Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.
Jordan XXXIII adds lacing tech 'informed' by Nike's HyperAdapt
It's like the self-tightening sneaker, except it's yourself doing the work.
Nike releases its first NFC-enabled soccer kit for Chelsea FC
NikeConnect jerseys let owners access exclusive content through an app.
Reebok sports bra uses gel to change support as you move
The dynamic liquid has also been used in NASA spacesuits.
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
The company is turning to tech to get ahead of the competition and scammers.
Netflix 'Shoe Dog' biopic will focus on Nike's Phil Knight
It'll be produced by Frank Marshall of "Jurassic Park" and "Jason Bourne" fame.
Coinbase users can convert crypto into gift cards
That is, if you're in Europe or Australia.
Nike Training Club for Apple Watch helps you focus on your workout
Spend less time staring at your phone while at the gym.