Arguably the most notable new product, the iPhone Xr delivers iPhone X style with a price cut and some caveats. It has a lower-resolution 6.1-inch LCD screen and a single rear-facing camera, but otherwise it delivers on the specifications of the Xs series. There's the same A12 bionic chip and Face ID with the front-facing TrueDepth camera as well as a bunch more color options (yellow, coral, white, black and blue).
We got to test the phone out in person and reckon the display (which lands right in the middle, size-wise, of the iPhone Xs and Xs Max) might not reach the dizzying heights of OLED. But it remains a beautiful smartphone display in its own right.
The bigger question is whether you consider the iPhone Xr's $750 a reasonable price for a new iPhone that isn't the company's top flagship. The iPhone Xr is coming later than the other device and will be available to pre-order from October 19th, with the phone arriving a week after, on October 26th.
The quiet end of headphone jacks and iPhones
iPhone owner? Spent a lot on the latest wired headphones? You're going to be annoyed with Apple's latest phones. The company has now killed the last holdouts of the iPhone headphone jack (the iPhone SE and the iPhone 6S) and will not be bundling a lightning-headphone adapter with the iPhone Xs, Xs Max and Xr.
Your software update is nearly here
So maybe you're not upgrading but you want your gosh-darned Memojis and something resembling a digital wellness initiative? Tim Cook announced that iOS 12 will be available to download on September 17th; it is even supposed to improve performance on older devices. On the same day, Apple TV owners will get an update by adding Dolby Atmos audio while the HomePod will be able to make phone calls, search music by lyrics and more. Last but not least are your humble MacBooks: macOS Mojave will make its debut on September 24th.
The Apple Watch has a bigger screen, thinner body and is potentially life-saving
Apple's Watch Series 4 represents the first change in screen size since the smartwatch debuted, with 40mm and 44mm models incoming on Friday, September 21st. They're both packing larger displays (35 percent and 32 percent, respectively) with much less bezel. Because 2018.
But if the bigger size sounds off-putting, at least the device is thinner. There are more customization options for watch faces, and crucially, Apple has managed to bake in an FDA-approved electrocardiogram (ECG). Thanks to a new accelerometer and gyroscope, the wearable can detect when you slip or fall. Prices have bumped up slightly since the Series 3: It will cost $399 (£399) for GPS models and $499 (£499) for the 4G versions. Pre-orders open this Friday, September 14th.