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Feeling a little underwhelmed by this week's iPad 2 launch? This promotional video recently unearthed by Conan O'Brien goes some distance in explaining why this might be... and why you're probably not alone. But just in case you did buy into the hype, don't feel bad: it's easy to get suckered by a...

March 4th 2011 at 12:56pm 0 Comments
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Here's an interesting story out of Macworld this week. Doodle Jump, recently featured as the Top Paid App of all time, is going to Hollywood, but not quite in the way you might think. Rather than a Doodle Jump movie, the movies are instead coming to Doodle Jump, as Universal has announced a deal to...

January 28th 2011 at 9:00am 0 Comments
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The crackerjack marketing teams at Unilever Brazil have come up with a promotion for the ages -- they've implanted GPS tracking devices into fifty boxes of the popular Omo laundry soap, and plan to follow buyers all the way to their doorsteps. We're sure it's a harmless promotion -- the chosen get...

August 2nd 2010 at 12:28am 0 Comments
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For all the vitriol we hurl at Wii shovelware and farming-centric Facebook games, we often forget the class of electronic entertainment most deserving of scorn: The Flash promotional game. No, not a game promoting The Flash (honestly, dude could use some love right now) but rather those diminutive,...

May 12th 2010 at 5:00pm 0 Comments
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We kind of like this trend of free Internet-based games made just to promote their big-release cousins. Dragon Age Journeys is the standout so far, but Mafia II is entering the ring with a free point-and-click game called The Story of Frankie Potts, playable right now on the game's website. There's...

May 5th 2010 at 6:00am 0 Comments
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If you're willing to spent 5 grand on an iPad, why not cough up an additional 50 and get one sweet accessory: A Hyundai Equus. For a limited time, Hyundai is cashing in on the iPad frenzy by offering one to every customer who buys a 2011 Equus. Rather than just tossing it on the back seat, the iPad...

April 6th 2010 at 1:00pm 0 Comments
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iPadpalooza is in full swing. If you're like a lot of devs, you're quickly moving through (if not past) your 50 promo code limit per application version. If marketing now is important to you, don't forget that you can gift applications through iTunes. After all is said and done, this will cost yo...

April 2nd 2010 at 1:30pm 0 Comments
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For the first panel of day two here at the 2010 Game Developers Conference's iPhone gaming track, Oliver Miao of Centerscore Studios took the stage to talk about working on Surviving High School for the iPhone as a part of Electronic Arts' Mobile division. As Miao made clear early on, he's an "insi...

March 11th 2010 at 8:00am 0 Comments
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The promotional hype train for Avatar is just getting started, one of the more recent stops was on 60 Minutes for an interview with director James Cameron. Of course one of the segments focused on was the film's potential to push 3D at home and in theaters, with Cameron dropping this interesting li...

November 24th 2009 at 11:56am 0 Comments
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Because television and the internet can't be the only media feeling the touch of the Droid's marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can't get enough of Motorola / Verizon's Android device anyway, can you? A few more pics past th...

October 20th 2009 at 10:32pm 0 Comments
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Because television and the internet can't be the only media feeling the touch of the Droid's marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can't get enough of Motorola / Verizon's Android device anyway, can you? A few more pics past th...

October 20th 2009 at 10:32pm 0 Comments