Apple's latest Pride Edition Watch bands include a nod to the company's history

The company used a novel technique to write "Pride" in the cursive style of its iconic "hello" message.


With the start of June a week away, Apple has announced two new Pride-themed Watch bands. The first one is a take on the company’s classic sport loop style. The design features a color gradient that incorporates the iconic rainbow colors seen on a variety of Pride flags with the addition of light blue, pink, white, brown and black. The first three colors symbolize transgender and non-binary individuals, with the latter two representing the Black and Latinx communities.

The band also includes a nod to the company’s history. Apple employed a new weaving process to remove some of the band’s woven textile loops. The technique creates a two-tone effect that the company used to include “Pride” on the outward-facing part of the band. The word is written in a cursive style that’s similar to the one the company used for its signature Macintosh “hello” greeting in 1984.

There’s also a new Pride Edition Nike Sport Loop. It features the original rainbow colors in between black stripes. It also comes with a matching Nike Bounce face. Both bands are available to purchase for $49 starting today from Apple’s website, with retail availability to follow on May 26th. Apple has also released a Pride Threads watch face. It’s available on Apple Watch Series 4 models and above with watchOS 8.6 installed. “This new watch face combines colors to represent the strength and mutual support of the LGBTQ+ movement,” according to Apple. The threads of the watch face move as you turn the wearable’s digital crown, tap on the display or raise your wrist to wake the display.