The iPhone 11, which is intended to be the successor to the iPhone XR, features the same display as last year's model. But it offers longer battery life, two new cameras and six entirely new colors. All three phones will feature an entirely new Bionic A13 chip, which means not only will they perform faster than their predecessors, they'll consume less battery.
The tech giant also previewed the Apple Watch Series 5, which has the distinction of being the company's first wearable to feature an "always on" display. The new LTPO Retina display lets users check time and notifications on the device without having to raise their wrist.
The new seventh-generation iPad gets a boost in screen size, at 10.2 inches. Finally, those anticipating Apple Arcade and Apple TV+ got a look at what both will offer, as well as details on pricing. Both services will feature family plans at $5 a month. Arcade will launch on September 19th in over 150 different countries, while Apple TV+ will be available on November 1st.
Both the iPhone 11 Pro and the iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB. Prices will start at $999 for the Pro and $1099 for the Pro Max. The iPhone 11 will start at $699, which is a deal considering that last year's iPhone XR started at $749. You can pre-order the smartphones on September 13th, and it will be available in stores on September 20th. And just a day before the new iPhone 11 hits stores, Apple will release iOS 13. Here's a rundown of all the major announcements made at today's Apple event.
iPhone 11 Pro and Pro Max
- Both the iPhone 11 Pro and Pro Max are successors to last year's XS phones with 5.8-inch and 6.5-inch displays, respectively.
- While the screen sizes are unchanged, the display is brighter than ever -- up to 1,200 nits. It also has a 2 million-to-one contrast ratio, but despite these changes Apple says it's 15 percent more power efficient than the previous model.
- Both smartphones feature stainless steel cases with a new optical PVD coating for a matte texture. Customers will be able to choose between last year's colors and a new midnight green.
- The focus of the new iPhone 11 Pro line is camera power. The phones come with three entirely new cameras. Users can choose between a 12 megapixel, 26mm f/1.8 wide-angle camera and a 12-megapixel, 52mm f/2.0 telephoto lens. There's also an ultra-wide angle 13mm f/2.4 camera that will come in handy for nature photography and shooting action videos.
- The iPhone 11 Pro will dive into AI photography next year with a feature it is calling "Deep Fusion". The feature will snap eight photos before you press the shutter and stitch together a new image "pixel by pixel."
- The iPhone 11 Pro's cameras support a new Night Mode, which appears to work like the Night Sight feature Google introduced to the Pixel smartphones last year. Expect significantly improved images in low light thanks to the new camera software and A13 chip.
- The Pro smartphones will feature an A13 Bionic chip, which is also found in the iPhone 11. The 11 Pro's battery lasts four hours longer than the iPhone XS, and the 11 Pro Max's battery lasts five hours longer than the XS Max.
- You'll get speedier charging with a new 18W USB-C fast charger.
- Here's how the iPhone 11 Pro Max stacks up next to its competitors.