Nike's Adapt BB is an app-controlled, self-lacing basketball shoe
An app lets you adjust how it fits around your foot, change its LED colors and more.
Nike teases self-lacing shoes you can control from your phone
"The future of the game" of basketball will be revealed tomorrow.
Nike's first self-lacing basketball shoes go on sale in 2019 for $350
The Nike Mag is real -- almost.
Camping outside a sneaker store is out, websites and apps are in. But beware the bots.
Nike uses AR to tease its biggest Jordan launch of the year
You can see the Air Jordan 11 Concord in a real space before you commit.
Nike’s new PlayStation sneakers pay homage to Sony’s classic console
But good luck getting a pair.
Nike's latest PlayStation shoe celebrates a classic look
The PG 2.5 x PlayStation will go on sale December 1st.
Nike's new NYC flagship store is fueled by its mobile app
The “House of Innovation 000” was designed for the smartphone generation.
Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.