Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.


Amazon's Kindle DX includes a few tweaks such as automatically rotating the orientation of the screen when it is placed in landscape mode and adjustable page margins because... well, CEO Jeff Bezos seems to like the feature. Literally, though, the biggest change is the new 9.7-inch electronic ink screen, which displays two and a half times more content than the 6-inch screen on the Kindle 2 and Sony Reader. The expanded display allows more detailed graphics to be seen without zooming or panning, and is better suited to a wide range of source material including maps, technical diagrams, and sheet music. But textbooks and newspapers were singled out as two printed sources that are particularly significant for the forthcoming device.

These publications both benefit from the larger Kindle screen size, but each face different challenges in finding success on the Kindle DX. For newspapers, the Kindle DX cuts down on the costs of printing. Newspapers, though, are already struggling against competitors that did away with that expense years ago, including blogs that break stories and online entities such as Craigslist, eBay and Google that have siphoned away advertising revenue. Textbooks, on the other hand, have no major electronic competition, and print still retains advantages such as better readability and color. But digital textbooks must compete with used textbooks, a major market on college campuses, and likely will not be able to be resold if other digital content is a predecessor.

At the Kindle DX launch, representatives from The New York Times Company and Case Western Reserve University both characterized their involvement with the Kindle DX as a trial or experimentation. What's behind the arm's length embrace?

This won't come as a massive surprise to most, but author Nick Hornby isn't so into e-books. After walking into a British Borders book store to find the £399 ($790) Iliad for sale next to some £4 paperbacks, he poo-poo'd the platform in a guest column on the Penguin Blog. So here we have a book author blogging on a book publisher's site about the downfalls of a technology that could supplant his industry. To be fair, he does make some salient points about the unlikelihood that e-books will replace print in the same way iPods have undermined CD sales. He points out that people, on average, only buy seven books a year compared to the number of CDs they used to buy. In addition, book readers just like books and tend to be suspicious of new technology. Finally, he goes back to the iPod: the popularity of portable entertainment devices, what with their TV shows, games, movies, and other fancy schmancy doohickeys will continue to make the notion of reading a book -- even in electronic format -- not so tempting.

[Via Shiny Shiny]

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Naming a product "Kindle" might be a bit unusual for a company named after a giant waterway. Did Amazon have visions of Fahrenheit 451 for its electronic book reader? Perhaps, at $399, the product is aimed at those who have the kind of paper to burn that is legal tender for all debts, public or private and not involving iPhones.

Regardless, Kindle is far from the epilogue for paper-based books and won't materially alter the course of Amazon's river of reading revenue for some time. On the other hand, the grapheme-strewn box of Kindle notes the word can also mean to "inspire" or "stir up." And the oddly-shaped tablet's wireless commerce capabilities herald big changes for several related industries.

Kindle, as Sony recording artist and pop chart fugitive Billy Joel might have said in 1989, didn't start the fire. Amazon has become the second player to enter the embryonic electronic ink-based book reader market in the U.S. after Sony's introduction of its Switchie award-winning Reader. Both products offer excellent readability using electronic ink display technology and are tied to stores controlled by their manufacturers.

We can't say that we'd recommend a CEO steal property from Google in order to prove a point, but the head honcho of Macmillan Publishers pushed his superego aside and did just that at a recent BookExpo America in NYC. It's no secret that a number of publishers have been up in arms about Google's approach to digitizing their works, but Richard Charkin went so far as to recruit a colleague and swipe a pair of laptops from a Google Books kiosk at the event. About an hour later, the booth attendants actually noticed the missing goods and presumably began to panic, and the haughty executive then had the nerve to return the machines to their rightful owners whilst dropping the "hope you enjoyed a taste of your own medicine" line. He justified the bizarre behavior by suggesting that "there wasn't a sign by the computers informing him not to steal them," apparently referencing Google's controversial tactics when scanning books. That'll show 'em, Mr. Charkin.

[Via TechDirt]

E Ink's first-gen electronic ink tech powers a nice little crop of e-books and a few other miscellaneous gadgets, but the slow refresh and less-than-stellar contrast offered by current devices have held them back from wider acceptance. The E Ink folks are attempting to address some these problems with the new Vizplex display technology, which doubles refresh speeds, and boosts brightness by 20 percent. E Ink is also planning to expand much further beyond those cookie cutter 6-inch e-books, with 1.9-inch, 5-inch, 6-inch, 8-inch and 9.7-inch display sizes. E Ink has also prepped a new "Metronome Display Controller" which boosts grayscale depth, and supports more sizes and resolutions, while also offering better integration with other device components to reduce costs. The developer kit for these news new displays and components is out now, so it's just a matter of time before manufactures manage to finagle them into a new line of cookie cutter e-books.

If there's one thing the business-savvy CEOs of the world know, it's that you don't want your competition to get too far ahead of you, and just as Plastic Logic announced its plans to build the first electronic paper plant in Dresden, Germany, Polymer Vision is trying to make good on its nearly two-year old promise. During 2005's IFA expo, Philip assured us all that we'd be blown away by the firm's rollable, bendable displays in a mere two years, and now that 24 months have nearly elapsed, a company spinoff is looking to make it happen. According to a German report, Polymer Vision is still on track for "commercializing the foldable PV-QML5 display" that we've all grown quite fond of. Planning to use the technology in e-books and electronic map guides, the initial 4.8-inch display will tout a 320 x 200 resolution, 10:1 contrast ratio, support for four gray tones, and be only 100 micrometers thick. Sadly, no hard dates were passed down as to when we could expect the first production batch to head out to consumers, but now that there's some serious competition brewing just a few miles down the road, we'd bet a good bit of effort goes into making that 2007 date a reality.

[Via I4U]

The alpha to Sony's e-ink omega, iRex's iLiad e-reader, hasn't only looked like a viable alternative to Sony's device, it's threatened to come in first (and cheaper). Well, cheaper may no longer be the case, but it looks like the iRex is set to ship this month in Europe for a princely €649 ($820 US). That's a pretty spicy meatball, we know, but we ain't never said early adoption was for the destitute or faint of heart.

[Thanks, PanMan and Oliver]

Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and digital entertainment:

Now that Adobe has finished applying the magic eraser tool to its longtime graphics rival Macromedia, it needs to enter or create new markets to continue growth beyond its dominant position in professional publishing. With the recent focus on what is admittedly the nascent e-book market, Adobe is looking at a unique window in which it could step up and become a market leader. However, it had better hurry, because Microsoft is getting tired of staring at the walls when it comes to this market.

The recent interest in e-books is due to the commercialization of electronic ink, which enables thin, crisp, paper-like monochrome (and soon color) displays that require a fraction of the power needed by LCDs. While their refresh rate makes them prohibitively slow for any kind of animation, they are the best technology for the medium developed to date and have attracted the attention of Sony and iRex, a spinoff of Philips.

Electronic ink is the kind of disruptor that has allowed opportunistic companies to seize markets. Sony, for example, capitalized on the CD-ROM with the original PlayStation and entered the digital camera market via the floppy disk with its first Mavica cameras. Apple, of course, leveraged the 1.8-inch hard drive with its first iPod.

Adobe is, in fact, already in the e-book business. but it is not providing a complete solution, which would require an end-user device. Sony's Reader will support the display of PDFs, but the electronics giant will use its own proprietary format and its own online service for distribution of content. The e-book market -- like the online music and video markets prior to the entry of Apple -- is so immature that it's just waiting for a company to step up with an integrated solution.