Toshiba Regza J7 and Z7 TVs pack built-in DVR with recommendation feature, we go eyes-on (video)

Toshiba had its new lineup of Regza HDTVs on hand at CEATEC today, showing sets from both the J7 Series and Z7 series. The J7 Series offers 32-, 40, 50- and 65-inch options, all of which boast 1080p resolutions save for the 32-incher. Pricing starts at ¥75,000 (about $961) and tops off at ¥370,000 for the largest model. The slightly higher-end Z7 Series includes 42-, 47- and 55-inch models, with pricing ranging from ¥180,000 to ¥370,000. The Z7 Series also boats Toshiba's "time-shift machine" feature, which automatically records up to 40 hours of content on primary channels and suggests programs based on your viewing habits.

We spent a few minutes staring into the high-def abyss at the company's rather dim booth, and all of the displays looked quite stunning. Unfortunately, we weren't able to test out the time-shift feature, so we'll have to take the company on its word there. The premium Z7 models include a thinner bezel and an overall sleeker look, while the J7 featured a more rounded design, with a beefier border around the panel. All of the TVs are expected to debut in time for the holiday season. For now, you can get a sneak peek from our hands-on video below.

Zach Honig contributed to this report.