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Yes, we know Android is holding steady at about 52 percent of US smartphone market share. What's interesting is just who's driving growth as a whole. According to Nielsen, 58 percent of American teens between 13 and 17 now have a smartphone -- that's a big jump from 36 percent a year earlier and a...

2 years ago 0 Comments
September 10, 2012 at 5:28PM
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While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybri...

2 years ago 0 Comments
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If it feels like you not only have more apps on your iPhone, but that you're spending more time in those apps, then you should congratulate yourself on being as savvy as pollster Nielsen. According to a report from the organization, the number of apps on the average smartphone increased from 32...

2 years ago 0 Comments
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A recent report from Nielsen shows that folks in the US and UK enjoy using their mobile devices while watching TV, while those in Germany and Italy prefer to do one thing at a time says a report in CNET. Up to 88 percent of US tablet owners and 86 percent of US smartphone owners use their d...

2 years ago 0 Comments
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A new report from Nielsen suggests the US is quickly becoming a smartphone nation. As of February 2012, almost half of all mobile subscribers (49.7 percent) own a smartphone. This is up from 36 percent recorded this time last year. People are buying new smartphones at an amazing clip with mor...

3 years ago 0 Comments
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For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored into the pricing and sales of television ads, and vice versa. That is ...

3 years ago 0 Comments
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With all the lines here in the US and overseas, we knew the iPhone 4S was going to be a tremendous hit. Now, a Nielsen survey from December gives us some numbers to support this observation. According to the survey, 44.5 percent of smartphone buyers bought an iPhone in December. This number is ...

3 years ago 0 Comments
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Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who've purchased a smartphone within the previous three months, indicate a huge spike -- from 25 percent in October to 45 percent in December -- in iPhone purchase...

3 years ago 0 Comments
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If you're a TiVo user it might shock you to learn that the vast majority of TV today is still consumed live in the US. TiVo's latest study shows that its users who have broadband connected DVRs only watch live TV 27% of the time. This just reaffirms what is obvious to some, that if people have an e...

3 years ago 0 Comments
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If the latest survey data from Nielsen is anything to go by, Santa Claus is going to be loaded down with Apple products this year. Nearly half of kids aged 6-12 said they want an iPad this year, while nearly a quarter of kids aged 13 or over said the same thing. Nielsen surveyed a "general po...

3 years ago 0 Comments