Post Thumbnail

As reported by Mashable, Apple today changed the color of the Apple logo at its flagship Sydney store from white to red as part of the company's World Aids Day campaign. Due to its timezone, the Sydney store is the first store to modify its logo with similar changes expected at stores in Japan, Eu...

7 months ago 0 Comments
November 30, 2014 at 5:00PM
Post Thumbnail

Apple has teamed with select app developers on a fundraising initiative for (RED) and World AIDS day (Dec 1st). For the next two weeks there will be a dedicated a section of the App Store where 25 partnering apps will be available with new or exclusive content. Titles taking part include high-prof...

7 months ago 0 Comments
Post Thumbnail

Bono's (Product) RED initiative is the sort of program that's easy to support. RED sells specially-branded products and donates a portion of the profits to the fight against AIDS. It's a feel-good promotion that Apple has been of since 2006, raising over US$75 million for the initiative. So why ...

1 year ago 0 Comments
Post Thumbnail

Apple has partnered with The Global Fund to release Dance (RED) Save Lives, Vol. 2, a Product (Red) album whose proceeds will go to fighting malaria, tuberculosis and AIDS. The album features some of the most popular artists of today including Katy Perry, Coldplay, Madonna, Robin Thicke and Icona Po...

1 year ago 0 Comments
Post Thumbnail

On November 23, the famed auction house Sotheby's will be holding an auction to benefit Bono's Project (RED) charity. While Sotheby's holds notable auctions quite regularly, the Project (RED) charity is unique insofar as all of the products up for grabs have been curated by two of today's most dis...

1 year ago 0 Comments
Post Thumbnail

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Fl...

1 year ago 0 Comments
Post Thumbnail

Today, iPhone 5 users have another way to keep their phone charged up for those times when the battery is getting sucked dry. Mophie, which previously brought us the Juice Pack Helium and Juice Pack Air for iPhone 5, today announced the Juice Pack Plus (US$119.95). The case comes in hues of black...

2 years ago 0 Comments
Post Thumbnail

Starbucks is partnering with (Red) and offering an eGift basket that'll help those living with HIV/AIDS. Each basket includes a $15 gift certificate for Starbucks and a $15 gift certificate to iTunes. For every eGift basket sold, Starbucks and iTunes will contribute 5 percent of the purchase pr...

2 years ago 0 Comments
Post Thumbnail

Apple sneaked a new product into the online Apple Store, and while it's nothing big and exciting like a new Mac Pro, it might be something that TUAW readers who support the (PRODUCT) RED project could get into. The new product is a (PRODUCT) RED iPhone bumper (US$29.99), just perfect for your i...

2 years ago 0 Comments
Post Thumbnail

According to ifoAppleStore.com, Apple will be spotlighting (PRODUCT) RED items in its stores on December 1 to mark World AIDS Day. A percentage of proceeds from the (PRODUCT) RED line, which Apple launched in 2006, is donated to the Global Fund to fight AIDS in Africa. Sources indicate that A...

3 years ago 0 Comments
Post Thumbnail

It's not like (PRODUCT) RED versions of Windows Vista haven't been shipping on associated systems for months now, but for those who'd prefer to keep the rig they have and just get a colorful / charitable upgrade to Microsoft's latest OS, this is for you. Listed on the official (PRODUCT) RED website ...

6 years ago 0 Comments
Post Thumbnail

Dell is set to expand upon its Art House series of Studio laptops with three new special edition designs for (PRODUCT) RED. That's right: now you can have an arty Dell and do some good at the same time, with the choice of three different artists: Joseph Amedokpo, Siobhan Gunning and Bruce Mau. The...

6 years ago 0 Comments
Post Thumbnail

Late last night, several rumor websites, including CrunchGear, reported that they had received copies of "leaked" iPhone advertisements. These ads depict matte black and Product (Red) iPhones. Most of the sites that were sent these images are calling them fakes, including our own Engadget. There ...

7 years ago 0 Comments
Post Thumbnail

Get it while you can. A new coupon is available which cuts the original $1,599 price of Dell's XPS One (PRODUCT) RED to just $1,199. That's $100 less than the entry level XPS One. Now, let's race to see who can void the offer faster 'cause this is one hell of a deal. Instructions after the break. ...

7 years ago 0 Comments
Post Thumbnail

The whole consumer motivation for (PRODUCT) RED is that a donation is made to those in need at no (obvious) additional expense to you. It's The Man who makes the donation, you're just pulling the trigger with the purchase of something presumably wanted anyway. But the (PRODUCT) RED XPS One confuse...

7 years ago 0 Comments