Microsoft debuts Microsoft Store in apparent attempt to sell stuff
*This isn't true.
[Via ZDnet]
Posts with tag store

We highly doubt Art Lebedev chose the opening day of the 2008 Beijing Olympics on purpose here, but nevertheless, the design studio made famous by its Optimus Maximus keyboard will be opening up shop in the Big Apple on August 8th, 2008. At first, the store will actually be held within RCS Computer Experience at 575 Madison Ave. and E. 56th Street (on the second floor, just opposite the escalator), but if sales start pouring in, we reckon it could land its own place in due time. It is noted that this location will devote almost all of its shelf space to Optimus Maximus keyboards, but a few other electronics gizmos should be available as well. So, who's camping out for the opening?
We don't pay too close attention to how frequently the O2 online store goes down; hell, we only pay attention to the Apple store's ups and downs because every time Apple takes it offline we get about a hundred tips letting us know. But tonight the store-down moment goes to O2, which supposedly pretty much has the lock on the iPhone (pun not intended) in the UK. Check back here shortly, we'll have all the live coverage you could possibly need (and then some).
We know the pencil pushers, er, Excel gurus out there are already crunching numbers, mapping out routes, calculating the opportunity risk in ditching work entirely on Friday, and figuring if you'd rather wait for the next iteration, so here's one more asset to help you wrap your mind around an attack plan. AT&T's "Find a Store" feature now boasts a selection that enables users to find retail outlets nearby that will definitively stock iPhones, meaning that your strategy of misguiding your local "friends" to an empty store is likely to backfire. Additionally, an anonymous tipster has noted that current Cingular / AT&T customers who aren't yet eligible for a new contract can still purchase an iPhone, but it sounds like an extension to their current contract will be tacked if this does prove true. Enough chatter -- now, get back to your scheming.Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment. This week marks the second birthday of Switched On, which recently passed the 100-column mark.
If you love the iPod, you may delight in how long it has maintained its superiority over other digital music players. If you hate the iPod, you may bemoan how consumers have overlooked the superiority of other digital music players. But if you're in an Apple Store, you may simply wonder if there are any other digital music players.
Two years ago, the first Switched On column focused on whether the new iPod photo would yield a video-playing heir. That level of attention, though, was nothing compared to the treatment that the the product receives every day in the church of the immaculate gloss. Apple stores present rows of well-maintained iPods fresh from their announcement ready to be enjoyed with a variety of sample songs and connected to earbuds, headphones or speaker systems from Apple and others. Cases and car chargers dangle below colorful signs extolling the breadth of content available at the iTunes store. A knowledgeable, no-pressure staff is usually hovering to answer any questions about the product you might buy while support specialists can address issues with the one you may have bought.
Compare these point-of-purchase penthouses to the plastic cells inside the glass case jails in which many MP3 players often rot away their shelf lives. It's a safe bet that, for a high percentage of those who tried to a digital music player at retail prior to purchase, the iPod was the only such device they were able to experience hands-on even if they were open to alternatives.










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