FashionDesign
Latest
The fashion industry survives without copyright protection -- can the rest of us?
I really dig this TED talk from USC's Johanna Blakely about how the lack of copyright and patent protection for clothing design has accelerated the creative pace of the fashion industry, and I think she nails it when she points out that digital technologies have collapsed copyright law's traditional distinction between ideas and tangible expression. It's become so easy to create, copy, remix, and share that those definitions don't really apply anymore. On the other hand, I don't think simply doing away with IP protections entirely is the answer. (I'm a lawyer, after all.) While I'm not saying fashion is easy, I would argue that it's easier for fashion designers to iterate and differentiate, and that the harm done to Gucci by ripoff handbags is much less damaging than the harm done to an author or musician by someone who copies their work -- unlike the Gucci bag, the customers for original books and music often are the same people who buy the fakes, and not everyone will seek out the original. What's more, I often find that arguments against IP protections are often made very idealistically, where competition, remix, and creativity only produce happy results, but sometimes things get stolen simply because it's easy and cheap to make money that way, and IP laws provide protection against that sad reality. The real question, in my mind, is how best to balance those protections against creative freedoms, not whether we're protecting ideas or expressions. Anyway, it's a great presentation that everyone should watch -- check it after the break.
Ralph Lauren launches Make Your Own Rugby app
During the existence of the iPhone, shopping has always been the domain of Safari. Browsing web-based stores could be extremely awkward, thanks to bitty drop-down menus and inadvertent "quick views" of garments that you can't seem to click out of. No longer, my fellow clotheshorses. Today, Ralph Lauren launched a unique iPhone application integrating social media with fashion design and online shopping, called Make Your Own Rugby [iTunes link]. The app centers around Ralph Lauren's Rugby line, launched in 2004, that is inspired by the Ivy League atmosphere circa 1940 and that targets preppy college students. The company describes Rugby as "preppy meets urban," though you will only qualify for street cred through a few light touches such as embroidered skulls. The fact that the skull is embroidered on a varsity sweater probably won't do you much good in the back alleys, but you can hope.The MYO Rugby app allows the user to select a blank rugby shirt, polo, sweater, or jacket from a set of stock designs and customize it with as many distinguished crests, football-themed patches and letters as they want. You can use it to design and purchase clothing for yourself, or you can be a little more creative (and financially devil-may-care) and make designs to be displayed for browsing in the application or to share with friends.
