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Nielsen's long been the gold standard for TV ratings, and as our watching habits change, the firm's reforming its ways to keep track of what we're watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show's reach, and now its g...

December 17th 2012 at 1:02pm 0 Comments
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It's worthwhile to note that this Nielsen graph showing the most-wanted tech gadgets for kids age 6 - 12 in the US is titled "Interest in Buying in the Next 6 Months." That's probably an incorrect assertion, since we haven't seen any 8-year-olds working the late shift at McDonald's recently. It sho...

November 21st 2012 at 11:00pm 0 Comments
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We're not sure if we should always cheer figures that reflect sedentary behavior. Still, chalk one up for greater (if superficial) gender equality. Nielsen finds that, as of this past March, men who owned a modern game console like the PlayStation 3, Xbox 360 or Wii were using their TVs almost as...

October 5th 2012 at 1:49pm 0 Comments
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Yes, we know Android is holding steady at about 52 percent of US smartphone market share. What's interesting is just who's driving growth as a whole. According to Nielsen, 58 percent of American teens between 13 and 17 now have a smartphone -- that's a big jump from 36 percent a year earlier and a...

September 10th 2012 at 5:28pm 0 Comments
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While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybri...

July 22nd 2012 at 1:40pm 0 Comments
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If it feels like you not only have more apps on your iPhone, but that you're spending more time in those apps, then you should congratulate yourself on being as savvy as pollster Nielsen. According to a report from the organization, the number of apps on the average smartphone increased from 32...

May 17th 2012 at 12:00pm 0 Comments