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Fujifilm's Instax Square SQ20 uses video to improve instant photos

The "hybrid instant camera" helps you capture and print the best shot.
Steve Dent, @stevetdent
September 25, 2018
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Fujifilm has unveiled a new Instax Square camera, the SQ20, that uses new tricks to help you capture the ideal moment. Like the original Instax Square SQ10, it shoots square, Instagram-like photos from the digital sensor, then prints out the photo right away, Polaroid style. The SQ20 has a new trick, however. By capturing up to 15 seconds of video, you can cherry pick the best still image. You can also use it to create a faux long exposure by adding motion blur, and another option, "time shift collage," gives you a sequence of up to four photos all on one frame.

The SQ20 actually has a smaller sensor than the SQ10, 1/5th of an inch instead of 1/4th of an inch. Since the lens is the same, that gives you a slightly closer field of view, equivalent to 33.4mm. Should you need to punch in more, there's a new 4X digital zoom.

Otherwise, it's much the same as the last model, marrying a photo printer with a digital camera. That gives you the instant gratification of a Polaroid, while letting you choose only the best images so as not to waste film. The camera will go on sale October 10th, and while Fujifilm hasn't set a firm retail price, it will likely cost about €200, so probably around $200 in the US.

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