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Back in March, the NFL reached a deal to make Bose its official audio provider -- nothing special at the time, especially given the league's fondness for technology agreements. However, it now looks like this pact is about to influence the headphones you see on camera. The NFL has confirmed to Rec

2 months ago 0 Comments
October 5, 2014 at 8:07PM
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Bitcoin is about to hit the big leagues in a very literal sense -- it just got its first major sports sponsorship. BitPay has struck a deal with ESPN Events that will rename one post-season NCAA football game as the Bitcoin St. Petersburg Bowl through 2016. When the Bowl next kicks off, on Decem

6 months ago 0 Comments
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Did you catch the selfie that the Red Sox's David Ortiz took with President Barack Obama? That was a great instance of cultural zeitgeist, wasn't it? However, Samsung also has a deal with Ortiz that let it use the shot (taken with a Galaxy Note 3) in a Twitter ad -- and the White House isn't very

8 months ago 0 Comments
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As if managers of MLB teams didn't have enough to look forward to with the upcoming baseball season, many of 'em will be staring at one of these contraptions in the dugout. Today, T-Mobile announced a multi-year partnership with Major League Baseball in which the magenta carrier will provide an on

1 year ago 0 Comments