Latest in Cellphone tracking

Image credit:

Malls halt cellphone-tracking experiment after complaint from Senator Schumer

Donald Melanson, @donmelanson
November 29, 2011
Share
Tweet
Share

Sponsored Links

As you may have heard last week, two US malls (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia) decided to conduct a little experiment this holiday shopping season, in which they employed some cellphone-tracking technology in an effort to learn more about individuals' shopping patterns. That technology came from a company called Path Intelligence, which has previously outfitted UK malls with the system, and assures folks that it only detects cellphone signals, not phone numbers or other personal data.

Those assurances apparently weren't enough for US Senator Chuck Schumer, however, who sent letters to both the FTC and the CEO of Path Intelligence, complaining that the tracking was "simply unreasonable," and that a "shopper should not have to choose between the ability to be in touch with friends and family in case of emergency and safeguarding her privacy." While it's unclear if it's in direct response to the Senator's letter, the company that owns both malls has reportedly shut down the tracking systems after only a day of use, although it isn't commenting publicly on the matter just yet. You can find Senator Schumer's full statement at the source link below.



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Peter Parker has been recast in ‘Marvel’s Spider-Man: Remastered’

Peter Parker has been recast in ‘Marvel’s Spider-Man: Remastered’

View
Google's 'Hold for Me' Assistant feature appears first on new Pixel phones

Google's 'Hold for Me' Assistant feature appears first on new Pixel phones

View
The Aura Strap adds new tricks to your Apple Watch

The Aura Strap adds new tricks to your Apple Watch

View
Twitter bans deepfakes that are 'likely to cause harm'

Twitter bans deepfakes that are 'likely to cause harm'

View
Here's everything Google announced at its Pixel 5 event

Here's everything Google announced at its Pixel 5 event

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr