Nike’s new PlayStation sneakers pay homage to Sony’s classic console
But good luck getting a pair.
Nike's latest PlayStation shoe celebrates a classic look
The PG 2.5 x PlayStation will go on sale December 1st.
Nike's new NYC flagship store is fueled by its mobile app
The “House of Innovation 000” was designed for the smartphone generation.
Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.
Jordan XXXIII adds lacing tech 'informed' by Nike's HyperAdapt
It's like the self-tightening sneaker, except it's yourself doing the work.
Nike releases its first NFC-enabled soccer kit for Chelsea FC
NikeConnect jerseys let owners access exclusive content through an app.
Reebok sports bra uses gel to change support as you move
The dynamic liquid has also been used in NASA spacesuits.
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
The company is turning to tech to get ahead of the competition and scammers.