Nike releases its first NFC-enabled soccer kit for Chelsea FC
NikeConnect jerseys let owners access exclusive content through an app.
Reebok sports bra uses gel to change support as you move
The dynamic liquid has also been used in NASA spacesuits.
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
The company is turning to tech to get ahead of the competition and scammers.
Netflix 'Shoe Dog' biopic will focus on Nike's Phil Knight
It'll be produced by Frank Marshall of "Jurassic Park" and "Jason Bourne" fame.
Coinbase users can convert crypto into gift cards
That is, if you're in Europe or Australia.
Nike Training Club for Apple Watch helps you focus on your workout
Spend less time staring at your phone while at the gym.
Facebook and Nike just gave hypebeasts a reason to use Messenger
Selling limited-edition sneakers in augmented reality is the new wave.
Facebook is adding AR to Messenger for #brands
Nike will drop a shoe through the platform.
Nike's 3D-printed textiles make running shoes even lighter
Flyprint could give distance runners the edge they need.