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A closer look at Fujifilm's GFX 50R and GFX 100 medium format cameras
We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's had two major reveals at the show: the GFX 50R and GFX 100. These are medium format mirrorless cameras, powered by system Fujifilm likes to call Super Full Frame, that come with large sensors and a hefty price tag. The GFX 50R, for starters, is essentially a successor to the GFX 50S from 2017, which was $6,500 when it launched. Inside, it's nearly identical to the 50S, sporting a 51.4-megapixel sensor, 100-12,800 ISO range a 400-shot battery capacity and a weather-sealed body.
Fujifilm's Square SQ20 is an ideal modern instant camera
Over the past few years, Fujifilm has been trying hard to make instant cameras a thing again. And the company has introduced yet another model at Photokina 2018. The Instax Square SQ20 follows the SQ10 from 2017, featuring a similar hybrid instant system that lets you print out Polaroid-style photos while simultaneously giving you access to a small touchscreen. That retro tech combined with digital features is what makes Fujifilm's SQ line appealing to new and old generations alike.
Fujifilm's rotating lens projector adjusts to your viewing space
If you need to adjust your projector to get a better picture or beam to a different part of the room, you don't have many choices -- you might only have slight adjustments to the lens itself, and might have to move the entire projector in some cases. And that's assuming you can move it at all. Fujifilm will soon have a solution, though, as it's developing the first projector with a two-axis rotatable lens. The design lets you not only fine-tune the placement, but dramatically change the direction without having to move the whole unit. You could project on the living room wall for movie night and switch to the ceiling when you're resting on the couch, or stuff a projector into a narrow space while maintaining a horizontal aspect ratio.
Fujifilm's Instax Square SQ20 uses video to improve instant photos
Fujifilm has unveiled a new Instax Square camera, the SQ20, that uses new tricks to help you capture the ideal moment. Like the original Instax Square SQ10, it shoots square, Instagram-like photos from the digital sensor, then prints out the photo right away, Polaroid style. The SQ20 has a new trick, however. By capturing up to 15 seconds of video, you can cherry pick the best still image. You can also use it to create a faux long exposure by adding motion blur, and another option, "time shift collage," gives you a sequence of up to four photos all on one frame.
Fujifilm shows off an insane 100-megapixel medium format camera
The GFX 50R isn't the only new camera Fujifilm is unveiling at Photokina 2018. As rumored, the company has also introduced the GFX 100, a ridiculous 100-megapixel medium format mirrorless shooter. Fujifilm says that its GFX 100 will be the world's first medium format and mirrorless camera with a 100-megapixel sensor, and it will have in-body image stabilization and 4K video.
Fujifilm's GFX-50R is a smaller 'budget' medium format camera
Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R, a smaller and cheaper version of the original. As the rumor mill had suggested, it looks a lot like its compact X-E3 mirrorless camera, but don't be thinking you'll slide this into your pocket. It's still a 775 gram camera (without a lens) that outweighs Sony's A7R III and at $4,500, costs a lot more, too.
Fujifilm's X-T3 arrives with faster autofocus and 4K 60 fps video
Fujifilm has unveiled the $1,500 X-T3, the newest and most technologically advanced member of its X-Series APS-C mirrorless cameras. It's a follow up to the company's high-end X-T2, already a very capable and well-reviewed model. The X-T3 has an all-new 26.1-megapixel X-Trans CMOS IV sensor and X-Processor 4, a jump up in resolution and speed from the last model's 24.3-megapixel X-Trans CMOS III. With the new hardware, it has "dramatically improved autofocus," said Fujifilm, along with improved image quality and 4K, 60 fps video capability.
Fujifilm's oddball XF10 fixed-lens APS-C camera costs only $500
Fujifilm has proven again that it's not afraid to build unusual cameras by unveiling the XF10, a premium fixed-lens compact that will be the successor to the X70 compact. It's got a wide-angle 18.5mm f/2.8 fixed lens (equivalent to 27.8mm in full-frame terms) and a 24.2-megapixel APS-C (not X-Trans) sensor that has significantly higher resolution than the last model. It's very compact, weighing just 280 grams, or about the same as Sony's new RX100 VI, which has a smaller 1-inch sensor. However, there's no EVF on it, so you'll need to rely on the 3-inch touchscreen to compose and replay your photos and video.
Fujifilm's entry-level X-T100 brings classic style for $600
Fujifilm has unveiled the X-T100, an interesting mirrorless camera that's quite similar, spec-wise, to the entry-level X-A5, but looks more like the X-T20. It's one of the few inexpensive mirrorless cameras out there with an electronic viewfinder, great for serious photographers on a budget. Unfortunately, it's not as great for video, as Fujifilm crippled the 4K by limiting it to 15 fps.
Fujifilm unveils its first square-format analog Instax camera
Fujifilm's Instax SQ10 is already available if you want to take square-format instant photos, but what if its half-digital technology is still too close to Instagram for your tastes? Don't worry, you're covered. The company has unveiled the Instax Square SQ6, its first analog camera to take (you guessed it) square shots. The closest you get to digital is the programmable electronic shutter release -- otherwise, it''s mostly a throwback to the pre-digital days. Not that you go without some creature comforts.
Fujifilm X-H1 review: Beautiful photos, but lacking X-series allure
Fujifilm has an impressively loyal fan base for good reason. Its X-Series mirrorless APS-C cameras are compact, feature-packed, easy to use, produce excellent images, come with top-flight lenses and look great -- all at a reasonable price. So, when Fujifilm unveiled the flagship X-H1, there was excitement, but also consternation among Fujifilm fans.
How to buy a high-end camera in 2018
When photography or filmmaking becomes a consuming passion or a career rather than a hobby, you might look longingly at fancier equipment. Luckily, "enthusiast" cameras have edged so close to professional gear that there's no need to spend $4,000-plus for models like the Sony A9, Canon EOS 1DX Mark II, Hasselblad X1D or Nikon D5. For considerably less, you can pick up Sony's A7 III, the Nikon D850 or, for videographers, Panasonic's GH5s -- and get performance that's nearly as good. But which suits you specifically? We're here to help.
Fujifilm targets video shooters with the new flagship X-H1
Fujifilm has put Sony and Panasonic on notice with the X-H1, its new flagship APS-C mirrorless that excels at both photography and video. It sports a 24.3-megapixel X-Trans CMOS III sensor housed in a body with features from the ergonomically excellent X-T2 and medium-format GFX 50S. Fujifilm calls it "the highest performance camera in the X series lineup," thanks to features like true DCI 4K video (4,096 x 2,160), 14 fps max burst shooting and, for the first time in a Fujifilm camera, 5-axis in-body stabilization.
How to buy a camera in 2018
Smartphones have replaced dedicated cameras for most folks, but weirdly, that's a good thing for photography lovers. With fewer boring point-and-shoots, manufacturers are focusing on building incredible cameras like Sony's RX100 Mark V compact, the Fujifilm X-T2 mirrorless and Nikon's high-end, full-frame D850 DSLR. For $500 and up, recent models deliver faster shooting than ever, 4K video, wireless mobile sharing and more.
Fujifilm's X-E3 overhauled with 4K video and a touchscreen
Fujifilm fans have waited a long time for an X-E2 replacement, but it appears to have been worth it. The X-E3 rangefinder-style mirrorless has arrived with thoroughly modern features and is now Fujifilm's smallest viewfinder-equipped camera. It got a much needed bump to the 24.3-megapixel X-Trans III sensor used on other X-models, 4K video, a touchscreen, Bluetooth LE and more. For $900, it will give potential buyers of Sony's A6300 or the Canon EOS M5 something to ponder.
Fujifilm's SQ10 is an instant camera for the Instagram generation
Instant film cameras have been making a comeback in recent years, and Fujifilm is partially responsible for this. The manufacturer's Instax Mini 8, for instance, is a best-seller on Amazon, which may have to do with the fact it only costs around $70. But the company seems to think people are willing to pay way more than that for one of its Instax shooters. Enter the Square SQ10, a hybrid digital instant camera that costs $280, offering the best of both worlds at a premium. It features a newly minted CMOS sensor (1/4-inch) with a 28.5mm f/2.4 fixed lens and an image processor that, Fuji says, will push out the best shots yet from an Instax product.
Fujifilm's new Instax camera is half digital, half instant
Panasonic isn't the only camera maker introducing a new, affordable product today. Fujifilm is doing the same with the Instax Square SQ10, a hybrid digital/instant shooter with a retro look and a 3-inch, 460,000-dot LCD on back. Inside, the SQ10 features a freshly minted system with a CMOS sensor and an image processor that, according to Fujifilm, will produce better shots than any previous Instax camera -- especially in low-light situations. In addition to that, the company is introducing a new film format, which will let you print pictures in a 1:1 aspect ratio (aka a square, like most of your Instagram posts).
A week with Fujifilm's GFX 50S medium-format mirrorless camera
Fujifilm surprised the camera world last year with the introduction of the GFX 50S, its first medium-format mirrorless. The shooter, which is now available for $6,500 body only, packs a large 51.4-megapixel CMOS sensor (43.8 x 32.9mm) in a DSLR-like frame that only weighs 1.6lbs (740g). If you've ever used a Fuji before, its ergonomics should be familiar, thanks in large part to the company's trademark physical dials and generally premium build. What powers the GFX 50S is the latest X-Processor Pro, the same imaging chip found on Fujifilm's flagship X-Pro2 and X-T2 cameras.
Fujifilm's Instax Mini 9 is colorful and selfie friendly
Fujifilm's Instax Mini 9 might not be as chic as the brand's Michael Kors-designed model, but its color variants sure are pretty. The Flamingo Pink, Ice Blue and Lime Green versions of the instant camera will be out in April, while the Cobalt Blue and Smokey White variants will follow in June. It also takes after its predecessors and has a small mirror next to the lens that you can use to check your framing when taking selfies. Sure, that mirror's no swiveling screen like the ones found in fancier digital cameras, but it makes the model more selfie friendly than those that don't have one.
A closer look at Fujifilm's X-T20 and X100F compact cameras
Fujifilm's first medium-format mirrorless, the GFX 50S, isn't the only camera the company is getting ready to launch. Yesterday, it also revealed the X-T20 and X100F, the latest additions to its X-series line of compact shooters. Even though the X-T20 is ostensibly a successor to the X-T10, it's actually more like an affordable version of the X-T2. Meanwhile, the X100F is geared toward fans of fixed-lens systems. Both feature new X-Trans sensors, classic retro designs and Fujifilm's trademark physical dials, which lets you easily adjust settings like exposure compensation and shutter speeds.