Fujifilm

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  • Engadget

    The best cameras to give as gifts

    by 
    Engadget
    Engadget
    11.23.2018

    Talented creators with an eye for photos can't live by smartphones alone. If you have a special someone who wants to take portraits and action shots or make short 4K films, no gift will be more appreciated than a decent camera. We know these things are expensive, though, so we made a list of six models, including DSLRs, mirrorless cameras and compacts, that you might actually be able to afford.

  • Engadget

    Fujifilm X-T3 review: An X-Series camera that gets video right

    by 
    Steve Dent
    Steve Dent
    10.16.2018

    Fujifilm's X-T3 sure looks a lot like the X-T2, but don't be deceived. Aside from the handsome, compact body, this is a smarter, more capable mirrorless camera in almost every way. It's got a higher-resolution sensor, much improved autofocus and tons more speed. Plus, thanks to the addition of 10-bit recording and other tweaks, it's now the best APS-C camera on the market for video (sorry, Sony A6500). I've been using the camera for the last few weeks in and around Paris, taking both photos and video. Despite the high price and some deep competition, I feel it's worth the cost and then some. The X-T3 isn't perfect -- it's nearly as costly as Sony's A7 III and there's no in-body stabilization (IBS) -- but it's Fujifilm's best camera yet.

  • Steve Dent, Engadget

    The new mirrorless cameras you can buy soon

    by 
    Edgar Alvarez
    Edgar Alvarez
    09.27.2018

    Photokina 2018 has been great for camera fans, particularly those who love mirrorless shooters. At the event in Cologne, Germany, we saw a few new models from big players like Fujifilm and Panasonic -- some medium format, others full frame. Whatever system you prefer, there's no doubt you won't have any shortage of options if you're looking to buy a mirrorless camera in the near future. There already plenty of great ones in stores right now, such as Sony's A7 III, but Photokina brought us more mirrorless cameras to look forward to. Let's take a look at the best of them.

  • Steve Dent, Engadget

    Fujifilm shakes it off with a Taylor Swift-themed instant camera

    by 
    Edgar Alvarez
    Edgar Alvarez
    09.26.2018

    Fujifilm is no stranger to collaborating with people from other industries, particularly when it comes to its instant cameras. A couple of years ago, the company worked with designer Michael Kors on a special, fashionable edition of the Instax Mini 70, and now it's enlisting none other than Taylor Swift to help it sell its retro cameras. Pictured above is the Taylor Swift Edition of Fujifilm's first analog square-format shooter, the SQ6, which was apparently designed by the pop star herself.

  • Steve Dent, Engadget

    A closer look at Fujifilm's GFX 50R and GFX 100 medium format cameras

    by 
    Edgar Alvarez
    Edgar Alvarez
    09.26.2018

    We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's had two major reveals at the show: the GFX 50R and GFX 100. These are medium format mirrorless cameras, powered by system Fujifilm likes to call Super Full Frame, that come with large sensors and a hefty price tag. The GFX 50R, for starters, is essentially a successor to the GFX 50S from 2017, which was $6,500 when it launched. Inside, it's nearly identical to the 50S, sporting a 51.4-megapixel sensor, 100-12,800 ISO range a 400-shot battery capacity and a weather-sealed body.

  • Fujifilm's Square SQ20 is an ideal modern instant camera

    by 
    Edgar Alvarez
    Edgar Alvarez
    09.26.2018

    Over the past few years, Fujifilm has been trying hard to make instant cameras a thing again. And the company has introduced yet another model at Photokina 2018. The Instax Square SQ20 follows the SQ10 from 2017, featuring a similar hybrid instant system that lets you print out Polaroid-style photos while simultaneously giving you access to a small touchscreen. That retro tech combined with digital features is what makes Fujifilm's SQ line appealing to new and old generations alike.

  • Fujifilm

    Fujifilm's rotating lens projector adjusts to your viewing space

    by 
    Jon Fingas
    Jon Fingas
    09.25.2018

    If you need to adjust your projector to get a better picture or beam to a different part of the room, you don't have many choices -- you might only have slight adjustments to the lens itself, and might have to move the entire projector in some cases. And that's assuming you can move it at all. Fujifilm will soon have a solution, though, as it's developing the first projector with a two-axis rotatable lens. The design lets you not only fine-tune the placement, but dramatically change the direction without having to move the whole unit. You could project on the living room wall for movie night and switch to the ceiling when you're resting on the couch, or stuff a projector into a narrow space while maintaining a horizontal aspect ratio.

  • Fujifilm

    Fujifilm's Instax Square SQ20 uses video to improve instant photos

    by 
    Steve Dent
    Steve Dent
    09.25.2018

    Fujifilm has unveiled a new Instax Square camera, the SQ20, that uses new tricks to help you capture the ideal moment. Like the original Instax Square SQ10, it shoots square, Instagram-like photos from the digital sensor, then prints out the photo right away, Polaroid style. The SQ20 has a new trick, however. By capturing up to 15 seconds of video, you can cherry pick the best still image. You can also use it to create a faux long exposure by adding motion blur, and another option, "time shift collage," gives you a sequence of up to four photos all on one frame.

  • Steve Dent/Engadget

    Fujifilm's GFX-50R is a smaller 'budget' medium format camera

    by 
    Steve Dent
    Steve Dent
    09.25.2018

    Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R, a smaller and cheaper version of the original. As the rumor mill had suggested, it looks a lot like its compact X-E3 mirrorless camera, but don't be thinking you'll slide this into your pocket. It's still a 775 gram camera (without a lens) that outweighs Sony's A7R III and at $4,500, costs a lot more, too.

  • Steve Dent, Engadget

    Fujifilm shows off an insane 100-megapixel medium format camera

    by 
    Edgar Alvarez
    Edgar Alvarez
    09.25.2018

    The GFX 50R isn't the only new camera Fujifilm is unveiling at Photokina 2018. As rumored, the company has also introduced the GFX 100, a ridiculous 100-megapixel medium format mirrorless shooter. Fujifilm says that its GFX 100 will be the world's first medium format and mirrorless camera with a 100-megapixel sensor, and it will have in-body image stabilization and 4K video.

  • Fujifilm

    Fujifilm's X-T3 arrives with faster autofocus and 4K 60 fps video

    by 
    Steve Dent
    Steve Dent
    09.06.2018

    Fujifilm has unveiled the $1,500 X-T3, the newest and most technologically advanced member of its X-Series APS-C mirrorless cameras. It's a follow up to the company's high-end X-T2, already a very capable and well-reviewed model. The X-T3 has an all-new 26.1-megapixel X-Trans CMOS IV sensor and X-Processor 4, a jump up in resolution and speed from the last model's 24.3-megapixel X-Trans CMOS III. With the new hardware, it has "dramatically improved autofocus," said Fujifilm, along with improved image quality and 4K, 60 fps video capability.

  • Fujifilm XF10

    Fujifilm's oddball XF10 fixed-lens APS-C camera costs only $500

    by 
    Steve Dent
    Steve Dent
    07.19.2018

    Fujifilm has proven again that it's not afraid to build unusual cameras by unveiling the XF10, a premium fixed-lens compact that will be the successor to the X70 compact. It's got a wide-angle 18.5mm f/2.8 fixed lens (equivalent to 27.8mm in full-frame terms) and a 24.2-megapixel APS-C (not X-Trans) sensor that has significantly higher resolution than the last model. It's very compact, weighing just 280 grams, or about the same as Sony's new RX100 VI, which has a smaller 1-inch sensor. However, there's no EVF on it, so you'll need to rely on the 3-inch touchscreen to compose and replay your photos and video.

  • Fujifilm

    Fujifilm's entry-level X-T100 brings classic style for $600

    by 
    Steve Dent
    Steve Dent
    05.24.2018

    Fujifilm has unveiled the X-T100, an interesting mirrorless camera that's quite similar, spec-wise, to the entry-level X-A5, but looks more like the X-T20. It's one of the few inexpensive mirrorless cameras out there with an electronic viewfinder, great for serious photographers on a budget. Unfortunately, it's not as great for video, as Fujifilm crippled the 4K by limiting it to 15 fps.

  • Fujifilm

    Fujifilm unveils its first square-format analog Instax camera

    by 
    Jon Fingas
    Jon Fingas
    05.14.2018

    Fujifilm's Instax SQ10 is already available if you want to take square-format instant photos, but what if its half-digital technology is still too close to Instagram for your tastes? Don't worry, you're covered. The company has unveiled the Instax Square SQ6, its first analog camera to take (you guessed it) square shots. The closest you get to digital is the programmable electronic shutter release -- otherwise, it''s mostly a throwback to the pre-digital days. Not that you go without some creature comforts.

  • Steve Dent / Engadget

    Fujifilm X-H1 review: Beautiful photos, but lacking X-series allure

    by 
    Steve Dent
    Steve Dent
    04.21.2018

    Fujifilm has an impressively loyal fan base for good reason. Its X-Series mirrorless APS-C cameras are compact, feature-packed, easy to use, produce excellent images, come with top-flight lenses and look great -- all at a reasonable price. So, when Fujifilm unveiled the flagship X-H1, there was excitement, but also consternation among Fujifilm fans.

  • Engadget / Steve Dent

    How to buy a high-end camera in 2018

    by 
    Steve Dent
    Steve Dent
    03.19.2018

    When photography or filmmaking becomes a consuming passion or a career rather than a hobby, you might look longingly at fancier equipment. Luckily, "enthusiast" cameras have edged so close to professional gear that there's no need to spend $4,000-plus for models like the Sony A9, Canon EOS 1DX Mark II, Hasselblad X1D or Nikon D5. For considerably less, you can pick up Sony's A7 III, the Nikon D850 or, for videographers, Panasonic's GH5s -- and get performance that's nearly as good. But which suits you specifically? We're here to help.

  • Fujfilm

    Fujifilm targets video shooters with the new flagship X-H1

    by 
    Steve Dent
    Steve Dent
    02.15.2018

    Fujifilm has put Sony and Panasonic on notice with the X-H1, its new flagship APS-C mirrorless that excels at both photography and video. It sports a 24.3-megapixel X-Trans CMOS III sensor housed in a body with features from the ergonomically excellent X-T2 and medium-format GFX 50S. Fujifilm calls it "the highest performance camera in the X series lineup," thanks to features like true DCI 4K video (4,096 x 2,160), 14 fps max burst shooting and, for the first time in a Fujifilm camera, 5-axis in-body stabilization.

  • Steve Dent / Engadget

    How to buy a camera in 2018

    by 
    Steve Dent
    Steve Dent
    02.08.2018

    Smartphones have replaced dedicated cameras for most folks, but weirdly, that's a good thing for photography lovers. With fewer boring point-and-shoots, manufacturers are focusing on building incredible cameras like Sony's RX100 Mark V compact, the Fujifilm X-T2 mirrorless and Nikon's high-end, full-frame D850 DSLR. For $500 and up, recent models deliver faster shooting than ever, 4K video, wireless mobile sharing and more.

  • Fujifilm

    Fujifilm's X-E3 overhauled with 4K video and a touchscreen

    by 
    Steve Dent
    Steve Dent
    09.07.2017

    Fujifilm fans have waited a long time for an X-E2 replacement, but it appears to have been worth it. The X-E3 rangefinder-style mirrorless has arrived with thoroughly modern features and is now Fujifilm's smallest viewfinder-equipped camera. It got a much needed bump to the 24.3-megapixel X-Trans III sensor used on other X-models, 4K video, a touchscreen, Bluetooth LE and more. For $900, it will give potential buyers of Sony's A6300 or the Canon EOS M5 something to ponder.

  • The Wirecutter

    The best instant camera

    by 
    Wirecutter
    Wirecutter
    08.18.2017

    By Erin Lodi This post was done in partnership with The Wirecutter, a buyer's guide to the best technology. When readers choose to buy The Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here. After 10 hours of new research and testing (on top of three years' worth of work on previous guides), we think the Fujifilm Instax Mini 90 Neo Classic is the best instant film camera for most people, combining ease of use, great-looking photos, and retro-cool style at a reasonable price.