Latest in Food and drink

Image credit:

Amazon may deliver Chipotle and Five Guys right to your front door

It’s just another step towards world domination.
Swapna Krishna, @skrishna
September 22, 2017
Share
Tweet
Share

Sponsored Links

shutterstock

Amazon's been getting into the food game for a while now. After all, they've introduced Amazon Fresh and drive-through grocery pickup. And oh yeah, they acquired Whole Foods earlier this year. Clearly Amazon is serious about the food business; they've established their presence on the grocery side, but what about the restaurant/takeout side? While they've had the Amazon Restaurants delivery for a while, it hasn't exactly taken off. A new partnership with a company called Olo might help with that.

Olo is a digital platform that allows customers to order and pay for delivery and takeout food online. They focus on large restaurant brands and chains, with over 200 restaurants on their list that have a total of around 40,000 US locations. Their clients include Chipotle, Cold Stone Creamery, Five Guys and Jamba Juice. The value for Amazon here is that this partnership gives them potential access to the many different chain restaurants in Olo's client base.

This agreement will allow Olo to continue handling the menu and ordering side of the equation, while Amazon Restaurants will take care of delivery. The real question is whether Olo's customer base will want to work with Amazon. So far, the Italian chain Buca di Beppo is the only client cited in the press release that will be offering delivery through Amazon Restaurants. It remains to be seen whether this will pay off for Amazon, but it seems like a smart and relatively low-risk move for the online retail giant.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Facebook is shutting down its Pinterest-like experimental app

Facebook is shutting down its Pinterest-like experimental app

View
The Morning After: NASA's Curiosity rover plots a 'road trip' on Mars

The Morning After: NASA's Curiosity rover plots a 'road trip' on Mars

View
Microsoft and Bridgestone launch real-time tire damage system

Microsoft and Bridgestone launch real-time tire damage system

View
New Galaxy Note 20 photos match up with Samsung's previous leak

New Galaxy Note 20 photos match up with Samsung's previous leak

View
New H.266 codec uses half the data to stream 4K video

New H.266 codec uses half the data to stream 4K video

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr