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While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybri...

2 years ago 0 Comments
July 22, 2012 at 1:40PM
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For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored into the pricing and sales of television ads, and vice versa. That is ...

2 years ago 0 Comments
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In a world where word of mouth and the judgment of the hive mind is worth more than any ad or the ruminations of many professional reviewers, companies will do just about anything to ensure a strong rating on outlets like Amazon. It's clear that dummy accounts simply aren't the way to go, but what ...

3 years ago 0 Comments
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Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who've purchased a smartphone within the previous three months, indicate a huge spike -- from 25 percent in October to 45 percent in December -- in iPhone purchase...

3 years ago 0 Comments
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You're familiar with the Entertainment Software Ratings Board (ESRB), right? They're the lot who help moms and dads ensure that their kiddies only get their grubby mitts on age-appropriate content. Recently, the ESRB's reach extended into the mobile space, but it turns out that Apple and Google aren...

3 years ago 0 Comments
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Details are fairly light at the moment, but the CTIA has put out a press release today announcing that it has partnered with the Entertainment Software Rating Board (or ESRB) on a new rating system for mobile applications. That's the same ESRB that is responsible for the ratings on video games. Unfo...

3 years ago 0 Comments
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Doom may run on just about everything these days, but one place it hasn't been very accessible during the past 17 years -- regardless of the device -- is in Germany. That finally changed this week, however, with both Doom and Doom 2 receiving a USK-16 rating that allows them to be made available ...

3 years ago 0 Comments
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Redbox's website has gone through several facelifts in the last few months, but the most recent (3/23) change is the addition of ratings and review to movies. As seen in the screen above, the placement, style and star ratings are very reminiscent of Netflix's system and may indicate the reasoning b...

3 years ago 0 Comments
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Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the game...

3 years ago 0 Comments
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Ah, the numbers game. It's often quite comical when it comes to MMORPGs and their die-hard fans (or detractors, as the case may be). Aside from Blizzard, very few MMO development houses release real numbers relating to their playerbases, and forum jousters are thus relegated to citing guesstimates ...

4 years ago 0 Comments
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MMO Family is your resource for leveling a gaming-specced family ... From tips on balancing gaming with family life to finding age-appropriate niches for every family member, MMO Family offers you advice on MMO gaming of the family, by the family and for the family. We've talked before about dif...

5 years ago 0 Comments