TransferJet forms a consortium to confuse consumers
As the saying goes, the great thing about standards is that we have so many to choose from. Enter TransferJet, as much as we'd like to ignore it, it won't go away. In fact, today the nascent close (real close, as in 3-cm or less) proximity wireless technology just snowballed itself into a proper consortium which lists a who's who of consumer electronics and camera manufacturers including Sony, Canon, Panasonic, Nikon, Samsung, Kodak, and interestingly enough, Sony Ericsson. Sony will lead the effort to develop the specs, guidelines, and licensing schemes required to interconnect TransferJet-compliant products offering a 375Mbps data transfer rate (560Mbps theoretical) without requiring any complex setup (just touch the devices together). Right, they're looking directly at your NFC and Wibree shortcomings Bluetooth SIG. Full list of TransferJet members after the break.

It doesn't take a whole lot of empirical observation to figure out that Sony just loves to go proprietary, even in the face of wide industry acceptance of an alternative standard. While the company has recently flexed on things like audio codecs, other stalwarts include Sony's Memory Stick, and naturally Blu-ray isn't going anywhere. This time Sony is charging after W-USB and Bluetooth 3.0 with its recently-announced 




















