impossiblefoods

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  • Tyson

    Even Tyson is selling meatless protein alternatives

    by 
    Kris Holt
    Kris Holt
    06.13.2019

    Tyson, one of the biggest food producers in the US, is getting into the alternative protein game, but it hasn't embraced entirely plant-based products just yet. Its chicken nugget alternative contains egg, while the burger patties in the Raised & Rooted lineup are a blend of lean Angus beef and pea protein.

  • Mat Smith, Engadget

    How Impossible Foods cooked up Impossible Burger 2.0

    by 
    Mat Smith
    Mat Smith
    01.09.2019

    Inside White Castle on the Las Vegas Strip I met David Lipman, Impossible Foods's Chief Science Officer, whose father was a butcher. It's a funny quirk for someone who's working to sell a plant-based product to replace ground beef. Impossible Burger 2.0, revealed this week at CES, is a major upgrade, with an improved nutritional profile and crucially, a taste and feel closer to the beef burgers that you and I eat.

  • Nicole Lee / Engadget

    Meat-free 'Impossible Burger 2.0' tastes even closer to the real deal

    by 
    Nicole Lee
    Nicole Lee
    01.07.2019

    The Impossible Burger has been making headlines for a couple of years now as a plant-based substitute to burgers that promises to look, taste and even "bleed" like the real deal. Today at CES, Impossible Foods is ready to unveil what is essentially Impossible Burger 2.0. According to the company, the new burger has no gluten and tastes closer to real meat than ever before.

  • Engadget

    Meat-free 'Beyond Burger' hits UK restaurants and supermarkets

    by 
    Saqib Shah
    Saqib Shah
    11.12.2018

    The Beyond Burger -- a meatless alternative that oozes beetroot-red "blood" -- has overcome supply shortages to land on UK supermarket shelves. Leading retailer Tescos is stocking the product at £5.50 for a pack of two and you can also order it at the Honest Burger restaurant chain and All Bar One pubs, according to The Guardian.

  • patty_c via Getty Images

    White Castle serves up plant-based meat with the Impossible Slider

    by 
    Rob LeFebvre
    Rob LeFebvre
    04.12.2018

    Now that the Impossible Burger is easier to find thanks to an increased production capacity, it's likely we'll see it at more fast-food places than ever. That's a good thing for both its parent company as well as those of us who could stand to eat a little less red meat. Popular fast-food joint White Castle is now serving the "Impossible Slider" at 140 different restaurants in New York, New Jersey and Chicago, and claims that it is the largest single restaurant group to serve the Impossible Burger.

  • Engadget/Kris Naudus

    FDA hasn't confirmed if meatless Impossible Burger is okay to eat

    by 
    David Lumb
    David Lumb
    08.08.2017

    The meatless Impossible Burger has been hard to track down since it debuted last August. Its parent company Impossible Foods promised that a massive new factory would put the faux beef patties in 1,000 restaurants by the end of the year, but that rollout might get hampered by the FDA. The agency isn't sure about what's in the meat substitute: It turns out the ingredient that makes the Impossible Burger look, taste and (er) bleed like beef hasn't been consumed by humans before, and could be an allergen that potentially provokes allergic reactions.

  • Engadget/Kris Naudus

    Bloody, meatless Impossible Burger will soon be easier to find

    by 
    Billy Steele
    Billy Steele
    03.23.2017

    The so-called Impossible Burger debuted last year, but it's still pretty difficult to get you hands on one. Although it looks, smells and even bleeds like the real thing, the burger's patty contains no beef, but rather "meat" that's made from plant proteins. Unfortunately, you can only get one at 10 restaurants in the US -- and that's after more were added this week. Impossible Foods, the company that makes the lab-developed beef substitute, is in the middle of a big expansion that should make the burger more accessible.

  • The Impossible Burger is a lab-made meatless treat for carnivores

    by 
    Kris Naudus
    Kris Naudus
    08.01.2016

    Every October, two vegetarian friends of mine from Michigan spend a week at my place while they attend New York Comic Con. Because I take my hosting duties very seriously, I always try to find good places for them to eat here in New York. It's not too hard, as you can find vegetarian and vegan restaurants for pretty much every major cuisine here. But one thing that I haven't been able to locate is a good meat substitute. That changed last week when a restaurant here in the city became the first and (so far) only location to offer the Impossible Burger, a lab-developed patty that claims to replicate the taste and texture of real beef using the similar proteins found in plants. I dropped by for lunch to test this assertion -- and to scope it out for my friends, of course.

  • Inhabitat's Week in Green: Solar Impulse's record flight and more!

    by 
    Inhabitat
    Inhabitat
    06.26.2016

    This week the Solar Impulse made history by becoming the first sun-powered airplane to cross the Atlantic Ocean. Meanwhile, a team of Swiss students built an all-electric race car that smashed an acceleration record by going from 0-60 mph in 1.5 seconds flat. Sweden rolled out one of the world's first electric highways, while two ex-Google employees are developing self-driving big rigs that slash emissions. And we showcased the Super 73 -- a bike/motorcycle hybrid that'll add some serious kick to your morning commute.

  • Google reportedly tried to buy a veggie burger company

    by 
    Jon Fingas
    Jon Fingas
    07.27.2015

    Google has explored at least a few fields that have precious little to do with internet searches, but sources for The Information claim that it nearly went in a very unusual direction: the fast food business. The folks in Mountain View reportedly tried to buy Impossible Foods, a startup developing plant-based alternatives to meat and cheese, for between $200 million to $300 million. The young firm's crowning achievement so far is a veggie cheeseburger (you're looking at it above) that should taste like the real deal when it arrives later this year. If the rumor is accurate, Google only balked because Impossible wanted a higher sale price.