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T-Mobile's Project Dark: $99.99 unlimited on Even More, $79.99 on Even More Plus?
The details of T-Mobile's mysterious Project Dark definitely seem to be congealing around retooled handset billing and a set of new plans, and it looks like TmoNews might have the first word here on the all-important subject of plan pricing. Even More Plus, which would be contract-free and offer new handset FlexPay over four installments, is apparently tracking for a $79.99 all-you-can-eat package, $69.99 with 1,000 voice minutes, or $49.99 with unlimited voice and no data. Even More meanwhile, which basically amounts to new contract plan branding with traditional hardware subsidies, will come in at $99.99 for unlimited everything (mirroring Sprint's pricing) or $59.99 for unlimited voice alone. It seems strange that the contract pricing is higher than the prepaid, especially since Even More Plus apparently won't offer any hardware subsidies whatsoever, but we're sure we're going to find out how this all shakes out soon enough. Follow the break for another shot of the pricing grids.
Achtung, T-Mobile: if Project Dark is $50 unlimited, you're in trouble
Put yourself in T-Mobile USA's shoes for a moment: rumor has it that the guys who pay the bills aren't happy. History, happenstance, and the realities of electromagnetics have left you with an oddball 3G frequency that literally no other carrier in the world uses (at least, not for HSPA). Larger competitors don't take you as seriously as you'd like, and you don't have smaller ones -- they're all regionals who don't play in the same space you do. So what's your next move?
