UltraViolet to bundle free movies with Smart TVs and Blu-ray players

The Digital Entertainment Group has announced plans to give away free movies when you buy an UltraViolet compatible device. If you buy a Smart TV from one of the following brands, you'll get ten free movies accessible anywhere UltraViolet titles work; including CinemaNow, Flixster, Nook and VUDU. Blu-ray players will come with five free ones and you can choose hardware from LG, Panasonic, Philips, Samsung, Sony, Toshiba and Vizio -- so most of the big brands. We assume you'll get to choose from any of the 8,500 titles available on UltraViolet from Lionsgate, Paramount, Sony Pictures, Fox, Universal or Warner. The idea of the "UltraViolet Movie Starter Pack" is to expand the user-base beyond the current nine million registered households. This and the 2013 international expansion into Australia, France, Germany, Ireland and New Zealand are expected to push UltraViolet to the next level. That just might be, but if were us, we'd focus on getting that common file format to market and by deploying single sign-on to improve the usability of the service.