series of "Laptop Hunters" Microsoft TV ads (yes, there's a third one now: an adorable mother-and-son team of laptop shoppers who shockingly sti...

6 years ago 0 Comments
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That's right everyone -- it's the Engadget Podcast. If you're down with gadgets, chatting, and just kicking it ill, you're in the right place. Hear your friends Josh, Paul, and Nilay discuss the week in technology, and expound on their belief that the P.U.M.A. is a dangerous rickshaw, Acer has st...

6 years ago 0 Comments
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Microsoft's latest installment in its popular series of ripped-from-the-headlines, "real America" style 'puter-buying adventures follows a mom and son duo -- Lisa and Jackson. We learn during the commercial that the two need a computer which is "fast" because they need to "look up stuff" before the...

6 years ago 0 Comments
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Microsoft is really working hard to get potential Mac customers to either buy or stay with Windows-based PCs. After the initial "Lauren" ad -- see BusinessWeek's take on her choice of a poorly-rated HP model, and TechFlash & Apple 2.0 on her oddly extensive acting career for someone who supposed...

6 years ago 0 Comments