Apple's new augmented reality exec shows how important the tech is
It's bigger than just animoji or Pokemon Go.
Lego's augmented reality iOS app is ready for adventure
Playgrounds can bring Ninjago and other brick sets to life.
Apple bought real-time video editing startup to boost its AR push
Danish company Spektral erases backgrounds from video, and now Apple owns it.
Shopify offers iOS 12's AR features to its 600,000 stores
The ecommerce platform is taking advantage of Apple's AR Quick Look features.
eBay uses iPhone head tracking to help you shop hands-free
HeadGaze could be crucial to people with limited motor skills.
Magic Leap’s lackluster AR demo proves hardware is still hard
Consumer AR has a lot of hurdles to overcome.
Lego is basically building AR ‘Sims’ for its playsets
The first apps are due out later this year.
Apple’s augmented reality is shared and persistent
ARKit 2.0 unlocks AR multiplayer and ‘permanent’ object placement.
USA Today’s first AR app brings a rocket launch to your table
Or floor. Or any flat surface around you.