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Dealers wanting to sell Ford's first all-electric car must Focus on the environment
You can't just sell the new 2012 Ford Focus Electric, you've got to embrace what it stands for, or at least that's what Dearborn is telling its dealers. Per the company HQ, outfits hoping to offer the electric hatchback on their lots later this year must send sales staff through a special electric vehicle training program. What's more, all dealerships carrying the electric Focus must install a minimum of two EV charging stations on their premises and enroll in Ford's Go Green program. Go Green, which has been optional up to this point, looks to improve the sustainability and efficiency of shops, regardless of age. So far, 76 dealerships in California, New Jersey and New York (the initial launch markets) have stepped up to the plate and will be selling the EV. Ford's hoping to capture the hearts and minds of those with electric personalities who haven't already settled for on the competition from Nissan.
Ford Focus Electric test drive and MyFord Mobile hands-on (video)
This is the production version of Ford's Focus Electric for the US market, and we got the chance to take it for a proper test drive last week. Don't fret, though -- Engadget hasn't suddenly turned into a car site. While we'll be happy to share our driving impressions, we're mostly interested in how Ford interfaces the vehicle with our favorite mobile devices and social networks -- tech that we've covered before, known as MyFord Mobile. Hit the break for the details, including our hands-on video.
DARPA realizes it needs contact lenses, opts for those nice AR tinted ones (video)
DARPA saw the battlefield potential in AR glasses ages ago, when even Sergey Brin was happy to wear regular Ray-Bans. It's now stepped up its investment, giving more cash to one of its research contractors -- a company called Innovega -- to produce prototype contact lenses that could make military wearable HUDs smaller and less conspicuous. Innovega's iOptik lenses don't actually include a display, but rather allow the human eye to focus on an image from a separate accessory that sits right up close to the eyeball. The lenses have different zones that give the wearer multiple areas of focus, so they can see the overlaid augmented reality HUD -- such as a feed from an overhead drone -- but also warlike events going on in the immediate environment. Judging from the video after the break, however, calling them plain 'bifocals' might be taboo.
Keep Google Weird
There's a sign that hangs in the windows of shops in downtown Santa Cruz, California. "Keep Santa Cruz Weird." It's not unique to that town, of course -- the best known implementation of the slogan is the one seen all over Austin, Texas. Localized versions have also been spotted on t-shirts and bumper stickers in places like Portland and Boulder -- any area where the undercurrent of independent thinking does daily battle with the threat of homogenized commerce. The Santa Cruz example sticks in my mind in particular, of course, due to the five years I spent in that town, whose weirdness never fully recovered from the '89 earthquake, a natural disaster that both wreaked havoc on the landscape and caused a shift in the local zeitgeist, opening crumbled and abandoned storefronts up for Starbucks and Taco Bells -- chain stores devoid of the character that makes the town so unique. So weird.There are, naturally, growing pains with any company -- particularly one that has had so meteoric a rise as Google has experienced over the past decade and a half. Evil claims aside for the moment, the transformation from a dorm-based project to an international corporation nearly always risks the loss of the character and principles on which the project was initially founded. After taking the helm as CEO last April, co-founder Larry Page stressed the need for focusing the company's countless product lines, announcing during an earnings call that, "We've [...] done substantial internal work simplifying and streamlining our product lines."It's easy to appreciate the sentiment. As Google grows at a tremendous rate, it risks losing focus, following in the footsteps of companies like Yahoo, which never did all that great a job subscribing to its own "Peanut Butter Manifesto," by pruning away its ever-growing list of redundancy. Surely no one can fault Google for opting to pump more resources into successful properties like Android -- brands with large user bases that require, arguably, even more attention than the company has been able to allot thus far.
Lytro pre-orders start shipping, infinite focusing now within reach
Those of you that scurried to get an early spot in the pre-order cue for Lytro's upcoming camera, ought to carefully skim your inboxes for an email confirming shipment of your infinite focusing shooter. Per a ton of tips from you, in addition to a post from the company's official blog, early orders of the unconventionally shaped camera that allows you to refocus after the fact are now en route to abodes stateside. When we played with it at its launch event, we came away impressed, yet ultimately longed for the underlying technology to be licensed to others -- something the company maintains it's actively exploring. No matter, with a unit in hand, look for our full review in the coming days.[Thanks to everyone who sent this in]
Lytro video camera 'a possibility', would need more processing muscle
While we impatiently await a Lytro to call our own -- or at least rigorously review -- it looks like the light field technology could be used for video. Ren Ng, CEO of Lytro and the man behind the camera's focus-dodging optical wizardry, mentioned that the main barrier between the curious camera lens and video recording is the amount of processing power required to manipulate all that fully-lit input. He also mentioned that Lytro is continuing to develop the wireless connectivity within the device, something that wasn't fully baked during our hands-on. If it's a processing power issue, those incoming quad-core smartphones might be able to help squeeze some video out of that f/2.0 lens...
Lensbaby Edge 80 Optic brings a slice of tilt-shift to your life (sample photos)
C'mon, admit it -- if you won one of many lotteries, you'd be purchasing a legitimate tilt-shift lens right after picking up a new Ferrari and buying a chocolate factory. Given that said scenario is highly unlikely to pan out, Lensbaby is stepping in to make the letdown a bit easier to stomach. The Edge 80 Optic is the latest in the outfit's growing Optic Swap system, which is compatible with the Composer Pro, Composer, Muse, Scout and Control Freak, and it's capable of transforming those bodies into "a tilt lens that delivers a slice of sharp focus through an image that falls off to a soft blur." There's a 12-blade adjustable aperture (f/2.8 through f/22), and when not shifted, it's fully capable of taking flat (read: standard) photographs. As the name implies, there's an 80mm focal length, but macro lovers should be aware that you'll need at least 17-inches to focus on your subject(s).We've been toying with one on our D3S over the past few days, and it certainly does what it says; moreover, it's far easier to justify at just $300. (For those unaware, dedicated T-S lenses can easily top $1,500.) And if you're already invested in the Optic Swap system, it makes even more sense. Granted, it takes some work to compose a shot. You'll need to rely on manual mode, and you'll need to tweak your ISO to match your desired aperture and available light. Leaving the ISO too high while using f/2.8 in broad daylight will result in white captures, while not boosting the ISO enough after dark will leave your shot murdered out. Once you've got your settings right, though, the lens couldn't be easier to operate, and the shift + lock mechanism is as smooth as butter. We threw together a gallery of our favorites taken recently in Hawaii and French Polynesia, so dive in below to see if this piece of kit is deserving of your attention.
SWTOR: So you want to play a Jedi Knight
If it's true that gamers would rather play Luke Skywalker than Uncle Owen, then the Jedi Knight is the class to put that claim to the test in Star Wars: The Old Republic. The Knight is the Republic side's melee specialist and classic tank-mage, who supplements her melee attacks with taunts, buffs, and Force powers. She operates on the front lines of the war against the Sith, protecting her allies and representing the Jedi Order across the galaxy. Also, lightsabers. Two of them.
Hi-Rez releases new Tribes: Ascend gameplay trailer [Updated]
Tribes: Ascend's closed beta period is moving right along, and Hi-Rez Studios has just released a new teaser trailer designed to offer franchise newbs a primer on what to expect when strapping on a jetpack and picking up a spinfuser for the first time. The new clip is called Focus, and it's composed entirely of gameplay footage, although some of it has been slowed down, stopped, or similarly stylized in order to afford us a better view of what's going on. Tribes' gameplay is fast, you see, really fast, and if you blink, you're liable to miss mid-air flag passes, aerial kills, and long-range trajectory shots that have to be seen to be believed. [Update]: Ascend is also gearing up to make its eSports debut courtesy of the North American Star League (NASL). The game is the "first FPS to be selected for inclusion by the NASL and will be featured as a promotional title throughout its third season," according to the Hi-Rez website. Hit the links below for more info, and don't forget the action trailer after the cut. Shazbot!
Samsung Focus S review
The deluge of Mango devices isn't over yet. Hot on the heels of the Lumia 800, the Titan, Radar and the wallet-friendly Focus Flash comes the Samsung Focus S. There's not a whole lot of mystery to Sammy's flagship Windows Phone 7.5 handset. It's not terribly different from many of its cousins packing Microsoft's mobile OS and, other than size, there doesn't seem to be anything separating it from its little brother, the Flash. What, then -- aside from a few Galaxy S design touches -- does Focus S offer your high-end smartphone dollar? And are those differentiators enough to make it the clear choice when shopping for WP7 device -- especially when considering the $150 premium AT&T is asking for, over the surprisingly satisfying Flash. Head on past the break to find out. %Gallery-139377%
Is it time to kill mana?
In your heart, you always knew we were coming here. Mana is one of WoW's biggest sacred cows. Paladins, shaman, druids, mages, warlocks, priests all make use of it, and hunters were once also on the mana teat, as it were. Every healer uses it, and when the monk class is introduced, they'll heal with mana as well. Every ranged caster uses it. It's the resource system the majority of WoW players are most familiar with, a pool that starts at full and empties as you use it. Over the course of its existence, stats like spirit and MP5 have filled it back up during combat, keeping those classes that rely on it supplied. Since it's the lifeblood for all healers, it effectively is the same for all tanks, even though only one tanking class actually tanks with it. Two classes use it to melee DPS, both hybrids, and these two classes effectively ignore the regeneration of the mana pool via talents and class abilities that make mana regeneration a non-issue. Mana is fairly easy to understand. You have it, you use it. There are various systems built in to make regenerating it easier. With the addition of runes and runic power for death knights and holy power for paladins, secondary resource systems (similar to the combo point system of rogues) have also been introduced to the game. Holy p-ower in particular is interesting to this discussion because it is a secondary resource added to a mana class and one that works for healing, tanking and melee DPS. (Everyone has their own opinion of how well it does so.) This leads us to the subject of this post. Do we need mana at all? As my intrepid coworker Michael Gray pointed out to me when discussing this article, mana serves many uses. It's not just that it's a resource for healing and DPSing, but the finite nature of the mana system serves to limit encounters in both PvP and PvE. Doing away with mana could have as many negative effects as positive ones.
Lomography LomoKino Super 35 Movie Maker hands-on (video)
"Unique and precious pieces of movie art." That's what Lomography is promising to deliver with the LomoKino Super 35 Movie Maker -- the company's very first movie camera. Announced earlier this month, the LomoKino is hardly a technological game changer. In fact, it's anything but. Much like every other camera to come off of Lomography's assembly line, the Movie Maker is entirely analog. Users must spool their own 35mm film and manually operate the device's crank to capture images at a frame rate of three to five frames per second, with a shutter speed of 1/100 second. From there, you can either send the film off to get developed and digitally formatted, or cut it yourself and scan it into your movie editing software of choice. You won't find any sound, many frills, or, for that matter, a ton of convenience, but that's also the idea -- to return filmmakers to the roots of early silent cinema, with a pared down device that reignites some of the photographic mystery lost with the dawn of the digital age. For those too young to remember the analog era, just think of it as a physical manifestation of Instagram, minus the "insta" part. And the results can be pretty stunning, as many in the Lomography community have already demonstrated with collections of hauntingly silent, washed out shorts. With our curiosity piqued, we decided to stop by Lomography's boutique in Paris to learn more about the LomoKino. Check out our hands-on gallery below, and click past the break for our initial impressions. %Gallery-139288%
MyFord Touch 2013 update hands-on
In short doses we've been reasonably impressed with MyFord Touch, the Blue Oval's attempt at bringing the car dashboard into the 21st century. For someone used to touchscreens and virtual controls it's intuitive enough -- but many others have been having issues. Less tech-savvy drivers have been left confused, while a series of technical glitches haven't exactly helped matters. Good thing there's an update coming, but you won't have to wait until the 2013 model year to read our impressions. They're right here after the break.%Gallery-139109%
Samsung Focus S, Focus Flash geared up for a November 6th release
If you've been concentrating on which Windows Phones are coming out this fall, here's two more to add to your meditating mind: the Samsung Focus S and its little brother, the Focus Flash, are heading to AT&T on November 6th, according to AT&T's Facebook page. The Focus S, brandishing its 4.3-inch Super AMOLED Plus display, 1.4GHz single-core CPU, front-facing cam and 8MP shooter, will be up for grabs at $200; the Flash, meanwhile, can be yours for $50 and still offers the same processor with a smaller 3.7-inch Super AMOLED display, front-facing cam and a 5MP rear camera. Get ready, get set... [Thanks, Neil]
Lytro camera hands-on (video)
You knew Lytro was up to something, but with its infinite focus light-field powered camera out of the bag, how does it actually stack up in real life? In a word: novel -- you certainly won't be tossing your regular camera for this shooter, at least not in its current incarnation. Still the concept of shoot now, ask focus questions later is revolutionary, so hop on past the break for our initial impressions. %Gallery-137034%
Lytro introduces world's first light field camera: f/2 lens, $399, ships early 2012
Ready for the world's first consumer light field camera -- you know, the spiffy kind that can infinitely focus? After demoing the tech earlier this year, Lytro's unveiled the world's first shipping product -- a little something it calls the Lytro camera. Within the anodized aluminum frame, the consumer-friendly camera totes an f/2, 8x zoom lens which utilizes an 11-mega-ray light-field to power all that infinite focus magic. It's instant-on and the rubber back-end wields only two physical buttons: one for shutter and the other for power. The company's added the ability to change the focus on-camera, a task accomplished via its touchscreen glass display. It'll ship in two versions: the $399 8GB flavor can hold 350 pictures, and comes in graphite or blue, followed by a $499 16GB model, which sports an electric-red finish and stores up to 750 images. Pre-orders go live at Lytro's website today, and will ship in early 2012 on a first-come first-serve basis. Our hands-on impressions are here, with PR and sample images after the break.%Gallery-137041%%Gallery-137039%%Gallery-137017%
Engadget's smartphone buyer's guide: fall 2011 edition
Shopping for a new smartphone is an exciting and arduous experience. It holds the promise of something better and the fear of a two-year commitment. For gadget enthusiasts, it also involves pouring over specs and reviews, and fretting over what's coming out in the near-term. As we publish this buyer's guide, we face potential upheavals in the mobile space. Samsung's Galaxy S II lineup will arrive at three major US carriers, the next iPhone perpetually looms in the distance, and a new generation of Windows Phone handsets is close upon us. You might ask, "Why would anyone buy a smartphone today, when something better is coming tomorrow?" Friends, that's the blessing and curse of the mobile world -- there's always something better coming. You can't wait forever, though, and if you want to purchase a smartphone today, we're here to make the process easier and help you make an informed decision. While our choices are sometimes contentious, they're backed with experience that you can rely upon. If you're looking to make a quick decision without much effort, you can rest assured that our selections won't steer you wrong. Still, we encourage you to educate yourself before you decide on a smartphone that best fits your needs. Our Primed series is an excellent place to start, where you can learn about dual-core processors and mobile displays. As always, you're encouraged to share your own experience in the comments, and we hope you have fun listing your own favorites, too. Just remember that we have an $80 ceiling for our budget selections. Compared to our previous buyer's guide, Samsung has begun to lose ground, and while Android maintains dominance, it's found some unexpected competition. Curious to see how it played out? Read on, as we round up the best smartphones of the day.
AT&T announces Windows Phone Mango lineup coming this fall, existing devices to be updated
In the first of what we expect to be many announcements related to Windows Phone Mango devices, AT&T stepped up to the plate this morning by unveiling three new "4G" handsets that use the latest version of Microsoft's OS: the HTC Titan, Samsung Focus S and Focus Flash. We already know quite a bit about the Titan, but details on Sammy's selections are slim for now -- images aren't even available for either phone, though it's likely we've seen at least one of them before. In addition, the carrier's also planning to update its entire existing lineup with Windows Phone 7.5. As for the fall lineup, there doesn't seem to be a slacker in the bunch. The Focus S will have a 4.3-inch Super AMOLED Plus display, 1.4GHz CPU and an 8 megapixel rear camera that accompanies a 1.3 megapixel front-facing cam for video chat. Also bearing Mango is the Samsung Focus Flash, considered the lower-end offering by Sammy, which still brandishes a 3.7-inch Super AMOLED screen -- no Plus involved on this one -- as well as a 1.4GHz CPU and 5 megapixel rear shooter and front-facing camera that for now has no specified resolution. Each of the phones are expected to arrive in the fourth quarter, and the existing lineup should be on the receiving end of the update sometime "this fall." This is just the beginning of the impending flood, so we can't wait to see what else is around the corner.
Engadget's back to school guide 2011: smartphones
Welcome to Engadget's Back to School guide! We know that this time of year can be pretty annoying and stressful for everyone, so we're here to help out with the heartbreaking process of gadget buying for the school-aged crowd. Today, we're tapping away on our smartphones -- and you can head to the Back to School hub to see the rest of the product guides as they're added throughout the month. Be sure to keep checking back -- at the end of the month we'll be giving away a ton of the gear featured in our guides -- and hit up the hub page right here! Now more than ever, collegiate studies require a wide variety of devices to help you get that prized "A." The thirst for knowledge you so desperately seek can strike at any time, and you're not always going to have that desktop or laptop nearby to find the answer to a burning question. Perhaps you just need to hurl birds at pigs for a while to blow off your stress. Whatever the case, you'll need something to help you study, store (and edit) all of your important term papers, keep you in touch with classmates or family, and everything in-between. What better way to get all of that than with a smartphone? We've picked nine respectable candidates that can help you through your upcoming semester -- three for each budget level. Oh, and while you're looking, we're giving away $3,000 worth of essential back to school gear to 15 lucky readers, and you can be one of them by simply leaving a comment below! So, which phones are most likely to help you get smart? Head past the break to find out.
Ford bringing SYNC systems to base trim levels, drops from $395 to $295
Ford's been pushing SYNC in its autos since 2007, but you wouldn't have known it had you opted for the base trim level on your ride. Thankfully for those who appreciate the basics, that's a-changing. The automaker is aiming to entice more potential owners by offering the voice-activated infotainment systems across all levels for $295 (down from $395, where optional), starting with its 2012 Edge and Explorer models. To sweeten the deal even further, it'll also become standard on SEL variants for the first time -- before, it was a luxury previously reserved for Limited and Sport. Ford plans to roll out the system across its entire lineup in three years time, bringing the 2013 Ford Taurus, Focus, Escape and Flex into the fold. You know, options for all of you who aren't hip on the all-American, gas-guzzling SUV. Full PR past the break.
