Hasbro
Latest
AT-AT PC Case Mod: and you thought it was just geeky on the outside
This isn't the first Star Wars-themed peripheral we've featured. Not by a long shot. Not even today. It's not even the first AT-AT case mod we've had, but we can safely say it poses the most danger to the alliance. With a mini-ITX mainboard, Intel Core i7-2600K CPU and 8GB of RAM, this walker might actually have enough brains to avoid a harpoon and tow cable, and with elaborate watercooling the Hasbro plastic shouldn't get scorched either. The icing on the imperial cake is weapons and interior that light up with the touch of a remote. Want to see how modder Asphiax made it happen? Then pewpew the source link.
Jagex announces Transformers Universe plans for BotCon 2012, includes sneak-peek and name reservations
Transformers fanatics everywhere are surely gearing up for the official Transformers fan convention, BotCon 2012, which will be taking place in Dallas, Texas, from April 26th until the 29th. Well, Jagex is giving fans of its upcoming MMO Transformers Universe a reason to be even more excited for the con: Attendees will have the opportunity to pledge their allegiances to the Autobots or Decepticons and reserve their in-game character names. On top of that, members of Jagex's Transformers Universe development team will be hanging out at Jagex's con booth, and fans will be able to "meet with members of the development team, attend a behind closed doors Transformers Universe panel discussion, and preview the latest game trailer ahead of its public release." So if you want to get a sneak-peek at Transformers Universe and reserve your favorite character name for the game's release, just set your sights on BotCon 2012 and transform and roll out. [Source: Jagex press release]
Netflix signs multi-year deal with Hasbro -- and knowing is half the battle
Hasbro, the toy-maker behind pervasive long-form ads shows for kids like Transformers, GI Joe and My Little Pony, is bringing its back catalogue to Netflix. While the '80s hits will arrive some time in 2012, both Transformer Prime and the more recent Pony-based adventures are already available to stream now. Get a full list of the Hasbro heritage being readied for streaming in Netflix's proud press release below.
US Judge rejects Hasbro / ASUS sales ban, Transformer Prime prevails
Coming up with original gadget names is tough work, and, after all, imitation is the most sincere form of flattery -- right? So it was no surprise when ASUS happened upon an alias that more than slightly resembled that of a popular fictional mutant semi -- you know, Transformer Optimus Prime. However shockingly, Hasbro wasn't a fan, opting to battle ASUS to the death in the U.S. court system. And, after countless weeks and many bank holidays, we finally have a victor. It appears that the leader of the Autobots will continue to share its name with the Taiwanese company's tablet -- that's what you get for leaving the fate of the world to mere human bureaucrats. Just don't be surprised when it comes time to name the world's next Superhero, Ms. Zenbook UX31.
Transformers Prime game coming to Nintendo platforms
Activision is bringing Transformers Prime games to Nintendo platforms later this year, based on the kids' TV series of the same name. Transformers Prime is being developed by Now Production for the 3DS and Wii.Described as a "brawler" with "diverse driving sequences," Transformers Prime will allow players to take control of Optimus Prime, Bumblebee, Arcee, Ratchet and Bulkhead. Check out the debut trailer above.
zAPPed board games hands-on
Alright, zAPPed is no GameChanger but, where Hasbro's line of iOS-integrated board games falls short in the pun department, it shines in cleverness. The Game of Life launched just a couple of days ago with a special edition designed to be used with an iPad app, while other classics Battleship and Monopoly are scheduled to follow later in the year. All make your iDevice an integral part of the gaming experience and leverage an ingeniously simple solution to boosting the interactivity. Underneath the game pieces are uniquely arranged capacitive plastic pads that allow the apps to identify what you're holding. Different boats in Battleship have slightly different arrangements of pads underneath that allow the app to tell whether your carrier or destroyer has been sunk.Monopoly uses the same trick to differentiate player debit cards. When it comes time to make a transaction, you swipe the card across the screen of your iPhone and funds are automatically added or subtracted from your account. Monopoly also adds a few more play options, including a mini game for escaping jail. The Game of Life, of course, lets you spin a virtual wheel, but also customize virtual pegs -- adding hair and accessories where once you were stuck with plain pink or blue ones. Game of Life zAPPed Edition is out now for $25, while Monopoly will land in June, followed by Battleship in September. Check out the gallery below and the PR after the break. %Gallery-147154%Edgar Alvarez contributed to this report.
NERF Lazer Tag hands-on
We just came from Hasbro's off-site Toy Fair show room and, needless to say, we made them take us straight to the NERF Lazer Tag installation. The guns are still clearly in the early prototype stages and hand made -- with plenty of hot glue and header pins serving as evidence. Still, they felt solid and the app appears to be coming along nicely. We weren't allowed to take photos or video of the HUD, which is a shame since that's what sets Hasbro's product apart from similar toys, but we can tell you about some of the features.In the top left of the screen is your life meter, which decreases every time you're shot. You'll know when you've been hit because the display will flash red. The app also beeps letting you know when an opponent has been detected -- alerting you to an opportunity to strike or of approaching danger. In the bottom right hand corner is you weapon selection and ammo remaining. You can reload by pressing in the lever on the front of the weapon. Holding it down opens the weapon selection, which you'll be able to upgrade through achievements and in-app purchases. There's also a pair of triggers in the well. The front engages your shield, which prevents you from being hit, but also stop you from firing on opponents, while the primary trigger fires blasts (complete with laser beam animation and explosions) at your opponents. Check out the gallery below for a few more impressions.Edgar Alvarez contributed to this report.
Hasbro and Zynga make a deal, toys and games incoming
Hasbro has struck a deal with Zynga to produce toys and games based on the social developer's catalogue of rich, nuanced IPs, which is great news if you've ever found yourself wishing you could somehow continue to give Zynga all of your money, even when you're away from your computer and smartphone.Now, Hasbro's definition of "games" is more board-oriented than Zynga's, and while the licensing arrangement allows for "co-branded merchandise," it doesn't allow Zynga to make games based on Hasbro brands. The first products will hit store shelves sometime this fall, and while no specifics toys or board games have been announced we've got a feeling that My Little Ponyville and Ouija With Friends aren't that unlikely.
Hasbro reinvents Lazer Tag for the smartphone generation, lets you live out your Doom-fueled fantasies
Xappr and appBlaster are fine weaponizers for your smartphone, provided you don't care to share your violent tendencies with your friends. Thankfully, Hasbro is bridging the gap between new-school AR shooter and that teenage classic -- laser tag. The NERF Lazer Tag system is getting an update for 2012 that lets you pair your blaster with an iPhone or iPod touch. The top of the plastic guns now sport a slot for your iDevice which, when loaded with the Lazer Tag app, provides you with an augmented HUD view. While you can play against purely virtual opponents, the real fun is in using to track your battles with fleshy foes. The app will display your gear and power level, and update your progress on a global Lazer Tag leaderboard. As you play, new attacks and gear will be unlocked for you to enhance your gaming experience. The app will even actually show your blasts' trajectory, letting you see exactly where you shot your former friend. The 2012 edition of Lazer Tag will hit shelves on August 1st with individual blasters costing $40 and sets of two $70. Check out the PR and a screen shot of the app after the break.
Halo prices dropped across the board on XBLM today, discounts on other titles in the pipeline
It's pretty unlikely at this point that you own an Xbox 360 without a copy of Halo: Reach in some form or another. But if for some crazy reason you just got an Xbox 360 and you're still missing out on Bungie's swan song to the Spartans, Microsoft's got a digital version of the game discounted alongside all of its DLC (well, most of it, anyway -- the Anniversary Map Pack is sadly absent). There's also a handful of Avatar clothing/items, as well as the always thrilling "Anchor 9 Premium Theme," you big collector, you. Head to Xbox.com's Halo: Reach section to see how today's discounts apply to your region. Should Halo not be your particular bag, a whole mess of other deals are being offering in the coming days and weeks, mostly of the Hasbro variety. Major Nelson has conveniently compiled them for you right here.
Transformer Optimus Prime wants his name back, right now preferably
In a cunning bid to remind the adult world of its long-lost childhood, in which even the most vacuous fictional characters could somehow seem magical, Hasbro has suddenly decided to sue ASUS over its 'Transformer Prime' branding. It doesn't matter that the Transformer Prime really does transform -- you know, in real-life -- or that it exists in a non-competing market, or that the latest Transformers movie was a complete waste of everybody's time. Nope, Hasbro still feels the need to "aggressively protect its brands and products" from illusory enemies, and it's fully prepared to threaten ASUS with a sales injunction until some sort of conciliatory gesture appears on its bank statement. If this lawsuit takes hold -- please, not another Düsseldorf -- then we promise that our future children will never buy, watch or touch a single Hasbro product. Except maybe that R2-D2 version of Operation, which is pretty sweet.
Fan-made My Little Pony MMO gathers a following
Yesterday bronies across the world rejoiced as Kotaku reported on the production of not just one but two upcoming My Little Pony MMOs. Both My Little Pony Online and Equestria Online are set in the fictional world of the popular series My Little Pony: Friendship is Magic, and use graphics and characters from that setting. On further investigation, both of the startup MMOs appear to be fan projects being developed without the official backing of copyright holder Hasbro Studios. As such, the projects may run into legal difficulties as they continue development using characters, artwork and names from the My Little Pony series. The cartoon series that inspired these fan projects was originally aimed at a young female audience, but its popularity among an adult male crowd grew when it became a huge internet meme. There may even be enough fans of the series to make an official MMO commercially viable, as developers on My Little Pony Online have noted a clear interest in the development of their game.
Transformers Universe NYCC panel recap
Autobots, transform and roll -- Oh, hi. No, I wasn't playing with action figures. Anyway, how about that new Transformers Universe game that Jagex is making, huh? Well, there's some new information about it straight from the Q&A panel at New York Comic Con, so let's talk about that and not the action figures I wasn't playing with. The panel covers a veritable smorgasbord of information, ranging from lore to gameplay to voice acting to technology and security. The team points out that the game will not tie into the Michael Bay movies in any way, as it takes place in the franchise's Prime universe. The game will be browser-based and free-to-play, though the team isn't ready to announce how the game will be monetized. PvE and PvP will both be available -- as if a Transformers game would be complete without Autobot vs. Decepticon action -- but the team says that both tie in to story elements within the game. The devs also note that players' Transformers' vehicle modes will be more than just mounts (that is to say, vehicle mode will tie into combat somehow) but they're not ready to discuss specifics. The full panel addresses much more in greater detail, so click on through the link below to read the full report.
Transformers Universe gives fans a chance to name two classes
As Transformers Universe continues to be pieced together, one sentient component at a time, Jagex is looking to players to help with the development process. Specifically, to help the studio choose names for two of the classes in the upcoming game. Two polls will help the company make its decision. The first is over at Transformers Universe's Facebook page while the second is on MMORPG.com. Both polls will continue until 6:00 p.m. EDT on Sunday. The choices for the Autobot class are Scholar, Engineer, and Counsel, while the Decepticon class has the possibility to be called a Technician, Specialist, or Informer. Players also have the option to write in a name as well. Of course, there are a few disclaimers involved, including this common-sense move: "Hasbro and Jagex reserve the right to not use any suggested name, even if it's a name with the most votes, if it does not fit the brand or is disparaging, derogatory, or offensive."
Risk: Metal Gear Solid sneaking out sometime soon
Metal Gear Solid and the board game Risk are fusing in some intricate collaboration that we'd fully explain to you, but it would require a 90-minute cut scene. Here's the basic premise of Risk: Metal Gear Solid: players control one of five Private Military Companies vying for global dominance, by using a variation of the Risk 2008 rules update. The game board consists of the standard six zones and 42 territories, along with an Outer Haven battleship addition. There are also 275 custom plastic pieces representing the five PMCs, neutral armies and cities; 8 Boss Cards, 40 Drebin's Cards, 42 Territory Cards and 8 Rewards that can be earned. The board game will be available exclusively through USAopoly.com, beginning "presale" on October 3 for $50. No official launch date has been given. In the meantime, you can always play Risk: Halo Wars.
Never say Neverwinter: Cryptic forced to delay D&D RPG
Fans -- and general looky-loos -- anticipating Cryptic's next game will have to wait a little while longer. Neverwinter has been officially delayed following a bout of legal mumbo jumbo involving Atari and Hasbro struggling over the Dungeons & Dragons license. While the two companies have finally settled this long-running dispute, Atari's sale of Cryptic to Perfect World Entertainment has come with a catch regarding its Neverwinter project. Due to the new ownership, Perfect World is demanding Cryptic work on "a more immersive experience" for Neverwinter and is thus pushing the cooperative RPG's release from the formerly announced 2011 launch window to late 2012. The settlement means that Hasbro will regain the digital licensing rights to D&D, but Atari can still sell and develop some titles under that umbrella. Cryptic Studios was acquired by Perfect World earlier this month for a whopping $49.8 million.
New trailer for Transformers Universe showing off what you'd expect
There's a reason that the Transformers franchise has been running more or less continually for the past 27 years, and that's in no small part due to sheer flexibility. The fiction allows for stories anywhere between world-spanning science fiction to light-hearted antics, and the years of comics, shows, and movies have touched on many areas. But the newest trailer for Transformers Universe, the upcoming MMO based in the current continuity, shows off a feature that's far more basic. While the details are still light on the actual gameplay of the upcoming game, what we do know is that it promises to be an action-oriented MMO aiming at a browser client, allowing players to play a representative of either side in the fiction's factional warfare. While it will be running concurrently with Transformers: Prime when it launches in 2012, there's no word on whether the show continuity will affect the game in any way. But you don't need to worry about any of that to enjoy the video just past the cut -- all you need to do is admire what's sure to be a central part of the game no matter how it plays.
EA celebrates Independence Day with a massive sale
Rather than watching your grandma mouth along the words to Lee Greenwood's timeless Americana classic "God Bless the USA" one more time this Independence Day, wouldn't you rather giver her a run for the money in one of the many Hasbro Family Game Night games? EA's offering just such a possibility, putting nine of its Hasbro titles on XBL up for sale at 50 percent off, and offering a swath of deals on other platforms on July 4th. Perhaps you were looking to freedom-ize the necromorphs of Dead Space on iPad during your independence celebration? That's also on sale for .99 cents, alongside a handful of other iOS titles. And if you're more of the PC type, everything from Mass Effect 2 ($12) to Need for Speed: Hot Pursuit ($18) is marked down on Origin.
Star Wars Operation lets you get to the bottom of the R2-D2 booster rocket debate
Let's face it kids, you weren't going to be a doctor. Time to give up on that dream. But what about the equally exciting and significantly less bloody world of droid repair? We all know that robots will soon have a major presence in our society, piloting our spaceships and mingling with our Wokiees (good luck getting into our cantinas, though), so it's probably best to get a jump on these job skills at an early age. With future job markets in mind (ones oddly similar to those experienced a long, long time ago, in a galaxy far, far away), Hasbro is launching a new edition of the popular board game Operation, swapping out the red-nosed Cavity Sam for everyone's favorite rolling trashcan, R2-D2. The game can be pre-ordered now for $27, and it'll start shipping in September, so if you need an early-autumn kid birthday gift for under $30, this may be just the droid you're looking for.
Jagex shares more details about Transformers Universe
Amidst all of the toy previews and Hall of Fame inductions at this year's BotCon, there's another element for fans -- an early look at Transformers Universe, the upcoming MMO developed by Jagex. And while the game is certainly not in a playable state just yet, the fine team at Tformers.com has put together a video interview with executive producer Kris Jones, showing off the early stages of character creation and discussing the game's future for development. Transformers Universe is confirmed to take place within the current "Prime" continuity, but as Jones explains, the staff has been working closely with Hasbro to try to include as many signature characters as possible from the franchise's 27-year history. There's talk about hundreds of different parts for characters to choose between for customization as well as the possibility of fans uploading parts and decals to help personalize individual Transformers. Prospective fans should take a look at the full interview -- it's an early look but the sort of thing that should be of significant interest to longtime franchise enthusiasts.
