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While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybri...

2 years ago 0 Comments
July 22, 2012 at 1:40PM
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For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored into the pricing and sales of television ads, and vice versa. That is ...

2 years ago 0 Comments
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Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who've purchased a smartphone within the previous three months, indicate a huge spike -- from 25 percent in October to 45 percent in December -- in iPhone purchase...

3 years ago 0 Comments
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If you're a TiVo user it might shock you to learn that the vast majority of TV today is still consumed live in the US. TiVo's latest study shows that its users who have broadband connected DVRs only watch live TV 27% of the time. This just reaffirms what is obvious to some, that if people have an e...

3 years ago 0 Comments
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In a recent report from Nielsen, Google snagged 40 percent of the smartphone market, while Apple captured approximately 28 percent -- up just barely .01 percentage point from last year. This report coincides with findings filed earlier this week by ComScore, citing Google with 41.8 percent market...

3 years ago 0 Comments