Nike's self-lacing Mags are hot, won't catch fire
Leave that to the hoverboard.
Nike's 'Back to the Future' shoes can be yours in a raffle
You have until October 11th to try to win a pair.
Adidas shows off the first shoe made at its robot factory
It's called the Futurecraft M.F.G.
Nike's self-lacing HyperAdapt shoes go on sale November 28th
Just put it on, and the shoe's laces tighten themselves to the right fit.
Adidas rewards its medal-winning Olympians with 3D-printed shoes
These you can actually wear.
Adidas will bring its robot-staffed factory to Atlanta in 2017
The company wants to make products fast for US consumers.
Nike used 3D printing and Olympic sprinters to design its new track shoe
The company hopes the Zoom Superfly Elite can give its sponsored athletes an edge in Rio.
Adidas gets creative with shoes made from recycled ocean plastic
It's not all about Superstars and Yeezys for the Three Stripes.
How Adidas is using motion capture to reinvent running shoes
AlphaBounce is the company's newest performance-focused design.