Latest in Entertainment

Image credit: Facebook

Facebook rolls out its Watch video service worldwide

It will give international creators an option to YouTube.
Steve Dent, @stevetdent
08.29.18 in AV
288 Shares
Share
Tweet
Share
Save

Sponsored Links

Facebook

Facebook launched Watch last year in the US as a platform for episodic TV content, and now it's going international. The social media company announced that the VOD service will be "available everywhere" as of now, giving creators around the world an alternative to YouTube. "We are supporting publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook and better understand how their content is performing," said Facebook in a statement.

Shows in the US that have taken off include Red Table Talk with Jada Pinkett Smith (2.9 million followers) and beauty industry mogul Huda Kattan's Huda Boss, along with PGA Tour and Major League Baseball sports coverage. Facebook said that up to 50 million people tune in to Watch for at least a minute per month, though you should take its video numbers with a grain of salt. Upcoming shows will feature Cristiano Ronaldo and Catherine Zeta Jones.

Facebook said Watch creators in four new countries (the UK, Ireland, Australia and New Zealand) will be able to profit off their shows via the "Ad Breaks" service. It will roll out to another 21 countries next month, including France, Germany, Spain, Argentina and Thailand. Facebook also lowered the threshold to monetize a channel: You now need just 10,000 followers or to generate more than 30,000 one minute views per month. It needs to be said again, however, that Facebook doesn't have a great reputation for paying publishers and creators well.

Since Watch launched, Facebook has made it more socially inclined by helping users see which shows their friends have liked or shared. It also plans to unveil polls, quizzes and other interactive features for upcoming game shows like Outside Your Bubble later this year.

Facebook said it will spend up to $2 billion on new content for Watch, a drop in the hat compared to Netflix or YouTube, but still a significant sum. It might want to spend some of that on marketing the service, as most Americans have never heard of Watch, let alone used it, as Variety notes.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
288 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Volta Football is exactly what 'FIFA 20' needs

Volta Football is exactly what 'FIFA 20' needs

View
Skullcandy's Crusher ANC block noise while you feel the bass

Skullcandy's Crusher ANC block noise while you feel the bass

View
Zero's 2020 electric motorcycles include one that's loaded for adventures

Zero's 2020 electric motorcycles include one that's loaded for adventures

View
‘Call of Duty’ comes to mobile on October 1st

‘Call of Duty’ comes to mobile on October 1st

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr