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Nielsen VideoScan High-Def market share for week ending September 14th, 2008
Blu-ray sales were back down again this week to 8 percent, on the Nielsen VideoScan charts courtesy of Home Media Magazine. The past few months have made it harder and harder for us to find new things to talk about as the trend is so solid we can almost predict the results weeks before they are official. The good news for Blu-ray is that even when it is down, while DVD stays flat, the more popular titles like The Forbidden Kingdom still garner 11 percent of the market for Blu. For those who don't think Blu-ray has a demographic, you might finally start believing this week as Baby Mama (barely) outsold Forbidden Kingdom on DVD, at the same time it hardly managed fourth place on the Blu-ray charts only stealing 2.5 percent away from DVD. Next week should be a little better, but not much, as Speed Racer, 88 Minutes, and the duo from Weinstein should help out a bit.
Nielsen VideoScan High-Def market share for week ending September 7th, 2008
After slacking and missing last week's Nielsen VideoScan chart, courtesy of Home Media Magazine, we're back for more -- believe us, you didn't miss much. For the second week in a row sales are up, so much in fact that we haven't seen revenues this high for Blu-ray since Jumper was released in June. While last week's increase was due to The Nightmare Before Christmas, this week the Blu-ray release of Transformers easily killed the competition. This one title easily accounts for DVD revenues going down, while Blu-ray's going up. So while this isn't really an indication future success, this holiday season will be when the big Hollywood DVD and Blu-ray titles are all released day-and-date with each other. We expect about the same results that week -- although not at this degree -- as there are some more great catalog catchup titles for Blu-ray that have been available on DVD for ages .
Nielsen VideoScan High-Def market share for week ending August 24th, 2008
As expected, not much going on this week as everyone in the home media business is waiting on the holiday season to release the hounds. Sure, both DVD and Blu-ray volumes are up this week, but both are still relatively low because Street Kings -- and other titles this week -- just weren't that interesting to consumers. The number one titles on Blu-ray this week was easily Street Kings, out selling any other titles two to one, but overall that title wasn't very popular with Blu-ray as less than ten percent of those who bought a disc containing the movie last week bought it on Blu. And who says parents don't buy their kids Blu-ray discs, as the latest Hannah Montana movie takes fourth overall on the Blu-ray charts -- but at the same time only managing to steal four percent away from DVD. Looking forward once again shows much of the same for next week, as we continue to wait for all the studios to ramp up for the holiday season.
Nielsen VideoScan High-Def market share for week ending August 17th, 2008
Deja vu this week, as once again Blu-ray sales are down. Sure, it's only another ten percent, but we realized how big of a deal this was when we went back through every Nielsen VideoScan post, courtesy of Home Media Magazine, and couldn't find another week with revenues that low -- that data has only been reported since April. While last week there was some debate as to weather Blu-ray was slacking, or the fact that it was simply a weak slew of releases to blame, but this week there is no doubt, as DVD took a bigger hit than Blu-ray. We expect much of the same for the foreseeable future though, as we are right in the middle of TV series release season and it'll be at least a few weeks before the studios start to release all of the titles that should sell well this holiday season.
Nielsen VideoScan High-Def market share for week ending August 10th, 2008
We had a feeling that August was going to be a rough month for Blu-ray, but we had no idea the Nielsen VideoScan numbers courtesy of Home Media Magazine would be this bad. If you think that being down 26.88 percent over last week is bad, have a look at the revenue, at only 6.89 million we had to go back over three months to fine Blu revenues that low. The obvious reason is that the releases have been weak, but DVD didn't do as badly because of Nim's Island. In a movie you'd expect to see from Disney, Fox's kid title was easily the number one DVD, beating the two week old comedy in second by two to one. Meanwhile, the very same title only mustered 2 percent of DVDs sales and couldn't even sell half as many copies as a much older Batman Begins on Blu-ray. Although we doubt next week will be as bad as this one, we don't expect things to get much better until the fourth quarter, which is when the studios finally start to let some of their big titles out.
Nielsen VideoScan High-Def market share for week ending August 3rd, 2008
Both DVD and Blu-ray are up on this week's Nielsen VideoScan charts courtesy of our friends at Home Media Magazine. The interesting thing this week is that Blu-ray managed a 10 percent share against the top 20 DVDs, but the two biggest titles on both formats Blu-ray didn't fair as well. The comedy Harold & Kumar was number one on the DVD charts, but the HD version only managed to steal about 7 percent away from DVD. Meanwhile the latest Stargate, was easily the number one title on Blu-ray -- and was barely surpassed on DVD -- but the HD version still didn't manage 10% of the market. This of course means that a few catalog titles made up the difference for 'ol Blu, and most of that money went to Paramount. In fact four Paramount catalog titles made the Blu-ray top 20, including Top Gun which was at number six and our personal favorite, The Hunt for Red October at nine. No way can either format see another increase next week though, as the slate of titles was anything but impressive. But if you look much further in the future into October and beyond, we really can't wait to see how Blu-ray sells through this holiday season when the true market indicators are exposed.
Nielsen VideoScan High-Def market share for week ending July 27th, 2008
Unexpectedly, 21 was able to move the needle upwards this week for both DVD and Blu-ray on the Nielsen VideoScan charts courtesy of Home Media Magazine. While 21 helped both formats, it helped DVD more, as the Blu-ray edition only managed to take 7.71 percent away from DVD. It still didn't have any problems taking the number one spot on both charts though, but while the DVD version outsold Step Up 2: The Streets by almost four to one, the Blu-ray version couldn't even mange two to one over the much older Batman Begins. This helps explain how Blu-ray managed nine percent this week, as that one title alone managed 26 percent of the title's share. The bigger shocker -- to at least Universal -- has to be how poorly the Mummy franchise did on both formats. Unlike other Summer theater blockbusters that helped propel the previous movies from the franchise up the home media charts, none of the Mummy movies made the DVD top 20 and even their debut on Blu-ray didn't compare to other franchise catalog titles like Batman. Next week should be something to see though, as Blu-ray released 24 new titles that week, including a few titles we expect to hit home with the Blu-ray demographic like Stargate: Continuum and Doomsday.
Nielsen VideoScan High-Def market share for week ending July 20th, 2008
Not a big surprise that overall sales are down this week, on the Nielsen VideoScan charts courtesy of Home Media Magazine, as only one new release made the Blu-ray top ten. If we've learned anything from covering this each week, it is that a hot title makes all the difference in the world. So when Step Up 2: The Streets is the highest ranked new release, it isn't going to be a good week. This is especially true with a title like this, which doesn't really fit what we'd call the typical Blu-ray demographic -- in fact, while most Blu-ray new releases get about 10 percent of the total title share, Step Up only got 2.7 percent. Next week is sure to be better though, as the Mummy franchise should help move the needle, but even if it doesn't, 21 should be able to pick up where it left off. Interestingly, only 4 of the top 20 DVDs were not also available on Blu-ray this week, which is an all time low, while at the same week the overall Blu-ray share is down to 8 percent from 12. So we'll be keeping an eye on this in the coming weeks, and see if it can help Blu break off a 15 percent share.
Nielsen VideoScan High-Def market share for week ending July 13th, 2008
Wow, are we bad at making predictions of what the Nielsen VideoScan charts -- courtesy of Home Media Magazine -- are going to do. We thought we were going to see another ho-hum week like the last few, and then Batman went and made us fall out of our chair by single handily giving Blu-ray the best week it's ever had in the four months we've been tracking the market share. Another first this week is something that Hollywood expects to see more often -- but is too early to call a trend -- is the fact that while DVD sales are down for the week, Blu-ray is up. Now we realize right up front that a big part of the reason for this is because Batman Begins has been out on DVD for, forever, and was just released for Blu-ray this week. But you can take a look at Batman: Gotham Knight and see that head to head, the new release netted the same result as the overall share at 12 percent. This can only be a good sign for Blu-ray in regards to the future of packaged media, but again we'll remind everyone that 7 of the top 20 titles on DVD are not available on Blu-ray. Looking forward, most of the new releases should be available on Blu in the coming months, so we'd be very surprised if Blu-ray couldn't keep up this pace going into the holiday season where it really looks like it'll have the opportunity to take off.
Nielsen VideoScan High-Def market share for week ending July 7th, 2008
Both packaged media formats are down a bit this week according to the Nielsen VideoScan charts courtesy of Home Media Magazine, but we're not sure how Blu-ray managed to hang on to 7% of the market this week. The reason we are surprised, is because for the first time in a long time, almost half of the movies on the DVD top 20 chart aren't available on Blu-ray. This is thanks to just about every studio, as the chart is just full of everything from re-released animated Disney movies to TV shows from every network. The lack of TV shows being released on Blu-ray really has us scratching our head, the only thing we can think of is that the high prices are keeping the sales of the few Blu-ray TV shows down. Probably a more telling stat this week is the fact that the top two titles on both charts managed to garner a 10% share on Blu. So it seems the movie lovers eager enough to go Blu, are the same ones who buy hot titles the first week they are out. Then, after the titles has been on the shelves for a while longer, the less enthusiastic DVD fans show up at the store to pick it up. Again we expect much of the same next week, as the titles really don't start to roll out for a few more weeks and one trend we are most definitely starting to see, is that on weeks with hot new releases, Blu-ray manages a much better share -- we can't see how that is bad news for any HD movie fan.
Nielsen VideoScan High-Def market share for week ending June 29th, 2008
As expected, the Nielsen VideoScan charts are delayed this week because our friends over at Home Media Magazine were enjoying the holiday. Although we understand wanting to take it easy on the 4th of July, we do really wish HMM would've included the top twenty Blu-ray chart this week, as this makes two weeks in a row we've been without. The other chart that is missing again this week is the top twenty market share, so there's no way to know how well the number one and two DVDs did on Blu-ray. Although both DVD and Blu-ray experienced modest gains this week over last's, the share stayed pretty much the same (up 1%). Although this might not seem like much, it 's better than you think when you consider that three out of five of the top twenty DVDs weren't available on Blu-ray thanks to Universal and Fox. Universal will be on board soon enough, and we're not sure what the deal is with Fox, 'cause we don't know if the animated feature Futurama: The Beast with the a Billion Backs is even available in HD. Next week looks to be worst than this one though, as the releases aren't that exciting, but who knows we've been wrong before.
Nielsen VideoScan High-Def market share for week ending June 22nd, 2008
This week's Nielsen VideoScan numbers are pretty late. This was mostly because last week's Home Media Magazine was delayed because of the Home Media Expo, which completly threw us off. The other thing that threw us off this week was the fact that this week's edtition of HMM didn't inlcude a top 20 Blu-ray title chart. This really only leaves us the market share to discuss which is understandably down. The fact that both DVD and Blu-ray sales were down that week is no surprise since there just weren't that many new releases and the ones that were released weren't anything to call home about. We expect next this week's numbers to be delayed as well because of the 4th of July. When the charts do finally come out there should be more to talk about though, as we will be interested to see how well 10,000 BC does against DVD, as well as The Spiderwick Chronicles. Luckily the month of June is behind us and July looks to be a fun ride, so we can't wait to see if Blu-ray manages to pick up any speed before the holiday season in the coming months.
Nielsen VideoScan High-Def market share for week ending June 15th, 2008
There are mixed results for Blu on this week's Nielsen VideoScan charts, courtesy of Home Media Magazine, because while revenues are up 27% over last week, when compared to DVD, Blu lost two percent. The big difference this week is The Bucket List which was easily number one on the DVD charts, but the Blu version didn't even managed one third the sales as the number one title, Jumper. The other explanation for the drop in share is while last week there were only five DVDs on the top twenty that didn't make it to Blu, this week there is seven thanks to HBO and Sony not bringing a couple new TV shows to Blu. Getting back to Jumper, it killed the rest of the Blu releases this week, forcing everyone else way down -- but somehow we doubt it'll have any legs. Next week both DVD and Blu-ray should be way down thanks to the weakest releases in some time, and we expect to see Blu-ray back to five or six percent.
Nielsen VideoScan High-Def market share for week ending June 1st, 2008
Boy did we not see this one coming, as not only did Blu-ray make us look like an idiot when we predicted last week that "there is no way Blu-ray can sustain these numbers with only Rambo," but Blu set a personal best at 10 percent of the market on this week's Nielsen VideoScan charts courtesy of Home Media Magazine. Rambo really lead the way for Blu taking 12 percent of the titles sales from DVD, this is twice the share that the Blu version of National Treasure: Book of Secrets was able to muster last week. At the same time Rambo outsold Book of Secrets easily on Blu, while Rambo wasn't able to take the number one spot on the DVD charts. Next week is a big week for Blu-ray as there was a record number of releases, including many catalog titles that we expect to sell well, in addition there are a few new-er releases, that should help out. We're not sure if Blu-ray will take more than 10 percent of the market though, as we expect the trend of half of the top 20 DVDs to continue to not be available on Blu-ray for the foreseeable future.
Nielsen VideoScan High-Def market share for week ending May 25th, 2008
Oh what a difference a new release makes to the Nielsen VideoScan charts courtesy of Home Media Magazine. The National Treasure series helped excel Blu to a 7% share this week, which is the second highest we've seen since HMM started tracking Blu-ray's share compared to DVD. The Nic Cage movies took all three of the top spots on the Blu-ray chart, leaving every other title in the dust by a large margin. But while Book of Secrets may have outsold any other Blu-ray title by almost 4 to 1, it only managed a 6.98% share of the overall title's sales when compared to DVD. Although Blu-ray had a great week this week with a 54.94% increase over last, we still can't help but to harp on the fact that 10 of the top 20 DVD titles aren't available on Blu. The market share per title chart is back this week (after the jump) and it's very obvious that Blu makes up for not having the same new releases by selling catalog titles like V for Vendetta and Twister, with the number one title on both the DVD and the Blu-ray top 20, is the number 20th in regards to Blu-ray market share. As for next week, there is no way Blu-ray can sustain these numbers with only Rambo, but the week after should be really interesting considering how many movies are due to be released on Blu on the same day.
Nielsen VideoScan High-Def market share for week ending May 18th, 2008
Two new releases make it to the top of this week's Nielsen VideoScan chart courtesy of Home Media Magazine. But even though Blu-ray sales were up 21.71% this week over last, it wasn't enough to help Blu-ray obtain more than 5 percent of the top 20 sales. This, like the past few weeks, has mostly been because half of the DVD top 20, still aren't available on Blu-ray. The big titles on DVD that are missing this week, are the first three Indiana Jones movies, which are evidently very popular thanks to the fourth movie hitting theaters. We can't wait to see how -- or if -- the market share changes with Paramount Blu-ray titles coming out in the coming weeks, and finally Universal in July. Of course that still leaves Weinstein exclusively releasing on DVD, but this only accounts for one of the top 20 DVDs this week. For whatever reason HMM didn't have its new market share per title chart in this week's edition, but we sure to hope it's there next week when the biggest day and date title for Blu-ray in some time hits the streets in the way of National Treasure: Book of Secrets.
Nielsen VideoScan High-Def market share for week ending May 11th, 2008
DVD gains lost ground this week, but Blu-ray continues downward thanks to another weak list of releases on this week's Nielsen VideoScan chart courtesy of Home Media Magazine; but the 7.3 percent reduction isn't enough to make Blu-ray lose its 5% of the top 20 market. Speaking of the top 20, there are 9 DVDs on the top 20 that didn't make their way to Blu, and HMM added a new chart to help us compare individual title sales. The new chart shows Blu-ray's share per title and the top one on the list is a Blu-ray exclusive (Over America), and interestingly the rest of the list is filled with catalogue titles, with the highest new release, I Am Legend, at 16.8 percent. This chart will become more interesting in a few weeks when Blu-ray finally gets a hot new release after almost a month of drought. Speaking of looking forward, next week is much of the same, as it was an unofficial catalogue week for Blu. So no doubt things are going to get worse before they get better. Either way, we can't wait to see how the new chart breaks down Blu-ray's share on a hot new release like National Treasure.
Nielsen VideoScan High-Def market share for week ending May 4th, 2008
We said that Home Media Magazine gave up on HD DVD last week, but really there was still one chart left on the Nielsen VideoScan chart. This week even that one is gone and replaced with another consumer index on consumer spending, but this time for DVD. This makes it evident that while Blu-ray sales were down by 23% last week, DVD was only down by 5%. This helps explain why Blu-ray only managed a 5% share as compared to 6% week before. Again, this week 8 out of the top 20 DVD titles are not also available on Blu-ray, including two from long time Blu studios; Fox and Disney. The other big difference that is every evident this week is the movie demographic of each. While DVD fans ran to 27 Dresses and pushed it to number one, the opposite is true on Blu where The Golden Compass outsold the chick flick by almost 3:1. I Am Legend continues to have long legs and still separates itself from the rest of the list even after seven weeks. Looking forward to next week, it doesn't look like Blu will do very well with the biggest titles not being very appealing to Blu's apparent demographic, but things should change once all the studios are on board in the next month or so.
Nielsen VideoScan High-Def market share for week ending April 27th, 2008
Home Media Magazine finally gave up on HD DVD this week once and for all -- well almost -- as the four top ten Nielsen VideoScan HD charts have been reduced to a single top 20 Blu-ray chart, and the since inception was replaced with a consumer spending on Blu-ray index. We have to say we appreciate these changes as the new information is much more interesting. This week is much of the same from last week, as the top title for DVD wasn't available on Blu-ray and although we were right in our prediction that this week wouldn't be very special, we were wrong about The Orphanage, which despite its subtitles, it was the only title released that week that hit the top ten, and only the second to make the top twenty. Speaking of top twenty, Blu-ray only managed a 6% share against DVD, but only half of the DVD top twenty is available on Blu-ray. Of course this should change by the end of July, now that both Paramount and Universal have announced Blu-ray titles. But until then, next week should be a little better for Blu with some help from The Golden Compass and 27 Dresses, but not much.
Nielsen VideoScan High-Def market share for week ending April 20th, 2008
What a difference a few new releases make for Blu-ray on the Nielsen VideoScan numbers, courtesy of Home Media Magazine as for the first time Blu is able to reduce Red to less than 10 percent of the market. The two big winners this week were AVP: Requiem and the Academy Award winning Juno. Both of these titles easily out sold the old favorite by a considerable margin. Normally we like to compare Blu-ray's performance to DVD and try to figure out why Blu only garnered 6 percent of the top 20 market, but shortly after we grabbed these charts from the digital copy of Home Media Magazine, it was removed and hasn't been reposted since -- warning dead read link. So we'll skip right to looking forward to next week, which doesn't look good but doesn't look bad either. It's hard to say how well the NatGeo global warming flick will do, and although we're sure someone enjoyed it, we doubt a movie with subtitles will be able to make it to the top of the charts.
