Sorry Mario, but your Wii Wheel just got lapped, backed over and left in the dust. Heck, even the Xbox 360 Wireless Racing Wheel looks toyish propped up next to this. Then again, neither of the previously mentioned accessories will put a $349.99 hole in your bank account, but did you really expect anything else from an officially licensed Porsche product? According to Fanatec, it took the firm seven years to acquire the license, and it required that the wheel be "the best out there." We can't judge the quality from here, but we can tell you it supports wireless USB technology and boasts a trio of force feedback motors, a 6+1 speed H-pattern gear shifter, cordless pedals, an automotive grade leather covering, a key-shaped 1GB flash drive for storing settings and compatibility with Sony's PlayStation 3 and PCs of (almost) all ages. Look at it this way: it's still probably cheaper than two tanks of premium.

We know, there's only so much you can do to a foam donut to make it, well, more than a foam donut, but Brando's trying its best to one-up the competition by adding in a stand. With Mario Kart Wii launching in under a fortnight (in the US, at least), the Wii Multi-Axis Racing System is vying for those hard-earned dollars by giving racers the ability to grip something stuck to an immobile surface rather than just flailing around with some sort of lightweight Wiimote-engulfing circle. And at just $18, it even gives the first-party Wii Wheel some serious competition. Okay, so maybe "serious" is an overstatement.

[Via NintendoWiiFanboy]

Oh sure, we've come across oodles of cameras designed to be mounted on or around one's noggin, but c'mon, surely we aren't the only folks who reckoned no one actually used these things, right? Taking a huge leap forward for lifebloggers and fans of recording sweet jumps everywhere, Yamaha's Josh Hill managed to not only rock a GoPro Motorsports HERO camera for an entire race, but he also grabbed the gold in front of some 41,000 onlookers in the Minneapolis Metrodome. See kids -- strapping gizmos onto your head isn't just for nerds and basement dwellers, after all. Peep some footage from the headcam below.

[Via verde, image courtesy of vitalmx]
Read - Josh Hill wins race with camera on helmet
Read - Footage from GoPro helmet camera

Sure, your racing games are exciting... we guess. Though when you think about it, they don't really deliver the kind of visceral, knock-about action of an actual race, do they? That's where the Force Dynamics 401 comes in -- a simulator chair which features a "direct transfer of information," i.e., you get bruises if you drive poorly. Judging from the video (which you can see after the break), you'd be hard-pressed to get a more realistic experience... unless you were actually driving a race car at breakneck speeds around tight chicanes whilst passing speeding, desperate competitors.

Time's running out, folks, and if you've got an Xbox 360 gamer in your life that you've vowed to spend a C-note on (and nothing more, tax notwithstanding), here's a bright idea. Microsoft has just cut the price of its Xbox 360 Wireless Racing Wheel by $30 to a manageable $99, and it also comes bundled with a driver disc and a demo of Forza Motorsport 2. So, what are you waitin' on? No, really, what's the holdup?

Got Trixie at your side and Racer-X breathing down your neck? Hot, you'll need this then, the $749 Bullet DVR. Just bolt the solid state MPEG-4 recorder to your Mach 5 to capture lap times, jetting, gearing, suspension, and fuel consumption data for later playback in front of Mifune Motors' board of directors. Go speed racer, go!

[Via The Red Ferret Journal]

If you're not content to simply simulate other vehicles in actual cars, or simulate driving actual cars in video game simulations, perhaps you would enjoy this combination from BMW, which allows you to play a simulation in the actual vehicle you're simulating. All a bit meta for you? Don't worry, all that's going on here is that BMW has rigged up its $100,000+ M3 with a projector in the backseat, and wired the steering, transmission and pedals to control and react to a racing sim (which is based on the M3's handling). The system also feeds data back to the car's hydraulics, allowing it to shake and bounce in sync with gameplay. Probably not as much fun as driving the real thing, but definitely cheaper. Be sure to check the video after the break to hear a completely over-zealous car nerd acting like he's never seen Outrun before.

[Via Joystiq]

Even diehard fans of gas guzzling motorcars making entirely too many left turns in succession know that its about more than just the racing, and AT&T is apparently fairly hot and bothered that its mega marketing bucks aren't resulting in a new paint job. The #31 car, which owned by Richard Childress Racing and driven by Jeff Burton, has been sponsored by Cingular for about six years, but as we all know, AT&T (and its blue sphere) are calling the shots now. Unfortunately, Nextel (you know, the folks who sponsor NASCAR) has been less than snappy in addressing the change in logos, and now AT&T is dropping a lawsuit on NASCAR in an attempt to hasten the change. Typically, we would seriously question the sanity of a driver refusing to abide by the wishes of its primary source of funding, but when you're cruising in second place (and a good bit of winnings), you roll however you please.

If pimping out your Roomba to sing, dance, or flash doesn't really interest you, or you'd simply feel more comfortable still holding the reins of your trusty vacuum cleaner, Track Vac's NASCAR-inspired vacuum is just the thing. Officially licensed and laced with decals, this RF-controlled device burns out around your hardwoods and carpet to suck up dirt, dust, and small chunks of gravel, and even makes "authentic" start-up and power drain sounds to give you that familiar Sunday afternoon thrill. Sporting five vacuums patterns and a wireless remote to steer it around, the racer even includes its own "Pit Row" when a recharge is in order. Additionally, you can switch the tidying functions off and crank things up in Race mode, which is certainly a surefire way to convince your kids to clean up quickly if they want to frolic. The NASCAR Track Vac is available now for reliving Talladega Nights every time your floor gets a bit trashed for $279.95.

[Via CNET]

You know, most of us who have extra 42-inch plasma screens just kicking around usually spend our spare time watching say, "Battlestar Galactica" or some other big exploding action-packed show. It hadn't occurred to us that what our home entertainment center was missing was a Home Pro Racing Simulator, but then again, what do we know. Costco, a big-box wholesale retailer, is shipping an equally ridiculously-sized $4,000 rig that apparently acts as the perfect cockpit for racing (no, not the actual kind) or flying video games, coming complete with a steering wheel, foot pedals, 10-inch woofer, a handful of tweeters, and of course the optional, but obligatory, joystick. While the Simulator is also advertised as a "movie-going experience", we're not really sure how you're going to cuddle up to your loved one in a single seat while squashed behind a steering wheel -- we're not trying to replicate makeout point in our home theater, ya dig?

[Via Red Ferret]

If the Cardinal (or Tartans) think that the 2007 DARPA Urban Challenge will be a gimme, they may want to sneak a peek at the looming competition. Students from NC State's College of Engineering are readying a highly modified Lotus Elise for next year's autonomous vehicle contest, and are working with Insight Technologies as well as Lotus' own engineering group to craft what's likely to be the sexiest unmanned vehicle on the track. Dubbed the Insight Racing team, the crew is loading the whip with "sensors and onboard computers that have been programmed to autonomously maneuver it through an urban setting complete with traffic, intersections and traffic circles." Moreover, the highly-coveted machine will be able to handle its own parking duties (and pose for glamour shots) when the day's done. After finishing 12th overall with just a Chevrolet Suburban in the 2005 Challenge, the Pack hopes its newfangled toy (and subsequent cornering abilities) can propel them to the top come next November.

We're down with fanciful portable gaming, and we're certainly crazy over limited edition toys from overseas, and Pro-Idee's suitcase-based go-cart track fits both bills quite nicely. Even if your work regulations won't allow you to toss a PSP or DS Lite in the otherwise pointless front shirt pocket, your boss will have no idea that the sleek, silver briefcase you're toting actually contains a two-player cart racing game, complete with a two-meter long track, stop watch, and a built-in battery pack for "five hours" of rubber-burning madness. Sure to make those long flights zip by, this jewel will be supposedly be limited to 60 units and will demand a whopping €598 ($766), which is probably a good bit less than you'd pay for an oh-so-coveted Playstation 3 right about now.

[Via TRFJ]

Logitech showed up at E3 with a steering wheel of their own, the G25 system. And let us say, this thing is probably nicer than the wheel on our own automobile -- well, when we still had it. Their $299.99 rig features a leather-wrapped 11-inch wheel with 900° rotation, paddle shifters, dual-motor force feedback, and a very nice external clicky six-speed shifter. This'll be ready to roll in early October, long before the July launches of the force-feedback equipped DriveFX Wheel (shown after the break) for the Xbox 360, which will go for $99, and more entry level G-series devices Logitech's rolling out, such as the G3 laser mouse and G11 keyboard (which is basically the G15 with no display).

Ever since their Ascent Motorsport Edition withstood five rollovers by a Porsche Boxster, we've taken Nokia's Vertu luxury handset division much more seriously, and you'll never again hear us questioning the logic of spending $X on one of their products (where X = some obscenely large number). The company's newest designs, called the Racetrack Legends series, each pay tribute to one of six of the greatest circuits on Earth and are limited to 1000 units apiece, with outlines of Italy's Monza and Britain's Silverstone etched onto the back of the first two releases. When you're in the market for a Vertu phone, features are surely not your top priority, and the Legends series meets those expectations with nary a notable spec other than the inclusion of Bluetooth and tri-band GSM connectivity. Likewise, if you have to ask about pricing on these, you're probably not part of the target demographic.

[Via Luxist]