Google developing free navigation app?

We already know plenty of people who've eschewed traditional turn-by-turn GPS systems in favor of plotting it out for free on Google Maps, and now there's whispers that Mountain View is coming after the rest of the market with a free nav app. That's at least what nav services providers are saying to Forbes, who think El Goog is gearing up to release a free ad-supported navigation app after making moves to use its own US maps instead licensing data from Tele Atlas and putting ads on the iPhone Maps app. Obviously that would shake things up a ton -- and make Android devices a huge bargain -- but we'll see where this all leads over the next few months.

[Via Fierce Mobile Content; thanks Elad]