Fujifilm

Latest

  • A closer look at Fujifilm's X-T20 and X100F compact cameras

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.20.2017

    Fujifilm's first medium-format mirrorless, the GFX 50S, isn't the only camera the company is getting ready to launch. Yesterday, it also revealed the X-T20 and X100F, the latest additions to its X-series line of compact shooters. Even though the X-T20 is ostensibly a successor to the X-T10, it's actually more like an affordable version of the X-T2. Meanwhile, the X100F is geared toward fans of fixed-lens systems. Both feature new X-Trans sensors, classic retro designs and Fujifilm's trademark physical dials, which lets you easily adjust settings like exposure compensation and shutter speeds.

  • Fujifilm's GFX 50S pairs a huge sensor with a DSLR-like body

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.20.2017

    Fujifilm is kicking off 2017 with the launch of its first medium-format mirrorless camera, the GFX 50S. As we reported yesterday, the new shooter comes with a giant 51.4-megapixel CMOS sensor (43.8 x 32.9mm), the same image processor as the X-Pro2 and X-T2, as well as a 117-point autofocus system. You won't find any 4K video features here, however; the device is limited to 1080p recording at up to 30fps. Still, people are probably more interested in the GFX 50S' still photography capabilities anyway.

  • Fujifilm's X-T20 is an affordable, compact take on the X-T2

    by 
    Steve Dent
    Steve Dent
    01.19.2017

    Fujifilm has unveiled the X-T20, a successor to the popular X-T10 that improves on it in nearly every way. The old 16-megapixel sensor and processor have been updated to the 24.3-megapixel X-Trans III, the same as the one on the world-beating X-T2. That'll give it not only more resolution but a lot faster autofocus (.06 seconds) and shooting speed (5.0 fps in live-view). It also does 4K video at up to 30 fps, another feature imported from the X-T2.

  • Fujifilm's X100F should be its best fixed-lens camera to date

    by 
    Aaron Souppouris
    Aaron Souppouris
    01.19.2017

    The X100 has, since its inception, been for many the ultimate compact camera. Originally released in 2010, it was the first entry to Fujifilm's X-series of digital cameras, pairing classic aesthetics with a 23mm (35mm equivalent) prime lens, hybrid optical-electric viewfinder and a APS-C sensor. Fujifilm has since released the X100S, which brought with it the company's X-Trans sensor, and the X100T, with a range of more subtle improvements. Now, the company is trying again, with the X100F. So, what's new? If you're staring down the barrel of its lens, "not much" appears to be the answer. It's still got the classic X100 design, dominated by the 23mm f/2.0 prime lens. But a lot has changed behind the scenes. First, inside is the third-generation X-Trans sensor, as seen in the X-Pro2 and X-T2. It's a 24.3-megapixel unit, and from past experience it's very, very good. The new sensor is joined be an improved 91-point autofocus system.

  • Fujifilm's GFX 50S medium-format mirrorless camera costs $6,500

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.19.2017

    We've known since last year that Fujifilm was working on the GFX 50S, a mirrorless camera with a medium-format sensor. But, until now, the manufacturer hadn't said how much it would cost or when it would be up for grabs. Thankfully for those of you who are interested, Fujifilm has announced that its GFX 50S is set to hit stores in "late" February for $6,500 (body-only). While that price may seem steep, it's considerably lower than a competitor like Hasselblad's X1D, which sells for roughly $9,000.

  • Fujifilm's FinePix XP120 is a sporty, rugged point-and-shoot

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.05.2017

    Unlike Nikon and Panasonic, Fujifilm isn't making any major announcements at this year's CES. That said, the company is introducing a camera here in Las Vegas: the FinePix XP120, the latest member of its rugged point-and-shoot series. Naturally, the main highlights here are that it's waterproof (up to 65 feet) and shockproof to 5.8 feet, as well as dustproof and freezeproof. In addition, the XP120 sports a decent 16.4-megapixel CMOS sensor, 3-inch LCD and 1080p recording at 60fps. These specs won't blow anyone's mind, but the $230 camera could appeal to at least a few outdoor buffs when it launches in February.

  • With the X-T2, I finally get why people love Fujifilm cameras

    by 
    Edgar Alvarez
    Edgar Alvarez
    10.06.2016

    I've tested a handful of Fujifilm cameras over the years, but none of them have convinced me to switch from my shooter of choice, the Sony A7 II. That full-frame sensor is hard to beat. But, with the recently announced X-T2, I might be willing to reconsider. Fujifilm's new flagship mirrorless offers everything you'd want from a $1,600 (body-only) camera: sleek design, top-notch performance and, most importantly for some, a robust lens ecosystem.

  • At Photokina, camera makers carve out their territory

    by 
    Steve Dent
    Steve Dent
    09.24.2016

    Let this sink in: Since 2010, digital camera sales have fallen from around 120 million to 40 million units. The main reason, obviously, is that consumers can fulfill most of their photography needs with a smartphone. That leaves manufacturers a small but profitable high-end market. Judging by what I saw at Photokina, however, Canon, Nikon, Fujifilm, Olympus, Sony and Panasonic are all targeting that niche in different ways.

  • 30 minutes with Fujifilm's medium-format mirrorless GFX 50S

    by 
    Steve Dent
    Steve Dent
    09.21.2016

    Fujifilm made the biggest splash at Photokina with the GFX 50S, a mirrorless camera with a giant sensor stuffed into a fairly compact body. When it arrives early in 2017, the company will be in the weird position of having APS-C and medium-format cameras, but no full-frame model. So, it's a big risk: Fujifilm is introducing a new format, complete with brand new lenses, and hoping that the market is open to the idea.

  • Fujifilm and Michael Kors made a fashionable instant camera

    by 
    Edgar Alvarez
    Edgar Alvarez
    09.21.2016

    Fashion designer Michael Kors wants to make a mark on the tech world. Less than a month after the debut of his brand's Access Android Wear watches, a new product is being born from partnership with a popular camera maker. Meet the Michael Kors x Fujifilm Instax Mini 70, an instant film shooter that's geared toward fashionistas everywhere. Or, really, anyone who feels nostalgic and wants a camera that reminds them of the good ol' days. The MK edition of Fujifilm's Instax Mini 70 features gold tones, a 60mm lens, flash and viewfinder -- nothing shocking there.

  • Fujifilm's GFX 50S is a mirrorless camera with a giant sensor

    by 
    Cherlynn Low
    Cherlynn Low
    09.19.2016

    Fujifilm's been trying to take on its rivals by offering larger sensors for better quality pictures, but its latest system takes the cake. The new GFX 50S is the first to use the company's new G Format sensor, which Fujifilm said it fully customized and designed, and measures 43.8mm x 32.9mm. That's 1.7 times larger than the typical 35mm (aka fullframe) setup in high-end DSLRs and mirrorless cameras. And despite that huge sensor, the 50S still manages to retain a light 800 gram (body only) footprint and a size smaller than a typical fullframe DSLR. The GFX 50S will be available in early 2017, but price is still unknown.

  • Reuters/Ina Fassbender

    What to expect at Photokina's giant camera show

    by 
    Steve Dent
    Steve Dent
    09.16.2016

    If you're thinking about getting a new camera, you might want to wait until the largest photo show in Europe, Photokina 2016, kicks off next week. We're expecting to see a lot of new models launched at the once-every-two-years event, though that will be tempered a bit because of the Kumamoto earthquake, which reportedly delayed models from Sony and Fujifilm. Nevertheless, all the big manufacturers have major press conferences planned, and here's what you're likely to see.

  • Fujifilm's entry-level mirrorless will up your selfie game

    by 
    Steve Dent
    Steve Dent
    08.25.2016

    Fujifilm has launched the X-A3, a low-priced mirrorless camera aimed at casual users, particularly those who want excellent selfies. It has a number of improvements to its successor, the X-A2, in that regard. The sensor now has 24.2-megapixels, a big improvement over the 16.3-megapixels of the last model. However, as before, it uses a regular CMOS sensor, not the X-Trans model (with effectively higher resolution) used in Fujifilm's X-Pro2, X-T10 and other, more expensive models.

  • The best tech for students studying abroad

    by 
    Terrence O'Brien
    Terrence O'Brien
    08.02.2016

    There's nothing quite as exciting or daunting as packing up your stuff and heading overseas for a semester. You'll have an opportunity to immerse yourself in a new culture, a foreign language and a whole ocean of unique tech challenges. But don't worry, we're here to help you navigate those obstacles. In our guide you'll find top notch cameras to capture all those transformational memories, luggage that is basically impossible to lose, a backpack that hides a spare battery for charging your phone and, of course, some noise-cancelling headphones for those long flights filled with screaming children. But you'll also need a lightweight laptop with solid battery life (like the HP Spectre 13.3) and a phone with a couple of SIM slots for doing a little border hopping. Check out the gallery below for all our recommendations for students studying abroad. And make sure to check out our full back-to-school guide right here.

  • 24 hours with Fujifilm's X-T2 mirrorless camera

    by 
    Edgar Alvarez
    Edgar Alvarez
    07.16.2016

    The long-awaited Fujifilm X-T2 finally made its debut last week, bringing with it a completely revamped set of specs compared with its predecessor, the X-T1. One of the highlights of the new compact shooter is its 4K video support -- a first for Fujifilm's X-Series line of digital cameras. But there's more to like here beyond the UHD (3,840 x 2,160) recording. Inside, the mirrorless X-T2 packs a 24.3-megapixel (APS-C) X-Trans CMOS III sensor, the same one found on the flagship X-Pro2. That's complemented by the X-Processor Pro imaging chip, which the manufacturer says uses enhanced algorithms to help produce its most accurate autofocus system yet.

  • Fujifilm's X-T2 camera pairs a familiar design with 4K video

    by 
    Edgar Alvarez
    Edgar Alvarez
    07.07.2016

    Based on recent conversations with Fujifilm camera users, I know many of them couldn't wait for the X-T1 successor to be announced. And well, that day is finally here. Today, Fujifilm introduced its new X-T2 mirrorless shooter, a major upgrade over the X-T1 from 2014. The X-T2 features a 24.3-megapixel (APS-C) X-Trans CMOS III sensor without a low-pass filter, which should help capture sharp, DSLR-like images. Additionally, there's an X-Processor Pro chip that, according to Fujifilm, uses improved algorithms to produce a more accurate autofocus system (325 single points, 91 zone).

  • The Fujifilm X-Pro2 is a fantastic camera, but it's not for me

    by 
    Aaron Souppouris
    Aaron Souppouris
    05.07.2016

    I've been looking forward to the X-Pro2, Fujifilm's flagship mirrorless camera, ever since switching over to the X Series 18 months ago. To understand why, you need to know a little about me. I've only really been taking cameras seriously for seven years. My first came in 2009, a slightly battered old Nikon D40. Three years, three Nikons (I upgraded twice) and three additional lenses (35mm, 40mm and 50mm fixed) later, I was tired of lugging around a giant camera, and even more tired of the small selection of good lenses available in my price range. I then tried out a mirrorless Sony camera, but Sony's lens selection at the time was pitiful if you weren't willing to spend big money.

  • Fujifilm X-Pro2: The upgraded premium camera finally arrives

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.14.2016

    As rumored, Fujifilm's beloved X-Pro1 is indeed getting a sequel. Meet its appropriately named X-Pro2, the top-of-the-line camera that Fuji fanatics have long been waiting on. Designed for professional photographers, the X-Pro2 packs a 24.3-megapixel X-trans CMOS III sensor and new X-Processor Pro imaging chip, up to 8 fps continuous shooting, an extended ISO of 51,200 and a weather-resistant aluminum body. It also features an Advanced Hybrid Multi Viewfinder, which lets users swiftly switch between electronic and optical modes -- we've seen a similar option on previous Fujifilm cameras, such as the X100T and X100S.

  • Fujifilm reveals the FinePix XP90, a durable point-and-shoot

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.14.2016

    Fujifilm couldn't let Olympus, which introduced the TG-870 at CES 2016, have all the fun in the multi-purpose camera space. As such, Fuji has introduced the FinePix XP90, its new rugged point-and-shoot with waterproof (50ft), shockproof (about 6ft), freezeproof (14 degrees Fahrenheit) and dustproof capabilities. Compared to the XP80, Fujifilm's XP90 hasn't changed much, featuring the same 16.4-megapixel, 1/2.3-inch CMOS sensor, 5x optical zoom and 28mm wide-angle lens.

  • Fujifilm's mid-tier camera line grows with its X-E2S and X70

    by 
    Edgar Alvarez
    Edgar Alvarez
    01.14.2016

    Not into the FinePix XP90 that was just announced? Don't worry, Fujifilm has something else for you. The Japanese camera maker is also introducing the X-E2S and X70, a pair of compact shooters for people who want to start getting serious about photography. First off, there's the X-E2S, which sports a 16.3-megapixel APS-C X-Trans CMOS II sensor, alongside a newly developed 49-point autofocus system and a max ISO range of up to 51,200. In addition to that, you'll get 1080p video at 24, 25, 30, 50 and 60 fps, but you won't find any 4K support here.